CANOE, a quarterly luxury lifestyle magazine recently launched at the Auto Lounge in Lagos.
According to the publishers, CANOE magazine, created by the CANOE Group in Accra, will inspire a new generation of Africans with style, intelligence and creativity. Every season, this exciting full-colored magazine showcases stories on fashion, beauty, home, lifestyle, sports and business; essentially shedding light on the various dimensions of Africa’s progress, whilst simultaneously paying homage to our strong African heritage. CANOE is the International African Magazine for the global African. “We are as interested in the history as we are in the future,” explains Sefa Gohoho, CANOE’s Business Director, and one of the founders of the Canoe Group.
While CANOE is a luxury brand, the editorial in CANOE moves beyond mere consumerism. CANOE is a guide to accumulating real wealth, preserving capital and building legacies that can be passed on from generation to generation. “The Africa I know has intelligent, successful and beautiful people.” says publisher and CEO Kweku Ansah, founder of the CANOE Group. The current issues features Nicola Sackey (Winner of Miss Ghana UK 2008) on the cover. CANOE magazine will be distributed in Ghana, Nigeria, Botswana, Zambia, Kenya, South Africa, Liberia, Egypt, Gambia and Sierra Leone in Africa; the United Kingdom; and New York, Atlanta, California and Chicago in the United States of America.
This is an interesting initiative with potential, BN Readers – what do you think about this new crop of glossy Pan-African lifestyle magazines? Are they culturally relevant and will they be effective in changing the perceptions of Africa and Africans?