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“For The Empowered Young Nigerian” – Y! Magazine Launches in Lagos

Glory Edozien

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The relaxed Sunday ambiance was kicked up a notch for the launch of Y! Magazine – the new “proudly youthful, proudly Nigerian” magazine. On the 15th of August 2010 at the Rehab Bar & Lounge in Lagos, Nigeria,various celebrities and inspiring young Nigerians came out to support the new brand which aims to break barriers,  promote dialogue, challenge assumptions and inspire youth in Nigeria.

The event was entertaining – The event was hosted by Oreka Godis and OC Ukeje, there were riveting performances from Jesse Jagz and MI and lots of celebrities in attendance including Musician – Zara, Makeup artist – Lola Maja, On Air Personality – Toolz, Musician/Writer/OAP – Toysn Bucknor,  Photographer – Kelechi Amadi-Obi, Designer  – Ohimai Atafo, TV Presenter – Adaure Achumba, Noble Igwe of 360Nobs.com, Stylist – Dimeji Alara, Project Fame host – Adora Oleh, OAP/Writer – Wana Udobang and many others, it was definitely an evening of relaxed ease as everyone applauded the work of the Y! Magazine crew.

A major highlight was the unveiling of the debut cover which features Actress Omotola Jalade-Ekeinde looking feisty as she is held back by what appears to be two security agents. Another highlight of the night was the surprise auction of the first issue of Y! Magazine. We won’t tell you the specific amount but lets just say, one special person really wanted to own the first issue of the magazine!

The night definitely created a buzz for what is set to be an influential magazine on the Nigerian scene. Watch this space.

Chude introduces Y!

Y! Unleashed

Tolu Ogunlesi reads from Y!

MI on the mic

Tosyn Bucknor & Zara

Jesse Jagz in the building

Noble Igwe

Soul Snatcha of the Rooftop MCs

OC Ukeje

Adaure Achumba & Bridget Awosika

Adebola Williams

The team behind the cover and the duo behind the mag

Gbenro Ajibade & Gideon Okeke of Tinsel

Yetunde BabaEko

Fr3style

Toni Payne

Adaure Achumba

Adora Oleh

Eku Edewor & Oreka Godis

Glory is the host and executive producer of Inspire Series, the web talk show which uses the collective stories of everyday women to inspire others. She believes women are more than hand bags, hair, make-up and other externalities and is passionate about about pursuing purpose and living above societal conformities. She is also a day dreamer, and romantic at heart who loves TV, food and family. Follow her on Twitter and Instagram @inspiredbyglory and read more from her on www.inspiredbyglory.com

62 Comments

  1. Bravebird

    August 18, 2010 at 1:42 pm

    Here we go again, yet another magazine in Nigeria… Good effort but hope it’s here to stay….

  2. omogekofo

    August 18, 2010 at 1:53 pm

    Omogekofo is so angry toooooo

  3. omogekofo

    August 18, 2010 at 1:56 pm

    so impolite of Omotola not 2 b at this gathering….for the median edition which has her face all over.

  4. Sophie

    August 18, 2010 at 2:10 pm

    Nice concept, though i would have preferred the security on the Mag cover blurred and shifted a bit more from focus. Where is Omotola at the launch???
    Gideon WTF, you are still in 5th grade or what?

  5. LadyTee

    August 18, 2010 at 2:36 pm

    Nice! It’s funny how BlackBerry’s have now become an extra digit on our hands. Those phones are now a permanent fixture o!

  6. Geekgirl

    August 18, 2010 at 2:42 pm

    What does Adaure have on her hair?That hair piece looks off

    • ij

      August 18, 2010 at 9:44 pm

      thank u o jare!

  7. MO

    August 18, 2010 at 2:49 pm

    hope hope,dis is not just one of them.

    Chude counting on u to make a success out of dis and to give voice to nigeria youth.ALL D BEST

  8. Rosserie

    August 18, 2010 at 3:08 pm

    Hmm… I like that ! “The new high priest of Nigerian youth culture”.

    Naija sabi effizi!:)

  9. Afam

    August 18, 2010 at 3:16 pm

    Wow…what a nice concept.

  10. Caricature

    August 18, 2010 at 3:27 pm

    I was one of those that saw this magazine for the first time on Sunday! It’s really beautiful. I’m glad that they actually got it right. Hope they sustain it. Pls o!

  11. CC

    August 18, 2010 at 3:32 pm

    I look forward to picking up a copy of this magazine, I hope it’s executed as well as it seems to be planned.

    On another note, I really want people to wear clothes that fit them properly. If you’ve gained weight, go up a size, if you’re slim, stop letting the clothes hang on you like a potato sack. MEN and women are serious violators of this sha.

  12. Brittle Paper

    August 18, 2010 at 3:54 pm

    I am so loving the socially conscious leanings of the magazine. I doubt that the world is ready for the young Nigerian. Ready or not, here we sha come!

  13. Ehn!

    August 18, 2010 at 4:07 pm

    The quality of the pics is not the same, so I cant really appreciate the colors and all…seems like a nice event but am I the only one that think Omo T has some pretty dumb looking expressions?

  14. THE AMAKA

    August 18, 2010 at 4:22 pm

    Toni Payne….. SMH.
    Eku Edewor always looks cute. I remember someone wore those same shoes at another event.
    everyone else looks cute for the most part.

    • Blossom

      August 19, 2010 at 11:00 am

      Was Eku once on Britain’s Next Top Model? I think she was and her name was Georgina ‘George’ Edewor.

  15. Efe Tommy

    August 18, 2010 at 4:28 pm

    Eku and Oreka Godis look extra fabuloussssssssss……. Eku makes me think shes a good shopper and Oreka just gives me the frilllssssss…. Their smiles are electric.

  16. Raymond

    August 18, 2010 at 4:41 pm

    Adaure looks out of place with that thing on her head.
    Gideon,style has evolved gracefully,dont tell me you have an excuse for this fashion faux pas? no way!!! what were you thinking…
    Gbenro,its a launch and a magazine launch not an OWAMBE!!! When will Naija stars start dressing to suit events. wtf???
    Adora Oleh is so amazing and very chic with an urban touch in this floor length number… Lovin this girl….
    Toni Payne looks like those yoruba women selling ankara and cheap lace in alade market and tejuosho.
    Freestyle,there are quite a number of things to buy these days than this awful look you most probably call gangstar.
    I still stand my ground TILL SOMEONE BEATS HIM. M.I is the most fashionable rapper in Naija… Damnnnn….. Pink suits him so perfectly.
    Omotola missing this event is not a good start but she must be out of the country coz i know she will never be around and not attend.
    Nice job Dimeji and Kelechi. I still think the cover is too busy or was that the idea?

  17. Kay

    August 18, 2010 at 4:45 pm

    Looking forward to picking up the magazine. Launch looked great! Not sure what Adaure was going for but it didn’t work. Toni Payne’s outfit is completely unacceptable. Bridget Awosika’s make-up looks good 🙂 Love the chic.

    That is all 🙂

  18. Rick

    August 18, 2010 at 5:51 pm

    Good stuff, good stuff!

  19. aosgrl

    August 18, 2010 at 6:54 pm

    Love the articles on the cover but i hope the were well written. Can the intended audience for this mag afford it?

  20. moki

    August 18, 2010 at 8:17 pm

    Omotola looks fierce as always!

  21. bountiee

    August 18, 2010 at 8:26 pm

    Ooooo damn….Gideon honey, what are those hideous things on your feet??… dem ugly dieeee

  22. Kay

    August 18, 2010 at 8:30 pm

    @ aosgrl: It’s N500 🙂

  23. Judith

    August 18, 2010 at 8:35 pm

    When pple said 9ice was not in d same class as T.Payne i used to think wtf. They went on how she was a yankee bred girl n what not. There is nothing yankee bout this chic or even naija for that matter. she looks damn offfffffffffff every time I have seen her.
    For one who has a clothing line and i use that word loosely she always looks naff and dnt get me started on d make up and she also has a line.
    t.payne pls pls its not that hard, just try a bit. if u are a biz woman u are d best advert for ur biz, who d hell will buy ur make up when u look dreadful.

    p.s this is not a personal attack just wish she wuld step up her game.

    • Snowjob

      August 18, 2010 at 9:36 pm

      Awww come on!

    • Judith

      August 18, 2010 at 10:08 pm

      not being evil or anything its just so annoying everytime i see her she looks a hot mess. i am not saying b d star of d party but jst a bit of effort.

    • honeyb

      August 19, 2010 at 4:18 pm

      same thoughts here…..

  24. Snowjob

    August 18, 2010 at 9:36 pm

    Raymond you are a one bitchy woman or just one angry homosexual

    • fokasibe

      August 19, 2010 at 11:23 am

      Hear! Hear!!!

    • fglam==

      August 20, 2010 at 12:17 am

      thank u snowjob

  25. Ms. Jayee

    August 18, 2010 at 10:52 pm

    shuo!!! why dem no take my peeshore nauw?! i was there! Anyway i can tell you all authoritatively that the launch wasn’t much of a success! serious technical ish and i believe twas just a gathering of familiar faces, so if dem no know u..shift!
    Omotola’s absence was more than obvious. For Pete’s sake it’s her on the cover.
    Oreka and OC did a good job though.

  26. Nice Anon

    August 19, 2010 at 1:09 am

    Toni Payne why? Really why?

  27. Tinkerbell

    August 19, 2010 at 1:56 am

    Jeez! People in Nigeria don’t observe the heat. Like, really? Freestyle has a bubble vest on!!!!
    MI has a sweater and shirt on!!!
    COME ON!

  28. Gam

    August 19, 2010 at 2:38 am

    Total Miss! i can’t even read the text on the cover, plus Omotola’s pic is totally not what i want to see on the cover of a magazine i am gonna buy. It says absolutely nothing to me.
    Same ‘ol clique, Same ‘ol miss.

  29. TheMaestress

    August 19, 2010 at 5:06 am

    “Omotola is angry.” Who cares? :-/

  30. Geekgirl

    August 19, 2010 at 5:26 am

    Omotola’s face has been flogged so much it is becoming quite redundant.I am sure there are other celebs they could have used.The launch it self looks quite shambolic.

  31. Geekgirl

    August 19, 2010 at 5:27 am

    What is Seun Payne wearing o

  32. sadface

    August 19, 2010 at 10:30 am

    Shambolic? Geek girl did u lose ur boyfriend recently?

  33. chika

    August 19, 2010 at 10:33 am

    The event was quite well-paced. Classy. Not the usual Lagos crowd. I just wish the sound were better. Brilliant cover by the way!

  34. Enyeama' Girl!

    August 19, 2010 at 10:49 am

    Checked out deir site at last. I am suitably impressed. If the magazine is half as good as the site, then i think we have greatness on our hands. Well done.

  35. fokasibe

    August 19, 2010 at 11:35 am

    OMG at Tony Paynes GOWN!! W00t? I’m recoiling in horror!!! WHY?????
    Adaure: what.is.that.mess.on.your.head? You’d have looked so much better without it!
    Lawd!!!

  36. seriously?!

    August 19, 2010 at 12:08 pm

    oh lawd!!!wtf is toni payne wearing??SMH

  37. MissLC

    August 19, 2010 at 12:43 pm

    Chaiii but nigerians sha…we are all living online rite now…the audience besides jesse jags were all busy twiting or im-ing their mates that they were at a jagz gig instead of enjoying the actual show!..im guilty as well so i cant even shout

  38. Peperempe

    August 19, 2010 at 3:04 pm

    What is wrong with Toni Payne? This woman has to become a prayer point sooner or later. Ah ah ! what is it?

    The woman always looks as if se secret cult dey chase am!

  39. Kelechi

    August 19, 2010 at 5:37 pm

    Dimeji looks delicious, Oreka is hot!

  40. Misilicious

    August 19, 2010 at 8:56 pm

    @ toni, m disaponted..

  41. sholly babe

    August 19, 2010 at 10:03 pm

    The comments r funny as hell…LMAO

  42. gbeborun

    August 19, 2010 at 11:12 pm

    awww less Omotola,she’s fierceeeeeeeeeeeeeeeeeeee

  43. Akogun Alli

    August 20, 2010 at 12:10 am

    Y?! Oh Y??!

  44. a mon avis

    August 20, 2010 at 12:22 am

    If Toni Payne is truly a make up artist, then her constant drab look is no encouragement for future customers. She really needs to up her game abeg, even my lil sis can pull off a better look…..

  45. ORIGINAL GIRL!!!

    August 20, 2010 at 12:42 pm

    Looks like they are having a seminar. not many smiling faces and no dancing. dry dry dry

  46. tt

    August 20, 2010 at 6:10 pm

    Sum pple r bush sha. Well I wont really call it being bush per say, its just trying too hard to create ur own style, which is no problem. But wen it looks so hideous, what can I say!

  47. Rosserie

    August 20, 2010 at 6:16 pm

    Roger that A mon! And see her mates dressing it up!

  48. Tosin

    August 20, 2010 at 6:29 pm

    Props. Where to find the mag?

  49. Petite&Sweet

    August 20, 2010 at 9:14 pm

    Almost fell asleep at the event. Thank Gawd for MI & J Jagz they were the best thing there. Omotola’s no show was not a good look for the launch event. For either side.
    Can’t say I was impressed with most of the outfits but I couldn’t stop staring at the corset Lola was wearing, it was craaaaazy! Does anyone no where I can get my hands on one in Lagos? I luv luv luv her style, it’s always changing. Afro puff and knee length boots. Hot.
    Toolz looked so pweety. She’s a big girl who nos how to dress for her size and work with her curves.
    Awosika had on a nice dress. Think it was one of her own designs.
    Adora by far looks the classiest in the pics above.

    Thats about it. Everyone else was *Yawn*

    Thought the magazine was going 2 be out this week. Has anyone seen it being sold yet?

  50. Chocolata

    August 21, 2010 at 10:10 am

    I’m surprised Omotola wasnt at the event. She was all over Tweeting about it, and was even on their TV show the week before. Something musta been up

  51. Kenneth

    August 21, 2010 at 12:01 pm

    Tosin, please check out http://www.ynaija.com!

  52. Jasmine

    August 23, 2010 at 10:31 pm

    Magazine is on the stweeets ooo!
    i bought mine at Bookworm on Adeola Odeku inside sweet sixteen plaza though, then saw it at the galleria media store and i even heard its at the Hub in palms! I have read the Omotola interview thrice now! As in, deep! And i am hanging on to every other page! If i knew it was this good, i would have offered 30k over the girl that bought the auctioned one at the launch for 26k. Quite proud of these The Future Awards guys! Hope they can sustain it sha o! And why is it so cheap sef? 500 nairas only just laik dats? lol!

  53. chilli

    September 27, 2010 at 10:49 pm

    i haven’t seen in being sold yet o! believe me av checked the correct places. by the way, do u guys need writers? Got alot of free time on my hands; good news is you don’t have to pay me!

  54. Candie

    October 12, 2010 at 1:26 am

    oh no u didn’t, Toni Payne

  55. Blessyn Ajuma

    December 15, 2010 at 2:07 pm

    i like the idea of this magazine,youths really need a medium that teaches and encourages empowerment in naija.kudos

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