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BN Features: Poodle Pusher



n68703915_30881217_9559The bond between two sisters is primarily initiated by a handicap- our inability to say “life is all about the choices we make”. Then there’s biology with all the gene talk and finally, the most effective of all, is a shared experience of artistically tied pony tails decorated with colourful hair clips and identical pink baby doll dresses with a cute bow at the back. That always seals the bond and it did for sisters Ogo and Chi Chi.

From being dressed alike as kids by their mum, to studying the same course at University, being only a year apart in age, having an inch difference in height and owning a business together; this dynamic duo’s bond transcends blood ties!

Capitalizing on what came naturally to them both, they set up Poodle Pusher in November 2008; a wardrobe and fashion stylist company that allows them to explore their interest and be creatively self- expressive. Surprisingly, fashion seems to be a realm where a bit of distinction lies with these two; and it is in this distinction, their many similarities, shared experiences and ideals that their business continues to thrive!

It’s the combination of  passion, ambition and dedication that Chi chi and Ogo constantly put into their work that make these  two  young African women  quiet an outstanding pair!



Full name: Chinyelu Ifeoma Offodile

Age: 25

Occupation: Fashion Stylist & Technology Consultant

Height: 5’10”

State of Origin: Anambra State, Awka

Place of Birth: Washington, DC USA

Hobbies: Fashion styling and sketching, Painting, travelling, Restaurant hopping and Reading

Favourite Designers: Alexander Wang , Oscar de la Renta, Derek Lam, Proenza Schouler, PRADA, Giuseppe Zanotti, Alexander McQueen, Geren Ford, Yves Saint Laurent

Role Models: My Parents and Grand Parents

Full name: Ogo Offodile

Age: 24

Occupation: Fashion Stylist & Sr. Systems Engineer

Height: 5’11”

State of Origin: Anambra State, Awka

Place of Birth: New Orleans, Louisiana USA

Hobbies: Reading, praying, fashion styling, travelling, eating, sushi, watching movies, sleeping, hanging out with family, and many more

Fav Designers: Peter Pilotto, Alexander wang, Gareth Pugh, Rick Ownes, Proenza Schouler, Nicholas Kirkwood, Chloe, Stella McCartney, Alexander McQueen, Balmain, Peter Som, Marni….

Role Models: My mother and Father

When did you discover your talent for styling, and what made you girls turn it into a business?

As youngsters in Nigeria, we always played dress up and loved making doll clothes. Our passion and flare for fashion and styling only grew stronger as we got older. It took a life of its own and has now manifested into our fashion styling company Poodle Pusher. We love what we do as Fashion stylists, the fulfilment we get from styling our clients, and seeing the whole picture come together is what makes having Poodle Pusher as a business all worthwhile.

And was this discovery a joint one? How did it all happen, two sisters having the same professional interest?

The discovery was indeed a joint effort; we have always had similar interest, and knew that the art of fashion styling will always be a part of our lives.

What’s your educational background: degrees, courses, schools attended?

We both received our bachelor’s degree in Management and Information Systems and are currently continuing our education with a Master’s degree in Masters of Science in Information Technology.

Did you have any experience in the fashion, styling industry prior to Poodle Pusher?

To be honest we haven’t had any professional training in the fashion industry, we both have degrees in the IT field; you can call us computer geeks by default and True Fashionistas by nature!

When was Poodle Pusher born? And what exactly is Poodle Pusher for those who don’t know?

Poodle Pusher was officially started November 2008. Poodle Pusher is a Wardrobe and Fashion Stylist company founded by sisters Chichi and Ogo Offodile. Our core objective is centred on successfully carrying out lifestyle changes and transformations through renewing the image of our clients. The idea of Poodle Pusher isn’t just about a lady walking a dog, it signifies more- her lifestyle, prestige, finesse, class and self awareness.
A Poodle Pusher?
A poodle pusher is a simplistic young lady with class, style, prestige, and self awareness. She thinks ignorance and arrogance are the unnecessary traits one should encompass. She is in total control of her life and believes anything less would be appalling. Like all parts of her life, her image transcends confidence and speaks volumes about who she is. These are attributes and the quality of service Poodle Pusher always aims to provide to clients

Why a Poodle?
A poodle is the pet of her choice only because its habits and aura mimics hers. Originally hailing from France, Poodles are known for their dainty walk and meticulous grooming, as well as their popularity with royalty, it’s no wonder that this stereotype has been perpetuated for several centuries. The Poodle carries itself in a proud manner, and is considered dignified!

Poodle Pusher….that’s quite a catchy name, I will love to hear the story behind it?

It all began for Ogo’s 22 birthday party in DC when we were making arrangements, such as the guest list, location and theme of the party, so one night were chit chatting about what the name of the party should be? when chichi said “oh Ogo call it Poodle you always wear your hairstyle like a Poodle” then we chuckled and said not a bad idea… then Ogo elaborated on the theme and came up with an explanation of a Poodle Pusher, what it meant, the essence of Poodle Pusher and what it meant to be Pushed! Needless to say Ogo’s all black party was called Poodle Pusher, invites were sent with the concept of the party and a grand time was had by all J So when it came time to find a name for our company, it was an easy task!

What’s the work of stylist?

Wardrobe Consulting- Poodle Pusher reviews a client’s current wardrobe to suggest what should be kept aside and determine what needs to be purchased. We help coordinate outfits from your existing wardrobe and utilize new clothing items to project your new found and fine- tuned image.
Fashion Styling (Photo shoots) – Poodle Pusher is typically responsible for bringing the photographers vision to life through wardrobe and fashion styling. We create the mood for the shoot by selecting and setting up the appropriate looks- fashions, accessories, and styling the models. We also coordinate efforts to ensure that all clothes are ready for the shoot, which can include tasks such as steaming garments, and making alterations.
Personal Shopper- Poodle Pusher brings its own personality and flair for style to the experience of personal shopping. This service is an ideal way of dispensing with the troubles of shopping, it caters to women living busy lives or who just need the expertise of a personal shopper. We assist our clients with a level of individualized attention and service beyond what a retail associate would offer. Poodle Pusher pulls together an entire season’s wardrobe based on our client’s needs, budget or style, or find just the right gift based on a client’s suggestions. Working with upscale department or specialty stores, introducing clients to exclusive (private) shopping and previews of designers new season lines is one of our specialties.
Strategic Partners- We provide clients with services from preferred affiliates that range from top of the line hair stylists, makeup artists, nutritionists, personal trainers, boutiques

What are the ‘trials and tribulations’ you experience in your jobs as stylists?

Waking up at 4am in the morning from DC to run out the door to make it on time to a shoot in NY can be exhausting, and takes getting used to. As stylist you always have to be prepared for the worst, the unknown and known. Which is why it is key to love what you do as a Fashion Stylist, this gets you through all hardships, trials and tribulations.

Is being a stylist as glamorous as most think it is?

There is definitely glamour attached to the lifestyle of a stylist, you get to handle a lot of amazing designer items and couture pieces, meet with and know designers, access to showrooms, you get first dibs on fashions IT must haves, attend fashion shows, red carpet events, and build a strong network, but it’s also a lot of hard work too. You have to love what you do and be willing to put in the work to see and enjoy the glamorous life.

What do you regard, if there is any, the best thing about your occupation?

The best thing about what we do is the fact that we are provided with an amazing medium for self expression, and we absolutely get to do what we love. We have also had the opportunity of meeting and working with some of the most amazing talents.

And what are the challenges you experience, as business women in a relativity competitive environment?

Some of the challenges we face as business women is essentially the fact that it is all riding on the both of us. At the end of the day Poodle Pusher is riding on our hands, and we hold its destiny.

Poodle pusher is a relatively new business, as it was established in Nov 2008, how has it been establishing your name in the industry?

It has been a great experience for us with establishing a name for ourselves in the fashion industry. It is truly a blessing the amount of support we have received in a short period of time, also knowing that others in your field appreciate your artwork gives courage and strength to push forward. Because Poodle Pusher is our own company and initiative, we definitely get to see the ins and outs of what it takes to start a company and establish a reputation. A true learning experience!

What should a client expect from an appointment with Poodle Pusher?

We understand that every clients need is unique and we strive to give 120/100 percent to each client, they should expect an engaging experience filled with excitement and will be leaving us with a new highlighted sense of personal style.

It must be great working with someone so close, what’s it like?

We have always been close sisters, mainly attributed to the way we were raised. Our parents always dressed us alike, enrolled us in the same schools, and we really have always been best friends. We are definitely inspired by our roots in Nigeria and by each other, sometimes we spend hours on conversations about concepts and sketching designs for shoots, and clients. It is also really convenient for us because as sisters we naturally spend a lot of time together, so working together on Poodle Pusher came naturally and is truly a blessing to have such a healthy partnership both professionally and personally.

How would you describe your individual styles? How is Ogo’s style different from Chichi’s and how do you successfully merge the two?

Chi chi: I naturally gravitate to Lines and structural shapes that align with my curves, so my personal style interprets new age class with a sprinkle of sex appeal.



Ogo: I am drawn to concepts that are unfamiliar grounds in Fashion; designs that are edgier and unconventional. My personal style walks its own path and speaks a unique dialect. I dress for how I feel. Designer labels are nice but I am more into the clothes, shoes and accessories than the label.



Has Chichi ever thought a particular clothing item was nice, and you thought the contrary…or vice versa?

Yes, we have had times when Ogo proposed a piece for a look and I didn’t like the combination. We trust each other to be able to allow ones creativity shine but we are always aware of the concept or story we are trying to tell. When we come across such obstacles one of 2 things naturally happen, either Chichi puts herself in Ogo’s shoes and observes the look through Ogo’s vision or Ogo allows Chichi to take her to her space (Vice Versa). While we style it’s always a fun conversational process because we merge both styles and it allows us to push limits and create end results we love.

Do you two work on a client together? And how do you find the experience?

We always work with our clients together; the experience has proven to be nothing short of entertaining, we have the best times working together and feed off each other. It is also great to have a partner because at times when one person slacks off, the other person pick up the work and it goes unnoticed.

What will you say are your points of views as stylists?
Individual style last a lifetime; Trends come and go

If am not mistaken, you two meddle in fashion design…do you hope to explore that territory anytime soon?

When we can’t seem to find pieces that fit the look we are going for, we have definitely dabbled in designing and have even sewn a few garments in the images shown. However we believe our expertise lies in Fashion Styling and won’t be exploring designing or our own fashion line any time soon.

So, what does the future hold for Poodle Pusher?

We definitely want to set our own pace, expand our horizons and push the limits of what we can achieve as Fashion Stylists. Although we are still new to the industry, we have been blessed with the opportunity to work with various industry professionals and veterans; so we can only hope that the best is yet to come and we look forward to what the future has in store for Poodle Pusher.

[slideshow id=106]

Contact: [email protected]

Visit their website here:

*Anything is possible if you put your mind and heart to it, believing is key! *

Ex-Style Editor at Large - , Now Founder/CEO Redrick Public Relations Limited. @ijeomabalogun



    July 30, 2009 at 9:45 am

    im loving the albino black model! ive never seen an albino model before, she looks amazing. there is always something new to add to the fashion world. show that albino girls can rock it too!!
    and what the actual designers are wearing looks a bit average. i can throw on some tacky mixed-match stuff on too and call myself a fashionista! im not hating im just saying.
    and the clothing line looks really good too, but who is going to wear it? its more of a cotoure (however you spell that…lol) clothing line. no one would wear this on a daily basis or even for a night out on the town. maybe some would but i wouldnt.
    i would love to create a fashion line that looks FAB and can be worn on a daily basis.
    but im going to stop “hating” like some people would probably say.
    i like the line though.
    and is it me or does it seem like a lot of USA born nigerians (especially the girls) are going into fashion? and they get support from their parents? back then or 10 years ago most naija parents would say “focus on school and stop playing” or they would say go and be a doctor or go into business. lol
    there are starting to be a lot of naija (usa born) fashionistas!!!

  2. Bola

    July 30, 2009 at 2:00 pm

    Geat job. For a minute, I thought they were based in Naija.

    Also, there’s this other Albino model [I forget her name, I think Steph or sth] that has appeared on ANTM quite anumber of times. I believe she’s also a runway coach and has done several ads for major fashion houses- GAP, United Colours of Benetton…

  3. bisi

    July 30, 2009 at 2:20 pm

    “The Amaka” there is a huge difference between been a fashion stylist and a clothing designer. These girls are fashion stylist. Please tutor yourself on the different roles.

  4. Ada

    July 30, 2009 at 3:54 pm

    Amaka…ur such a ‘wack’ critic! hehe!..i lost u on the “u.s born Nigerian girls” fashion part,what’s ur point exactly?! They r clearly educated! Whereas, they are ‘STYLISTS’ not designers!…per the oily faces…I see u zoned in….how long did u stare at the picture?!! he he!


    August 1, 2009 at 2:04 am

    hahahaha! this post is back. it was gone yesterday and suddenly its back.
    but anyway my comment about the oily face is irrelevant now since the picture has been removed. lol
    i am not saying that nigerian borns cant do good im just saying lately on bella’s post about new stylist a lot of them have been from the US. there is nothing wrong with that. im just saying, sheesh!
    but you know how most naija parents are about going to school and getting an education. its surprising that now there are so many. but thats a good thing. we have a lot to offer to the world. lol


    August 1, 2009 at 2:07 am

    girl please! i dont study fashion i just wear whats cute. well when i saw the slideshow of pictures i thought, “maybe this is their clothing line” so i assumed they were the designers of the line.
    i guess they are stylist.
    but whatever i just wear clothes.
    and bisi stop trying to cop an attitude.

  7. FatherHadADonkey

    August 1, 2009 at 3:36 am

    then read the article before jumping into conclusions!!geez


    August 1, 2009 at 7:38 am

    hahahaha! no one was jumping into anything. mind your mouth. lol
    you expect me to sit there and read all that? and you are telling me that you did?
    come on, but anyway, whatever.
    just the fact that they are naija and that they’re doing big things and reppin naija makes them hott.

  9. rizzle

    August 1, 2009 at 10:04 am

    you talking about stacey mckenzie?

  10. The Best

    August 2, 2009 at 6:24 am

    They are Nigerians and that’s all that matters…. “Oily face” looks at the nonsense someone is commenting on … Little state of mind. It clearly states that they are in the computer profession and going for their master degree and running a business… the concern should be how they do it all and learn from them

  11. Bisi

    August 2, 2009 at 6:25 am

    Yes read AMAKA that’s why its an article!!!!!!
    Instead of recognizing Nigerians that do great work away from their traditional soil Nigeria and uphold their culture and never forget to mention where they are from. There are people like you that like to talk rubbish. What have you accomplished AMAKA?


    August 2, 2009 at 7:46 am

    im guessing you didnt see the post when it first appeared. the post since then has been changed.
    actually whoever posted this at first gave Ogo a bad picture. the girl was SWEATING!! i mean it was one of those pictures that were bad!!
    but then a day later the post re-appeared and it was a different picture. so like i said, my comment that i left on the picture is irrelevant now.
    gosh, nigerians on this site love to try and channel anger into someone.
    READ what i wrote clearly.

  13. EGGONE

    August 2, 2009 at 11:33 am

    @ the amaka; you are clearly a miserable GOAT!

  14. jero

    August 2, 2009 at 11:58 am

    Guys she is just stating her opinions now…no need for name calling..

  15. cynthia

    August 2, 2009 at 1:56 pm

    it’s not about name calling, it focusing things that are so irrelevant. She was trying to put them down talking about sweaty pics. amaka doesn’t sweat is she made of plastic BTW I love their work. I wonder if they apply their services in Nigeria

  16. kim

    August 2, 2009 at 2:16 pm

    WOW WOW WOW these girls are really doing Big things!!! and representing nigeria well. I have been following them for quite sometime now and I am so glad you finally featured them on your site. great job Ijeoma and this Amaka girl is such a hater she probably is using a cyber cafe is some ijebu village. go an read your books on what a fashion stylist does!!

  17. Bebe

    August 2, 2009 at 7:38 pm

    The Amaka strikes again!!!

    Don’t think the albino is Stacey……both of them r albinos…but its def not stacey.

  18. tatafo

    August 3, 2009 at 2:32 am

    Great job ladies! i just love seeing 2 sisters cooperating

  19. tee

    August 3, 2009 at 4:31 am

    Me likey guys!
    yll better worrrk ittt!

  20. maya

    August 3, 2009 at 5:30 am

    A wardrobe and fashion stylist company called Poodle Pusher..umm..ok !

  21. Xos

    August 3, 2009 at 9:43 am

    Have these girls worked with anyone famous? They have talent I would like for them to work with someone like Rihanna. Their style look like something she could pull off and Rihanna isn’t afraid to take risks.
    By the way, as I was reading about these girls and their business, I too thought they were designers until they said they wasn’t going to have their own fashion line any time soon.

  22. rizzle

    August 3, 2009 at 10:17 am

    This model is definitely not stacey. Was just wondering if the model the other poster was trying to recall was Stacey.

  23. Bola

    August 3, 2009 at 4:14 pm

    Yep yep, thanks!

  24. cakes

    August 3, 2009 at 4:18 pm

    i love how everyone says how they are an amazing talent from Nigeria

    But can we actually see any of their work?

  25. obyNija

    August 3, 2009 at 9:56 pm

    Nigerian girls are really doing big things in the fashion scene. Big props to the girls. Their work is very high fashion and they are very talented and original too. Do they do also work in Nigeria?

  26. Kpakpando Nwanyi

    August 3, 2009 at 10:04 pm

    I think their name is a bit on the juvenile side, too cutesy for the body of work they show. I can’t imagine a woman in her late twenties to mid thirties saying she’s being dressed by poodle pusher.

  27. agwoturumbe

    August 4, 2009 at 1:36 am

    thats right babe

  28. kim

    August 4, 2009 at 1:43 am

    chai bella naija site issues. lol
    but go to
    they are really good men.

  29. Mrs THing

    August 4, 2009 at 8:07 am

    define pucci? thats a designer that people spend lots of money on, the poodle pusher name is new, give it time.

  30. wow!

    August 4, 2009 at 11:21 am

    Trust me on this kpakpa…when you hear the name long enough, even you will love it! Think about it. there are some crazt names out there, but we got used to em!

  31. Sugabelly

    August 4, 2009 at 7:54 pm

    I don’t think so. Some names are just bad. Trust me on this. My t-shirt line used to be called Barcelagos. I had to change it. The name was just plain awkward.

    Poodle Pusher is not exactly the best name. They need to go to a branding consultant and come up with a new name.

  32. TOLU

    August 4, 2009 at 10:00 pm

    Can someone tell me whats so special about their styles??? from the pictures THEY LOOK LIKE EVERY OTHER GIRL ON A LONDON HIGH STREET. everyone wears the blazers, even primark has the acid jeans trousers and also the jeans jacket. What I am trying to say is u have to be more creative to call urself a stylist, u have to create ur own styles and trend and not look to the highstreet

  33. ME

    August 4, 2009 at 11:19 pm

    Err,Pucci is actually a name,like dolce,gabanna,versace etc.
    Poodle Pusher just reminds me of dog walking services,and i’m sure with enough searching around,there will be a dog walking service with that name..or maybe not..
    Nice what they are doing,but the whole poodle concept just reminds some of us of four legged cutesies…

  34. Kim

    August 4, 2009 at 11:26 pm

    Lol I guess it is too hard for haters to comment on their fantastic work. I thought this post is about their Fashion Styling not the name of their company? Lol

  35. Sugabelly

    August 5, 2009 at 1:54 am

    And how does that make me a hater? There is a sub-discussion in the comments about the name of the company which I replied to.

    Use your brain. Think.

  36. Kpakpando

    August 5, 2009 at 7:51 am

    I don’t necessarily hate the name, i just don’t think the name matches their work or would immediately appeal to people past a certain age group. It certianly didn’t appeal to me, won’t bother sharing my first thoughts when I read the name, but if some samples of their well put together work hadn’t been included in the initial post, I wouldn’t be clicking through to see the rest of what they had, based on the name alone.

    Many people associate poodles with being frou frou; personally I imagine tons of soft pink and bows when I hear poodle. At almost 30, that’s not the image I’m looking to project with my clothing/accesories. Also, (more importantly) that’s not what I see in their portfolio. The work they’ve shown is way more sultry/sexy & self assured than the name first implies.

    Of course I might not even be in their target market, so I’m probably taking panadol for their non-existent headache.

  37. kim

    August 5, 2009 at 1:48 pm

    well their work was on the initial post, go here

    This was not a post about personal style but about their fashion styling work. ur tone might change after u go to their site 🙂 hehe

  38. Tumi Jẹgẹdẹ

    August 5, 2009 at 10:09 pm

    Love the checked booties 🙂

  39. Bola

    August 6, 2009 at 4:07 am

    LOL, pardon me for saying so but it seems “Sugabelly” is fast becoming a strong contender for “The Amaka”‘s coveted postion of diss-blocker, have fun!

  40. BiggestBossThusFar

    August 7, 2009 at 12:42 am

    And is it your own name and blog that are not juvenile??? lollll

    Poodle Pusher is a concept you clearly don’t understand. Go do your research!

  41. gbekun

    August 7, 2009 at 8:20 pm

    went 2 their site. ok but i’d like 2 c samples of d wardrobe revamping they’ve done 4 clients. get an idea of wat their fashion sense really is like. they might b d naija versions of “what not to wear” stacy london n clinton kelly… lol

  42. sylvia

    August 8, 2009 at 5:32 am

    damnn amaka why is it that all ur comments has nothing positive to say. u really need to calm down with it. i think u have inferiority complex and the only way to cover it up is to bring others down.. smh.. and please ur whole “shut the hell up” is boring, old and stale. find a new vocabulary.

  43. Chichi

    August 9, 2009 at 1:28 am

    What you imply makes sense from your stand point, but the truth is style is your preferential mode of dressing. What distinguishes one’s sense of style is the whole clothing ensemble. No matter what happens you would always find two or more people with the same clothing item. This fashion case is prevalent if the outfit was bought from the same city or country. You must know this as well. If you observe the clothes celebrities have on, you would discover that most of them have worn the same outfit. From there people begin to deliberate on who wore it best. Peace

  44. Elle Woods

    August 9, 2009 at 5:28 pm

    Ok…their work is nice but what demographic are they trying to appeal to? The Caucasian one? And pls spare me the “you are a hater” retort. Lacks creativity.
    As i was saying, sure the website features some nice styling concepts but it doesn’t appeal to me. Maybe its because i am not their core demographic? Are they based in Nigeria? if not do they plan on working in Nigeria? Cause if i owned a fashion magazine in an African country and their portfolio is presented to me, i will not be hiring them to style a shoot. I wanna see what they can do with African bodies, not skinny white bodies.

  45. Ngozi

    August 12, 2009 at 12:38 am

    I agree with your comment that their featured work doesn’t appeal to you or is meant for you (unless you are a size 2 high fashion model) skin color has nothing to do with it but more of a body type that wil look good in high fashion/coutour wear. However I believe they offer other services from what I read in the article .i.e wardrobe consultant, image consultant. Personal shopping e.t.c the work shown on their website is obviously their high fashion portfolio as the tabs or links on their website clearly implies. Half the time if we actually take time to read or ask questions when things are unclear we will avoid sounding uninformed or illadvised. Hope this clarifies alot. 🙂

  46. Ngozi

    August 12, 2009 at 12:48 am

    I agree, I agree. I will also like to see some of the work they have done for “regular clients” or their wardrobe styling and personal shopping portfolio. They would be great for the nigerian market and can add some creative edge that we desperately need in some areas of our fashion. A “what not to wear” styling show from these girls will be a show to watch. Bella naija abeg more info?

  47. Elle Woods

    August 12, 2009 at 5:44 am

    uninformed and ill advised? ko kin se ejo e.

  48. danjuma .a. usman okene

    February 9, 2012 at 3:49 pm


  49. Pingback: Meet Nigerian sisters Ogo and Chinyelu “Chichi” Offodile of Poodle Pushers - African Luxury Magazine

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