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MOMO at On/Off Fashion Week London



They say you know you are hot when you’ve got people talking. Fati Asibelua‘s MOMO has done just that – From New York to London – fashion watchers are debating. At their showings in New York and more recently at London’s On/Off Fashion Week, MOMO focused on delivering a cohesive collection that suited the Fall/Winter Season. Some called it boring and drab but some fashion insiders applauded – one fashion buyer noted that “Given the state of the economy, buyers are weary of new designers – much more savvy and selective, this is a collection could potentially sell, its wearable and relevant”.

For this collection, top models including Jourdan Dunn and Alek Wek walked down the catwalk in knits and jersey in muted colours like grey and taupe then added a little bit of spice with latex headgear and tights. The collection was well-received by the London crowd and that was it.

Alas, there is more to this tale, a few days after MOMOs London showing; fashion legend Giorgio Armani unveiled Armani’s Fall/Winter 2009 collection and guess what? We spotted grey and taupe knits topped off with latex hats.
Thinking on the same wavelength as Armani must be the ultimate compliment for a budding fashion label so kudos to MOMO.

Armani Fall/Winter 2009


  1. toya fisher

    March 6, 2009 at 3:54 am

    wow..cant wait to see wat fati comes up with next…nice one

  2. nnenna

    March 6, 2009 at 10:31 am

    boring, i know its cool to think on the same wavelength as armani but must they be in these dreadful colours! hmmm, some neons would have worked wonders…oh well, what do i know…she still rocks sha…

  3. kay

    March 6, 2009 at 10:58 am

    She has done well,very well actually..she must be living her dreams.its not easy.i applaud her efforts..its always nice to see good things comming out of naija.kudos to you fati,u are getting there…….

  4. nni olu

    March 6, 2009 at 11:52 am

    my dear neon for winter, wetin happen no be them forcast this season

  5. sam mathew

    March 6, 2009 at 11:59 am

    sure she wont disappoint us, she is a nigerian but with a difference.
    will encourage her to set her business apart from the madness coming from africa specially nigeria, she is going to face alot of challenges but keep moving.

  6. tomi

    March 6, 2009 at 1:15 pm

    What a difference a stylist makes, and a change of location!

    Some people take critique very personally while others use it to their advantage. By taking up the hems and adding “au courant” liquid latex, this collection has gone from saleable but a bit old-ladyish to young and hip without losing any of its commercial appeal.

    People found the colours drab, but they forget that she is selling autumn/winter for the western market. Im not surprised by the link to Armani because that was the vibe I got the first time I saw the clothes and while I’ve never been a fan of his particular brand of subdued sartorialism, I now it sells like hotcakes.

    Restyling her pieces made her vision clearer and showed that she intends to make a real go of things internationally rather than use foreign shows to pander to her audience at home.

    Im excited to see where the future takes her and wish her the very best of luck!

  7. sam mathew

    March 6, 2009 at 6:07 pm

    my dear this is a true rep of nija in an in international way.
    clean and clear colors rite for the season and recession but very chic.
    i nogo buy nija print for london or newyork, alade market don close even my local tailor sabi sew ankara print. tiffany amber no vex ooooo

  8. Venessa Akanbi

    March 6, 2009 at 6:42 pm

    can she wear what she is making???? Do this clothes speak for who she is?????? Her designs are so far off who she is as a style making. am sorry. Money cant buy momo or fati genuine creativity.

  9. Qed

    March 7, 2009 at 1:24 pm

    why do u think she cant wear what she making or that no one else would? fashion 101 for you not everything on the catwalk is wearable also your target dont have to be ur home pple the world is global a they say (think big)…do think armani thinks italy when he designs or louis vuitton thinks france….baby wake up if tiffany’s target is only niaja then isnt a business woman

  10. tiuti ajayi

    March 8, 2009 at 8:24 pm

    van, this is business dont get personal, momo or no momo, fati or no fati, am a die hard of the brand. was the first to tell her off about newyork cos she took a risk there, but you know what ?we are all learning dont take it personal.

  11. katty419

    March 8, 2009 at 8:36 pm

    hey wats up stop thowing this taglines and be sincere, momo has done well.

  12. nana

    March 14, 2009 at 4:02 am

    the minute i saw those head dresses i knew africa was in the house. congrats MOMO! it won’t be the first time a big designer has pilfered ideas from the motherland.

  13. light of the world

    September 6, 2011 at 9:52 am

    I understand this fashion creativity n am glad it came from true African n ofcourse Nigerian well done!

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