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Kemkemstudio presents “Survival of the Fittest” Lookbook

Ijeoma Balogun

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Fashion label Kemkemstudio is out with the lookbook for its Ankara/Aso-oke collection titled “Survival of the Fittest“.

According to Kemmy Oguntosin Solomon, Creative Director of  Kemkemstudio: “Survival of the fittest is a fusion of the craze of downtown Lagos and the grunge of New York City. I also introduce my love for painting on garments in some of my pieces. The main fabric for this collection is Aso-oke with dashes of Ankara and chiffon/ traces of lace. Aso-oke in the yoruba culture means “high fashion” which is usually used for a brides traditional wedding. Its one of the main jewels of our country. Kemkemstudio Aso-oke is custom made here in Nigeria. I’m also involved in the whole process from picking the silk threads to the final product“.

View collection below:

Contact:
W: www.kemkemstudio.com
T: 018821483, 08072933179
E: [email protected]

Credits: Make-up: Banke Lawal, Photographer: [email protected] , Stylist: Ezinne Chinkata.

10 Comments

  1. DU

    July 14, 2010 at 8:11 am

    love the originality in all the dresses.beautiful painting.kemkem go girl.

  2. africhika

    July 14, 2010 at 11:01 am

    Love this! looks kinda retro, so clean.

  3. tana

    July 14, 2010 at 3:18 pm

    whats with the fake retro splashes??? it just killed the originality of the
    outfits, there are a lotta ways to show retro…this aint a good one, creative collection thou

  4. adenike

    July 14, 2010 at 5:58 pm

    The green dress is cool,the shoes are sexy and the model has this ‘take a trip to hell’ kinda pose!

  5. Bola

    July 14, 2010 at 6:06 pm

    not bad but then again, it’s nothing new.
    the painting on fabric may be unique, but ankara should be used more creatively

    I know we Nigerians are proud of our fabrics and all, but it’ll be nice to go beyond the regular ankara and if some umph factor is needed, we just throw in raw silk and chantily lace

    It’ll be nice to look at fabrics from other countries in the continent and other continents also

  6. Tunde

    July 15, 2010 at 1:40 am

    Na its nice, keep it Nigerian so the industry will grow and filter down to the grassroots

  7. Ronke

    July 15, 2010 at 3:30 pm

    my favourite is the model with the green dress but sincerely the whole pose looks like an art work that as been used before, it doesnt look like a new artistic creation, but hey! who am i to judge! it’s good to always appreciate all our effort in promoting afican style.(smiles).

  8. Moo

    July 15, 2010 at 7:25 pm

    D design OK,d model weird.thot in retro – was not in vogue to b skinny.anyway well done sha

  9. mimshac

    July 19, 2010 at 9:13 am

    beautiful interesting art love love the pictures particulary the backgrounds there
    and the designs are so different love it

  10. TumTum

    July 22, 2010 at 7:59 am

    I love, love, love the stills, they are an artistic creation in their own right. I agree with Bola, would love to see a creative combination using the ankara/ aso-oke and fabrics from other parts of our continent. The chantily lace thing has been over done to death. Oh – and the dresses in pic # 3 look rather frumpy on the models.

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