Connect with us

News

Discover JOHARI – The Kenyan fashion house advocating “beauty with a reason”

Published

 on

It’s nice to explore Fashion Houses across the continent as we all know Africa’s packed with talent!  BN spotlights one of Kenya’s Top Designers: JOHARI; a label with a cause!

Johari was set up by the Johari foundation as a non profit social enterprise, with 100% of the profit made used to support the programmes of the Miale Community in Kenya.

Meaning  “something precious” in Swahili, Johari is a social enterprise that not only produces exquisite hand crafted jewellery but creates opportunities for vulnerable young women in Kenya- so that they can build a living for themselves and their families.

The materials for their designs are locally sourced and handcrafted in Kenya! The Johari pieces are an imprint of the Masai culture, as the designs are traditionally African yet with a modern twist and commercially appealling as they are wearable. Every piece of clothing and jewellery tells a story intertwined in its prints, design and colour.

The simplicity, the lack of fuss of the designs is what attracts me to Johari. In the Spring/Summer 2009 collection, the traditional patterns and prints are beautifully fused with avid bright colours. With the pieces in darker colours like we see with the Spring/ Summer 2010 collection, the descriptive African imagery still stays alive!

The clothes and jewellery are very practical.  With a mantra, “Beauty with a reason” you can’t go wrong in their pieces on a beautiful summer day. Plus its all for charity!

JOHARI- Spring/Summer 2009

JOHARI-Spring/Summer 2010

JOHARI-Jewellery

Find out more about JOHARI and The Johari Foundation

Credit: www.johari.co.uk

Born of an igala mother and an ibibio father, a true Nigerian in every sense. Currently a student of Pharmacy. Loves fashion, literature, has a sweet tooth.Wishes she could play a sport or a musical instrument.

8 Comments

  1. Bella Noire

    April 28, 2010 at 12:06 pm

    Awesome collection! The dresses are beautiful, great colours.

    1
  2. Bola #1

    April 28, 2010 at 12:54 pm

    love the clothes. its great to see a NSE in this amazing industry

    1
  3. pellu

    April 28, 2010 at 9:31 pm

    love these ! this is the right way to print.

    1
  4. berry

    April 29, 2010 at 3:42 pm

    nice dresses.kute model

    1
  5. kemi

    May 2, 2010 at 1:54 pm

    Love all the clothes- things I can actually see myself wearing. Good stuff.

    1
  6. ofem

    May 8, 2010 at 3:18 am

    Very practical/wearable collection!!!

    1
  7. hellen W mugo

    January 18, 2011 at 3:30 pm

    i really like the collection. it is young and beautiful.

    1
  8. Lorna

    January 11, 2013 at 3:11 pm

    NICE!!!!!!!!!!!!!!!!

    1

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Star Features

Advertisement
css.php