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Fierce Fashion for Change: Introducing Loza Maléombho

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The designer - Loza Maléombho

Loza Maléombho has been described as “African street chic fashion.” The label is a high street fashion brand founded in 2009 and based in New York City. While suggesting contemporary clothing to a fashion forward and international woman it is a mixture of modern and trendy silhouettes with an ethnic and tribal edge in textile. Loza Maléombho as a brand stands for the idea that Fashion could make a radical change in the West African job market and believes that health and education provide for better economic development. Therefore, not only will a percentage of benefit provide for schools and hospitals in W. African countries, it will also create jobs by installing local factories and workshops for the production.

Brazilian born and of Ivorian and Central African origins, Loza Maléombho was raised in Abidjan, Côte-d’Ivoire (W. Africa.) At age 14 and still ignorant of Fashion design as a profession, she found interest in designing dresses for her mother aunts and sisters and put together fashion competitions for her cousins. It wasn’t until 2000, that she moved to the United States. In 2006 she graduated from the University of the Arts of Philadelphia then moved to New York city with a mission to gain fashion experience – Now she is launching her label.

Here is a sneak peek of the designer’s latest lookbook. The full collection will be unleashed after NY Fashion Week in September.

Loza Maleombho - New York

Loza Maleombho - New York

Loza Maléombho - Paris

Loza Maléombho - Paris

Loza Maléombho - Grand Lahou

Loza Maléombho - Grand Lahou

View Loza Maléombho’s Origin Statement Video and Behind the Scenes from their 2009 Lookbook below

For more on the label, visit the designer’s website HERE

6 Comments

  1. luella

    July 29, 2009 at 12:44 pm

    I love this! The first pic reminds me of last season’s Gareth Pugh(http://www.style.com/fashionshows/complete/slideshow/S2009RTW-PUGH?event=show1862&designer=design_house996&trend=&iphoto=13).

    I love how the tiers translate to this sexy look. The campaigns are also a pretty good start. I hate using the word Fierce but Loza is indeed…fierce! Wish her all the best.

  2. tralala

    July 29, 2009 at 3:39 pm

    Excellent.

  3. Bola

    July 29, 2009 at 3:42 pm

    great idea n lovely execution!

  4. ciaa

    July 29, 2009 at 5:52 pm

    I love her designs I recently discover her from twitter , I think she is designer to watch

  5. Tumi Jẹgẹdẹ

    August 5, 2009 at 2:33 am

    Wow, I really feel that this is different to the other designers I’ve seen.

    Truly fierce!!

  6. Os.

    August 6, 2009 at 8:12 am

    i quite like her stuff. very different! nyce.

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