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BN Presents Nollywood’s New Look: Introducing Egor Efiok of E4 PR & Princess Amayo



This week, will give you the first look of a series of photoshoots done by E4 PR to promote their stars. We shall be presenting you with a daily pictorial featuring some of Nollywood’s biggest names alongside two rising stars.

All the actors stars have one thing in common, they are represented by E4 PR, a budding entertainment PR and artiste management agency lead by Egor Efiok. While the writer/producer, Emem Isong also joined the shoot. According to Egor Efiok, “Emem being in these shoots was important, as she is the brains behind Nollywood and is responsible for contributing to the success of my stars. My stars are actually her stars and I respect her hard work and dedication

Each star partook in a series of photoshoot with various themes. For the women – beauty, fantasy, glam, corporate and gele while the men – old school, corporate, body art and football.
There was an additional shoot for one of the stars, we won’t spill the beans but it sure pushed her outside her ‘box’!
The person behind the makeup and body art for all the shoots was award-winning makeup artist – Princess Amayo. We’ll tell you more about this promising young talent. The photoshoots directed by Egor Efiok while the photography was by Obi Somto of Orbit Imagery and Moussa Moussa. The ‘surprise’ shoot was directed by Davies Bassey and all the ladies’ clothing was provided by Duchess.

We bet you want to find out the stars featured!
We’ll tell you –

  • Monalisa Chinda
  • Susan Peters
  • Desmond Elliot
  • Emem Isong
  • Joseph Benjamin
  • Chioma Akpotha

For more details on E4 PR, visit

Here is a sneak peek of the shoot! Click back tomorrow for the first pictorial spread.

Desmond Elliot | Susan Peters | Emem Isong | Chioma Akpotha | Monalisa Chinda | Joseph Benjamin

Now, lets introduce you to the people behind this!

CEO of E4 PR - Egor Efiok

Egor Efiok, CEO of E4 PR shares her story with BN. She lets us know how she got into the world of PR and her inspiration for the shoots.

How E4 PR was born
I started my business informally in June 2009, when I discovered and started promoting makeup artist, Princess Amayo. Then in October 2009, I started promoting Nollywood actress, Nse Ikpe-Etim, who introduced me to Monalisa Chinda early this year, and before I knew it, more people started coming to me; so I formally started full swing in January 2010.

Prior to this, I was a teacher for eight years. From a very young age, I have always been articulate in my language and writing. I read loads of novels as well, which helped boost my eloquence. I am very particular about dotting all my i’s and crossing all my t’s; therefore it did not come as a surprise to people that know me when I chose to read Education Studies in University (Greenwich).

The Transition
Although I love teaching, I wasn’t fully satisfied after I graduated from University, especially as motherhood did not permit me to work full time, since I had no help with childcare. I have always been a peoples’ person and talking comes naturally to me. In fact, I regularly joke that i can talk for the whole of England and France, so why not put it into good use…hence my PR career was berthed. Let’s just say that I have found my niche.

I must however admit that one of my inspirations was CAN Associates (Peter Andre’s management). I love the way they package their artistes and their PR is always on point. I was addicted to watching Peter Andre’s reality TV show in England, and the more I watched, it strengthened my resolve to go into Artiste Management.

Hard Work Pays
It was not easy in the beginning, as what I do is very hard work. I am a workaholic and a perfectionist and as a result, I end up doing so many things myself even when I hire help, because I can only trust myself to do the job perfectly. I have eight stars under my management at present and I profiled and composed all their write ups myself.

The E4 PR’s Approach
If you see the work that I do, then you would realise why my PR techniques are unique. First of all, I give my stars a complete make-over, revamping their images and making them more commercially appealing. I plan and direct each of their themes myself, then I liaise with Princess Amayo, one of the best make-up artists in the world, telling her exactly how I want each of my stars to look and she always expertly reenacts my themes, as she knows that I am very fussy about perfection.

Apart from Artiste Management, I am also a talent spotter and want to be responsible for unleashing new talents into Nigeria. Princess Amayo is living proof that if I believe you have genuine talent, I will go the extra mile to help you realise your dream. Princess came to me with just her talent and now she has two trophies to her name. I hope this would serve as encouragement to other people with genuine talent not to give up on their dreams; Nigeria needs new talents all the time. When I look at Princess, I feel a sense of pride because she is E4 PR’s baby; my number one talent who has never let me down. Princess makes my work worthwhile because she always delivers and proves each time that my investment in her career is not in vain. Princess Amayo is the best Make Up Artist that Nigeria has ever produced. I know that she is still fairly new in Nigeria, but mark my words, a lot of you will be echoing the same thing as you discover more of Princess. My aim is to get her on the top fashion shows, as a judge on television fashion shows, amongst other things that i am keeping close to my chest at present.

Passion & Success
I have great passion for what i do because it signifies the strength of my belief in the success of my work. What motivates me to keep going on even in difficult or challenging times is the price at the end of the race. I have a slogan that I use to encourage myself and if you are my friend on Facebook, you may have noticed it on my profile. It goes thus: “Love the people that treat you right, forgive the ones who don’t and believe that everything happens for a reason. If you get a chance, grab it; if it changes your life, let it. Nobody said it would be easy, but life is too short for regrets“. I genuinely believe that God does reward hard work, so i will keep pressing on regardless and never give up.

Princess Amayo‘s passion for this form of art started as a young child, as she is also an artist. Princess would paint and draw everything that looked interesting; e.g Portraits, Landscapes et al.

Growing up, she would create different looks from her make-up palette on family members and she slowly worked her self into designing and customising gadgets and clothes with crystals.By the age of sixteen, her fashion interests had evolved and at eighteen, she attended Barnet College to study HND Fashion Design and Promotion.

She was instantly noticed for her immaculate makeup and got an offer to work as the makeup artist for the end of year fashion show which also featured her collections as a designer. Through that show, she got a few more offers from various fashion colleges and companies.

These opportunities paved the way for her career as a Professional Make-up Artist. Over the last 12 years, Princess has gone ahead to attain a degree in Professional Communications and PR (BA Hons) from London Metropolitan University; And has mastered the skills and worked throughout the country on movie sets, music videos and runway shows. Her expertise has placed her at the top of her game and gained her a reputation for flawless makeup application. Her work has also been featured in numerous publications and she is a consummate professional whose attention to detail has enabled her to touch many famous faces whilst building a clientele of high profile professionals.

E4 PR discovered Princess Amayo two years ago and last year, offered to collaborate with her, with E4 PR giving her publicity and she doing what she knows best on E4 PR’s models and celebrities. Within two months the collaboration (August 2009), Princess was nominated for Best Make-up Artist at the NYAA (Nigerian Young Achievers Award) in England, she won the trophy amidst stiff competition. Two months after winning this award (October 2009), Princess was nominated again, this time for the BEFFTAS (Black Entertainment, Fashion, Film, Television and Arts Award), E4 PR campaigned again as before and Princess won her second trophy.

Here is some of Princess’ work – From glam to dramatic ‘costume’ makeup

Princess was the official makeup and bodyart artist of all the ‘Nollywood’s New Look’ shoots which will be featured this week.

Click back tomorrow for the first unveil!


  1. Ujubaby

    July 13, 2010 at 4:23 pm

    1st 2 comment, at last!

  2. mariaah

    July 13, 2010 at 4:47 pm

    wow @ d makeup nd dats skill..Every woman can makeup herself but this costume, bodyart type is new..I like…

  3. Bola

    July 13, 2010 at 4:47 pm

    Princess Amayo’s def got talent, I’m happy shes getting her shine on!


    July 13, 2010 at 4:57 pm

    good job Ego and Princess Amayo, keep it up. de makeup and bodyart is so nice. God bless u all. lov u


    July 13, 2010 at 5:01 pm

    good job Egor and Princess Amayo, keep it up. de makeup and bodyart is so nice. God bless u all. lov u


    July 13, 2010 at 5:18 pm

    HOT STUFF!!! the makeup is too fab. my favorite is the flower.
    loving this new idea, can’t wait!

  7. Boumzie

    July 13, 2010 at 5:58 pm

    Nice one, very skillful and unique

  8. adenike

    July 13, 2010 at 6:14 pm

    This is pure talent! The last picture is waoh!!!!! Well done Sis…. How did she do the flower make up? Jeeezz!

  9. Pipiiiihooray!

    July 13, 2010 at 6:34 pm

    Very talented !

  10. tbn

    July 13, 2010 at 6:44 pm

    whats with this first to comment comment sef? It is so childish and is becoming so annoying now. Anyone who makes the first comment always makes it a point to inform us that he/she is the first to comment, to the extent that, that is all they even say rather than make a comment on the post. It reminds me of my primary school days when my siblings and I competed to be the first to do something … haba we’re all grown up now, pls stop acting juvenile by telling us all you’re the first to comment…SOOOO WHAT??? is there a prize for that?

  11. LadyTee

    July 13, 2010 at 7:28 pm

    @ tbn–
    Haba now, you’re just jealous that you weren’t first, abi? LoL. It’s not that serious.
    Anyway, I’m feeling the make-up. Great job ladies!

  12. jess

    July 13, 2010 at 7:58 pm

    Tbn: You sound burnt..pele!

    The make up is hot..the zipper one is sooo cool!

  13. lydia

    July 13, 2010 at 8:34 pm

    Mmmmmm quite impressive!

  14. DontMakeMeComeThere

    July 13, 2010 at 9:00 pm

    Saying ‘FIRST!’ is common on every blog and is taken for what it is- a joke. So
    stop getting your panties in a bunch.

    I like Princess’ makeup but isn’t dramatic makeup the easiest thing to do?
    I notice all Nigerian makeup artists are pretty good at making everyone look like
    a tranny/drag queen but can’t just accentuate one’s face with simple or monochrome
    makeup. It must always be gold+black eyes & shiny pink lips or blue+green eyes &
    purple lips. I’m over of it.

    I wanna see someone who can produce flawless makeup that real women can
    wear, not masquerade faces. That’s why we haven’t been winning any international
    beauty contests. It’s because our makeup artists are more into bashing our skin
    with their happy colors as opposed to enhancing our beautiful faces. Save all the
    drama for you portfolio. Thank you.

  15. Myne Whitman

    July 13, 2010 at 11:11 pm

    The make-up is sure unique and outstanding. Love the zipper one too.

  16. ......

    July 14, 2010 at 12:19 am



    July 14, 2010 at 1:26 am

    tbn has a point.
    and now because she is calling it out and showing how childish it is, it makes her jealous that she wasn’t first.
    thats is exactly what she was talking about. CHILDISHNESS.

  18. Kechy

    July 14, 2010 at 2:17 am

    Princess ROCKS!…… Nigeria is definitely ready for this breath of fresh air.

  19. Motunrola

    July 14, 2010 at 2:26 am

    Yesss! i am happy princess is getting that shine now… i added her on fb a while bk and i saw her work and was pretty impressed. She is goood!… i got my eye on her for my wedding… lol wehen dat time comes.. hehee! yaay princess get ur shine on 🙂

  20. Ola

    July 14, 2010 at 2:34 am

    I have seen a lot of Princess Amayo’s work and i am simply blown away every time. Well done Egor!

  21. fokasibe

    July 14, 2010 at 9:44 am

    Lady gaga is surely a potential client….Very gaga makeup! The ‘stars’ all look nice by the way so I guess she does all sorts of make up…

  22. Ola

    July 14, 2010 at 10:17 am

    @ …….., Lol bad bele is a disease!!!

    @ DontMakeMeComeThere, i feel you but if you’ve seen all her work you’ll understand she is very versatile and can also create the very natural look too. This is some of her work from the high fashion album.

    Lets give credit where its due. Princess is good at what she does and she is capable of doing any kind of makeup, bridal, high fashion and dramatic you name it. I have seen some of her work on fb and trust me it’s not all dramatic makeup. I just saw her album “ E4 PR stars” with Monalisa, Chioma and Susan, these women are already beautiful but Princess made them look like STARS. Honestly Nigerians need to wake up and smell the coffee, makeup artistry is all about being creative and different at the same time giving people FLAWLESS finish and Princess’ work fits in that category. I am sick and tired of seeing 9ja weddings and the same old makeup artist (Names withheld) using the same boring colors on the brides, gold and wine/or gold and some other color, not to mention their so called eye shadow blending…… LMAO!

    She was nominated and won 2 awards last year in the UK. Me and my entire family voted for her for both, meaning she has talent and can be versatile with white, blacks and Asians. As a Nigerian who loves makeup up I am truly proud of her and I wish some Nigerians would seriously come out their primitive closet and appreciate this form of art. For someone to sit and make judgement you must know how to do the work better than the person you criticise. We all have seen America’s next top model and the creative makeup the models have on the show, Princess’s skills are on that level and she will go far and beyond. Yes I am a fan of hers and any one with eyes will know she is different and also a big asset to our country both here and abroad.

    Great work Egor Efiok, I am also a big fan of yours. You are good at what you do and I wish you all the best.

    Remember her name PRINCESS AMAYO!!!

  23. Mary

    July 14, 2010 at 6:26 pm

    Having a PR for stars in Nigeria is long over due, hmmm now i see why my Chioma has been in the limelight of late and looking fab each time well done E4PR and Amayo

  24. Starsineyes

    July 14, 2010 at 7:34 pm

    OMG Princess Amayo is awesome. I remember her doing a fashion show that I modelled in years ago, so I am not sure if she was only discovered two years ago. She made quite a name for herself in London and is very well known in the US. She is such a lovely person to meet, which is quite rare with someone as beautiful as her.

    You guys should seriously add her on FB or at least look at her Facebook Group, Pretty Flawless


    No offence but you should really research before you tar all make up artists with the same brush

    Princess is the baddest chick in the game right now, check her out and then tell me if she doesn´t stand out from the rest.

    Congratulate don´t hate 9Ja stars forever!!! We need to stick together and give credit where its due

  25. gggirl

    July 14, 2010 at 7:39 pm

    Hard sell 101…

  26. Omada

    July 15, 2010 at 2:25 am

    wow!!!!!!!!! fantastic! love the make up!

    before i proceed, let me hail the two ‘bobos’ in the 1st picture, Desmond & Joseph.. nuff said…

    no wonder i’ve been seeing Chioma more these days… she’s getting good representation… PR is one area i’ve always been interested in…

    meanwhile, i thot they represented Nse Etim also…

    good work guys…

  27. Omada

    July 15, 2010 at 2:26 am

    dat zipper stuff is really cool…

  28. SHADE

    July 15, 2010 at 8:04 am

    the makeup is ok. but pls where can i get u in abuja here. i wish to get the pencil drawing but i cant several times without numbers pls help me out.

  29. upinhere

    July 15, 2010 at 6:34 pm

    please haters leave the commenting to those who apprecate good stuff. anyway, egor is doing a fab job, and for once, the talent is there. thats why its good to go to school-o

  30. Ono Sefia

    July 16, 2010 at 11:54 am

    There is always a possitive result for hard work.This is flawless and in no time the world will come to know you guys.Way to go(up naija!!!!!!!!)

  31. Theodora

    July 16, 2010 at 7:44 pm

    Nice makeup Princess……you go girl!

  32. Estido

    July 17, 2010 at 2:21 am

    E4PR, You are doing a fabulous job. I am getting inspired all over again. You are living proff that you dont need to be born a make up artist to be a make up artist. I remember when you started with Princess Amayo who by the way is a huge sucess. With you knack for success, i am sure, your hands will be too full very shortly.

    My advice? Train more hands you can rely on so that you dont get overwhelmed.

    Good Job Egor.

  33. Sonny Bassey

    July 17, 2010 at 11:14 am

    Great stuff Ego, fantastic pictures and make up Princess. Keep up the good work.

  34. ebbe bassey

    July 17, 2010 at 8:12 pm

    Princess is a consumate professional! Ego is a people person, fearless and I know she will succeed at her PR endeavor! All the best to both ladies!

  35. ije,US

    July 19, 2010 at 5:17 am

    Egor,Great job! I know that you will excel as you are a perfectionist. I’m very proud of you!!! 🙂

  36. Nezed

    July 20, 2010 at 11:42 am

    What’s with the zip makeup? Totally creative bt I guess its prolly to zip shut the eyes when…

  37. Ediri Pat

    July 28, 2010 at 11:18 am

    Ego keep it up, you will get there……..

  38. lee

    September 18, 2010 at 10:19 am

    i wont to be a member, how can i do it. u are very wonderful

  39. Rachael Nsofor

    November 16, 2010 at 11:14 pm

    E4 PR rocks.
    Having worked closely recently with E4 and my company Fabulous Hair Europe, i can honestly say that Egor is one of the most hard working, individuals my company has had the pleasure to work with. Well done Egor. Keep it up!

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