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Refresh your look at the Sorrela Dress Sale this Weekend



Seems like everyone is feeling credit crunched at the moment. That aside, we still have to ‘fix up and look sharp’! So for all the Lagos ladies, clothing retailer Sorrela is holding a dress sale – Cocktail dresses, maxi dresses, shift dresses…basically all types of dresses will be up for sale at Robert’s Cafe on Sunday 10th May 2009. Details below.

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  1. iyome

    May 6, 2009 at 4:23 pm

    na wa..d latest way to increase sales is by having a touche dress sale in a cafe

  2. PoisonIVY

    May 6, 2009 at 4:26 pm

    i wonder why these people never put their own designs or what not on the fyers and what nots…can we call it deception….??
    ha ha..just tryna stir trouble..
    but for real common people…y’all know you ain’t selling that FABU red dress….get real…

  3. PoisonIVY

    May 6, 2009 at 4:26 pm


  4. CC

    May 6, 2009 at 5:43 pm

    wait a minute that’s the couture dress Jessica Biel wore to the Mets Ball…no way no how!

  5. me

    May 6, 2009 at 6:07 pm

    lighten up ppl its just a flyer no big deal, its amazing how we can find faults in even a common flyer lol

  6. Konye

    May 6, 2009 at 10:59 pm

    Excuse my ignorance folks……but i don’t get it. If it’s a ‘dress’ sale……what has pic 7, with the lone bruva, got to do with it??????

  7. Sugabelly

    May 7, 2009 at 4:55 am

    Maybe it’s because fliers are MARKETING and marketing is supposed to APPEAL to the CONSUMER.

    In other words do what appeals to us or you will get complaints. There’s nothing wrong with complaining about an ad you don’t relate to. It’s the producer’s job to make ads that are in tune with their target market.

  8. PoisonIVY

    May 7, 2009 at 5:09 am

    abi o…which one is carrying atelier versace spring 2009 couture creation on a flyer that has nothing in relation to what they have to offer….i mean it’s soooo far off the mark it’s near hilarious…



  9. kpolongo

    May 7, 2009 at 8:31 pm

    I dont get it…why do all this so called designer, boutique owners or whatever the heck they are called all have these dress sales in restaurants…is business that bad that they even have to be publicizing the sale like this…or has it become a fad…anywa sa Bella sa post the pictures of d sale(as usual) and let us see the same old tried QC and VF chics o!

  10. oops

    May 8, 2009 at 12:28 am

    You sound very bitter. Either that or you can’t articulate your points well because I honestly don’t get the sense in your comment. Tired chics? Because they are shopping? Get over yourself.

    Regarding your restaurant comment. it’s obvious you have not been to one of these events because you’ll understand that they are usually given a level of the restaurant which they convert for the purpose. Is business that bad you say? Almost ALL designers the world over have launches, sample sales and trunk shows and a large amount are held in bars and restaurants.

    Also, have you considered that it’s a way to reach many people at once? Expose your store to a different consumer base? Especially if the store/label/designer is not based in that particular city?

    I have tried to keep quiet about all the silly comments regarding this poster but common, why the HELL do Nigerians criticize everything. Sometimes it’s best to just SHUT UP.

    To Sorrella, good on you, keep your hustle going.

  11. Hhhhmn

    May 8, 2009 at 12:45 am

    They do show their real goods (check out their group page on facebook). I can give you MANY examples of major brands that do not link their products in their ads or companies and websites that play on the image of others. Clubs and promoters are actually huge perpertrators of this.It becomes about creating a vibe and not necessarily about the product being shown. It was a huge part of my thesis so maybe that’s why this line of criticism gets under my skin-it’s a moot point.

    I have a feeling you are not even in Nigeria so what exactly are you deciding? Not every thing on this site is meant for everyone. If the ad did not appeal to you then surely you are not one of their target consumers so click on another topic.

    Sorrela, I’ll be expecting a cut for my work on your behalf!

  12. PoisonIVY

    May 8, 2009 at 4:02 am

    So mr/miss i need to show the world that i went to school and wrote a thesis—because some of us don’t feel the need to come and blab about our qualifications and what nots, does not mean that we don’t know what we are talking about.
    But since you felt the need to well here goes….

    Can you please tell me 5,just FIVE major brands(and i’m talking fashion please) THAT DO NOT link their products in their ads to EXACTLY what they are selling.I want examples like websites you can point me to,posters,print ads etc.And i don’t mean an ad for alchohol showing a fashion runway gone wrong.NOT those types of ads that keep one guessing and then the other end of the market goes “ahhh thats what they meant in the message”.

    I am talking examples like Chanel wanting to advertise something in their collection and then buying advertising in say Vogue with a woman dressed in Proenza…

    OR Stoned Cherry wanting to have a sale or something and then MISREPRESENTING with a creation by MOMO or DEOLA SAGOE on their posters etc.

    I am not talking through my reverse pie hole–i have worked in the industry,in a company i worked in 6 years ago,when we organised head office sales for top designer brands and even up coming boutiques that have now grown to become household names in the UK etc,we had better not be caught advertising with the competitions products.If we say we are bringing goods from Loewe,our invites had better have goods from Loewe.

    YOU seem to be missing the whole point here.In as much as most people swallow everything they are offered hook, line and all,some of us notice and speak up.If this sorella was confident in his/her/their goods that they have on offer,then PUT IT ON THE FLYER…SIMPLE.


  13. Hhhhmn

    May 8, 2009 at 4:49 am

    You just showed the MAJOR flaw in your argument. You said to name 5 major fashion designers, Sorrella is NOT a designer, they are a mobile boutique. I said BRANDS and not designers for that reason because in fact there are many BRANDS(boutiques, promoters, clubs) that borrow or play off the images of already established brands.

    So what exactly are you talking about? They used the picture of an amazing dress to portray that they are hosting an event that promises fantastic fare, they followed the flyer with pictures of dresses that will actually be at the sale so what deceptive marketing do you speak of? You might have worked in fashion but I work in marketing and I’m sorry I personally don’t see the huge faux pas. They are a boutique and not a designer.

  14. tobi

    May 8, 2009 at 8:22 am

    Gosh, we Naija babes have major issues (he! he!). Oh well, If u have no critics, u’ll likely have no success, GO SORRELA-whoever u are.

  15. tobi

    May 8, 2009 at 8:31 am

    @ Kpolongo, no vex say u no go QC or VF, OYA TELL BELLA ur high school make she carry their picture put…[email protected] Bella, abeg post pics o jare, tired ko, ti-red ni!!!! Kpolongo (see ur name sef)

  16. ayo babe

    May 8, 2009 at 11:50 am

    Why on earth ???do you have to come here criticizing anything Nigerian???You are just sad you are not here or just jobless.
    Come back home and do your own thing or get a life, so we can see just how good you are!!! better still ,Find other ways /means of expressing how homesick and sad you are instead of hating.

  17. Tai

    May 8, 2009 at 12:43 pm

    Hey people, I just think it’s the naija thing… i guess she doesn’t have pictures of the dresses she wants to sell, apart from that the graphic artist most likely…picked up different pixs online just to meet a deadline to deliver the posters…then she most likely is cutting cost because if she had to use her own collection(taking the gown pictures and all…it will be plenty effort & spending)
    Anyway let’s be glad…the market is coming to us even though we did not go to it.

  18. PoisonIVY

    May 8, 2009 at 2:08 pm

    I always stayed in the line of including BOUTIQUE in my “ARGUMENT”.I made it clear in my “argument” that i choose to stick to fashion hence as we know, it encompasses a lot of things,be it boutiques,buyer sales,concession stands,stand-alones,etc…so if i use the example of designers,does not mean you cannot use one of a boutique etc…
    And as far as i know…well known boutiques at least here,have become BRANDS in their own rights.THEY ARE KNOWN FOR DELIVERING EXACTLY,WHAT THEY SAY ON THEIR MEANS OF ADVERTISEMENT.


    What i have been saying in not so few words is that WHY show a PICTURE of something you are definitely NOT selling.SIMPLE.If you sell adire jumpsuits,then show me as the buyer, adire jumpsuits on your communication channel.Don’t show me satin jumpsuits or be-jewelled rompersuits and tell me that because they are all in the SAME jumpsuit family then i should get the message.

    Madam/Mister…i don’t know what textbook theory you choose to lean on,but the REAL world is oh soooooooo different(in the fashion industry at least as i speak about what i know).And i could also sit here and tell you of my EXCELLENT marketing background,but whatever i come out with would still be a matter of opinion.Mine that is.

    So yeah,i guess we can both stick to our sides of the fence on this,as in as much as i have found this interesting and should i say enlightening also???,we wouldn’t want it to be a long drawn out online back and forth “match”.

    Have a nice day.

  19. PoisonIVY

    May 8, 2009 at 2:20 pm

    why do i find it oh so childish when peope find it difficult to swallow any form of criticism and resort to the playground chant of “hater” “jealous””sad” or what not??

    Criticise ANYTHING Nigerian?
    so because some of us are Nigerians in diaspora we are not allowed to opine on any given topic that interests us?And if we choose to,we are obligated to only sing praises of that which we are confronted with,whether it agrees with our views or otherwise?
    I beg to differ.
    And please make no mistake about it,the world has grown beyond running a business in America and having to live in America.Or running a business in Nigeria and having to live in Nigeria.I wouldn’t bore you with countless examples of people running succesful businesses from different continents.
    Homesick?well I speak for myself..i get my Naija fix any da*n time i want and when i get sick of it,i get out end of.
    So the word sad at not beign in Naij,is too deep an emotion to qualify whats on ground here.
    It’s not that serious…chilllll

  20. PoisonIVY

    May 8, 2009 at 2:24 pm

    Nice one Tai,thats another angle to look at it from.I do agree with you in some ways,if her artist had to meet deadlines and all the logistics that might have to go into making that happen also if she were to use her own models,dresses,location,etc etc.
    Hmm..but i just think along the line of,show us what you got.thats all.
    But nice one.

  21. Ngozi

    May 8, 2009 at 5:55 pm

    @ Posion-Ivy, it doesn’t sound like u find it “EASY to swallow ANY FORM OF CRITICISM”either…:)

  22. PoisonIVY

    May 8, 2009 at 8:04 pm

    Sorry o Ngozi,but if you’d taken the time out of your maybe busy schedule to skim thru my comments you will notice that at any point i have had the need to say something in return to anybody else,is if or when they have had a view about a comment that i am either passionate about or that they have picked out of my own initial comment.
    I have no problem with anyone disagreeing with me,but the same way they have a right to stick to their guns and speak their minds,is the same way i have a right to do the same.easy.And they have every right to challenge my views,likewise moi.

    But when i choose to speak my mind and maybe atimes “over-hammer” on a point,please lets not mistake it for not having the ability to swallow criticism.

    Have a great weekend ahead.

  23. Princess O

    May 8, 2009 at 10:23 pm

    Na wa for all these people o. What would it cost all of u to see the damned ad and just say ok got it?? Y’all need to slow ur roll. My spotlight on poison ivy…..

  24. LOLA

    May 9, 2009 at 9:16 am

    Why can’t we Nigerians ever be supportive of each other.
    If you cant be positive towards anything then stop logging on to Bella.
    No one has forced you to view or read the articles posted on the blog.
    I live in the UK and i am 100% proud of what Nigeria has become.
    please, please , please. STOP YOUR NEGATIVITY….
    And what is wrong with VF and QC girls shopping? please form your own niche and stop spreading your HIV of hate.

  25. whyareyougirlsjustoutfortrouble

    May 9, 2009 at 6:35 pm

    some of you are just nuts! thats all I have to say…
    as for all the comments on just a flyer; simply hilarious and senseless whether your in the fashion world or not!
    esp… poison ivy!

    big ups to sorrela jare…

  26. PoisonIVY

    May 9, 2009 at 7:04 pm

    i guess it takes one to know one.idiota…you HONESTLY lack the ability to articulate yourself without resorting to insults..then i beg to stoop to your level just this once and slang a bit with you…putana.

    A life like yours is so easy to emulate,i can shit it out after eating a plate of steaming hot beans…100% doo-doo you are…

    Now scurry on along and get that free dress sorrela promised you for coming here to sing on his/her/their behalf,bloody lowlife.

    Go sit your self down somewhere jare…or better yet,GET FLUSHED DOWN THE SEWER WHERE YOU BELONG OR IS IT SUKAWAY AS WE NAIJAS LOVE TO CALL IT..

  27. PoisonIVY

    May 9, 2009 at 7:08 pm

    BLANK F*KING STARE!!!!!!!!!!



  28. whyareyougirlsjustoutfortrouble

    May 9, 2009 at 7:57 pm

    bravo… lols
    u actually just described yourself…lols…

  29. whyareyougirlsjustoutfortrouble

    May 9, 2009 at 8:23 pm

    lols… lmao!!!
    this poison ivy na wa sha…
    bella please employ her oh…

  30. jegede sokoya

    May 9, 2009 at 8:46 pm


  31. Tee

    May 9, 2009 at 9:32 pm

    Really is it THAT serious?…. like really? lolllll *SMH*

  32. mary

    May 9, 2009 at 11:06 pm

    its so clear Poisonivy has a beef to settle with Sorrela. Ko easy

  33. LOLA

    May 10, 2009 at 8:09 am

    SORRELA must have offended poisen ivy or something, it is getting way to personal. it is just a freaking flier.

  34. LOLA

    May 10, 2009 at 8:14 am

    Have you considered therapy? You come across as an angry person. It is just a flier. try to be positive and encouraging. goodluck

  35. bisibiodun

    May 10, 2009 at 7:28 pm

    Hmmm,dis poison ivy is just a silly beefer,wats all dat about?its obvious u r beefing sorrella,I can’t be convinced otherwise u r a real poison ivy..

  36. Tee

    May 10, 2009 at 9:32 pm

    HUHHHHH maybe they also cater to men????? i can’t deal with stupid questions today….messes with my head! KMT!

  37. Tee

    May 10, 2009 at 9:34 pm

    Yeah its called being creative and thinking outside the box, u should try it sometime *BLANK STARE*

  38. PoisonIVY

    May 10, 2009 at 9:42 pm


  39. Kpakpando

    May 10, 2009 at 11:05 pm

    Bella, see how your space has become a boxing ring for some people? No wonder so many of the regular commenters (is that a word, I’m sure someone will correct me) have just slowed down on making a comment for fear of being attacked by some anonymous ogbanje or lack of energy for the back and forth, these market women types are always ready for.
    Poison Ivy, i only hope you’re this passionate about issues that actually affect the price of garri in the Nigerian market and you don’t limit your perfectionism to a poster for some frocks.

  40. PoisonIVY

    May 10, 2009 at 11:14 pm

    Yes Maa’m..i am actually quite passionate about issues that affect the price of garri and co in the naija market,amongst other issues.And do my bit.
    So my perfectionist nature isn’t limited to trivial issues like flyers and frocks…

  41. Sugabelly

    May 10, 2009 at 11:35 pm

    Everyone has their causes. I hate it when people try to push someone who is passionate about something into being passionate about everything just to justify their passion.

    Let her be. As much as most of the Bella Naija readers might not want to hear it, she generally speaks the truth.

    Nigerians, and I am going to go out on a limb here and say especially the cross-section of Nigerians that read Bella Naija tend to close their ears tightly to truths that make them feel uncomfortable in their carefully constructed glamourous world built on a solid foundation of low self-esteem, race and culture self-hate or at least self-depreciation and an unnatural love for all things foreign to (in general) Africa, and (particular) Nigeria.
    Add a huge dose of inexplicable pretentiousness and shallowness and you might just get it right.

    There are many truths in this world, and one truth is that you do not put a white woman on the advertisement flier for a dress sale in the largest black nation in the world.

    Another truth is that if you are a dress designer or even just a boutique owner, you do not put a dress that has clearly not been designed by you or that you clearly do not have for sale in your shop on the flier for a dress sale that you are having. That is called misrepresentation, and if you blow that up by a certain degree it’s called fraud too (assuming we were talking about something worth millions). Either way, that poster is a big, fat, lie.

    A third truth is that people in this world have informed opinions, and most educated people tend to voice them when they feel that the ignominy has become unbearable.

    I am going to venture that this third truth is the one that most Bella Naija readers cannot bear to hear. It seems to be totally unbelievable to them that one might not necessarily agree with the agenda and tactics of the featured or showcased and that this disagreement is nothing more than a simple opinion, so they cry “Hater! Hater!” as if it is some universal cure for everything literary under the sun.

    I call bullshit. Every time you say or type the word “Hater” in response to someone’s opinion, fifty thousand of your brain cells die.

  42. Tee

    May 11, 2009 at 12:18 am

    And this deserved an essay becos???????. People are ok with opinions, infact there is nothing wrong with having a diff opinion, but i think people are just tired of the negativity in general…… IT IS DRAINING. i believe ur mama has told u that if u have nothing good to say….than say nothing at all!. There is a way to get ur opinion across without sounding BITTER. So plssss don’t lets make this a “I can’t have an opinion” debate cos that isn’t the issue here.

  43. Tee

    May 11, 2009 at 12:25 am

    Infact sef, with all these back and forth attack on Sorrela, how do u know for sure that they didn’t have the dress for sale?. Ya’ll gotta throw punches b4 even getting down to the truth, why???????

  44. PoisonIVY

    May 11, 2009 at 12:44 am

    i swear to God you are like my sister from another mother…you speak your mind and don’t follow the crowd neither do you give a hopping f*ck whose ox is being gored, no matter how controversial.

    I could go on and on..but it’s like a breath of fresh air when just ONE person has the ability to think outside the box,and see things from another dimension.

  45. PoisonIVY

    May 11, 2009 at 12:45 am

    ***for sugabelly of course** 😉

  46. PoisonIVY

    May 11, 2009 at 12:54 am

    They had a COUTURE dress for SALE??
    With all due respect to what sorella has on offer..HOW does the couture dress MATCH anything showcased in the pictures there?
    Do you think couture dresses cost 20k,or 100k or 200k in NAIRA??
    (and im sure if the real thing was available,there are women in Nigeria that can afford it…so thats not the issue)

    Are you taking a cheap shot now??at sorella??
    Because i am actually laughing real hard.

  47. Tee

    May 11, 2009 at 1:06 am

    Yeah u still sound BITTER….so laugh all u want, i won’t stoop to ur level. Said my u can now rant all u want.

  48. Sugabelly

    May 11, 2009 at 1:22 am

    Hi Tee, maybe you don’t realise but if they had the one couture dress on the flier for sale in their shop, they would have other couture dresses for sale too.

    And as is clearly obvious in the pictures above, there are no couture dresses there.

    Unless of course, you don’t know what a couture dress is.

  49. Tee

    May 11, 2009 at 1:54 am

    LOLLLLLLLLL so now we are taking cheap shots?. Like i said earlier on… I HAVE SAID MY BIT COS ERRBODY WANNA TALK WITHOUT KNOWING NOTHING ABOUT NOTHING. So u are judging a WHOLE dress sale by some promo shots abi….kinda silly wouldn’t u say?. Infact sef i am done here….u can walk right on by sweets 🙂

  50. Beautiful Iris

    May 11, 2009 at 11:22 am

    I truly understand Poison Ivy’s angle per the designer using her own designs at least one model in her designs blown up on the flier is enough.My 10 kobo PIvy…..infuse some form of encouragement as well in your advice.I mean it pays for one to be corrected and encouraged as well if you get me.

  51. Kpakpando Nwanyi

    May 11, 2009 at 5:16 pm

    I’ll be honest, I couldn’t read all of what you wrote, it’s spring time I’m less focused. Poison Ivy is not a hater, I didn’t use that term; I just hope that people with passion for trivial things, like this here flyer, also find useful applications for this said passion like improved health care, or clean water or basic education access for all. Now she’s said that she does pursue other causes, and I have no reason not to believe her.
    Do I agree that a better flyer could have been produced? Absolutely, even the pixelation is off on this one. Am I going to start psychoanalyzing it or off my pant so Sorrela folks can get my message? Hell no! They’re things in life that actually matter more and deserve this same attention. The older I get and the more I strive towards purposeful living, the less likely I am to pick every battle that I see.

    And there’s also the thing about delivery, you get more flies with honey, is that how the saying goes? I learn that more each passing day.


  52. Ngozi

    May 11, 2009 at 7:38 pm

    Can’t believe y’all r going back and forth on this issue…ha ha!

  53. Sugabelly

    May 12, 2009 at 2:47 am

    Oh, I wasn’t talking to you in particular. I was saying in general people that call other people “haters” because their opinions differ tend to be incredibly stupid.

  54. abla

    June 30, 2009 at 7:45 pm

    to the two,lonely,antagonistic,stiff unhappy lots,sugarbelly n poison ivy,u both need to get laid,cos seriously u both r beginnging to act like ur world is coloured with a lot of hateration,u need an awful load of good loving cos u sound like fragile eggs dat became hard boiled n stiff,who broke ur hearts,darling,deal with d man n stop venting ur anger n abusing d priviledges u ave been giving,mumu fake gals.phewwwwwww

  55. The Anarchist

    December 18, 2009 at 3:27 pm

    Na wa 4 pple this level of joblessness hasnt been seen in a long time all u jobless heffers leave Poisonn ivy alone cant she express [email protected] u serious are in need of therapy or a serious zanex cuz ur bleepin stupid and ingnorant

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