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Retail Therapy? Yup! MANGO Nigeria hosts fun ‘Shopping Night’ in Lagos

BellaNaija.com

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MANGO brought high street shopping fever to Lagos on Friday October 1 2010 with the Mango Shopping Night at the fashion brand’s Lagos store in the Palms Shopping Mall – Lekki.

From 8pm to 11pm MANGO customers enjoyed a wonderful evening with the good music, cocktails a showcase of the new collection irresistible discounts from 20% off all items in-store.

The party was put together by the Mango Nigeria team and Style House Files in collaboration with makeup brand – House of Tara, whose beauty corner invited all the guests to receive a beauty session and advice from expert make up artistes.

MANGO’s concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent the calling card for the brand and create a dynamic atmosphere in accordance with the personality of its customers. This concept is what Mango has brought to Nigeria. With two stores in Lagos and Abuja, Mango is proud to be the first full franchise of its kind in West Africa

Founded in 1984, MANGO is a prestigious international brand dedicated to the design, manufacturing and sale of women’s and men’s clothing. Currently, it has more than 2,000 stores in 101 countries.

The event was a step ahead from the usual laid back shopping nights in order to celebrate Nigeria’s 50th in style

BellaNaija.com – Mango’s official media partner was there to bring you a feel of the event.

Models rocking MANGO

Shopping & Schmoozing at the MANGO Shopping Night

Omoyemi Akerele

Eku Edewor

Ene Maya Lawani

Zara Okpara

Past & Present Beauty Queens

Kenneth Okolie

Zainabu Jallo & Yeancah

Timi Dakolo

Rita Biuwovwi & Ama


The MANGO Nigeria Team

Photo Credit: Zemaye Okediji
Additional Photo Credit: Ollyofs Digital via Rita Biuwovwi
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44 Comments

  1. Oluchi

    October 13, 2010 at 1:42 pm

    Interesting.

  2. Mrs.RagaBlueberrymuffin

    October 13, 2010 at 1:46 pm

    the girl in the blue one shoulder dress is really pretty!!Wow, is that Maureen from BBN?

  3. Teju

    October 13, 2010 at 1:58 pm

    Na wa oh…Nigerians like to show off. How many of these people actually dress like this to go shopping? Please lets be realistic you are only going shopping no need to wear your bottom box!

    • Bisi

      October 13, 2010 at 5:10 pm

      Whenever they do events like this in the states, this is how people dress. It is more than just shopping when cameras are around. Would you want someone putting pics of you on the internet in your most casual clothes?

  4. aosgrl

    October 13, 2010 at 2:03 pm

    This is probably racist and Xenophobic of me to say. I get really troubled when i see foreigners owning businesses that Nigerians will flock to and be biased towards because its owned by a non Nigerian. Probably something wrong with saying that but thats first emotion that hits me when i see that.

    • itk

      October 13, 2010 at 3:07 pm

      yep that is xenophobic. when i move back to naij i wuld rather shop at mango where i can get good prices than say JEWEL BY LISA who peddles her wares at ridic prices. dnt get me started on Deola sagoe who sells jeansfor how much.
      d average person can afford mango but not JBL, when they start selling stuff at reasonable prices then i will ptronise them, until then i will go to a foreign owned business.

    • Sade

      October 13, 2010 at 5:16 pm

      It is a sad truth but you are so right. There should be a mix of affordable to expensive. How can everything be expensive and these designers wonder why they are not making marks in the world as other designers. I can even understand Deola Sagoe. Jewels By Lisa just sews ankara and puts rhinestones on it and thinks she can charge a human being. She is not using swaroski crystals, simple rhinestones that probably cost her one kobo. Around the world most fashion houses have their cheap line and their expensive line. Or if they are charging so much at least the quality of material and sewing is different. My friend rocked a Jewels By Lisa dress, the sewing was not different from any other tailor. Anyway I don’t know what Nigerian is jumping up and down to wear Jewels By Lisa because like I said before it is just ankara. People that buy her stuff are people who have crazy amounts of money at their disposal but she isn’t their go to designer.

    • Bukky

      October 13, 2010 at 6:28 pm

      @ Sade, I agree with you a 100% regarding some of these Nigerian designers.
      In western countries, labor is expensive so it is somewhat understandable when items are marked up. But this is Naija and these Naija designers (esp those selling ankara pieces) should take into cognizance the environment they are operating in. Ankara and aso ebi have been a part of our culture since time immemorial meaning that we have always had to sew clothes thus, obiomas and tailors have always been at our disposal. We know how much these ankaras costs, we have seen this same ankara fabric in Eko & yaba market. These designers hire regular Baba Mukaila tailors, they are not hiring tailors from Italy or France o.So why they think they can have ridiculous price points is beyond me. About four years ago, I saw Zizi Cardows buying trimmings and appliques in Tejuosho market.In fact we were buying from the same stall then she will now come and sell one anakara dress for N80,000.
      I know these people have their target audience(which I do not fit in) but these folks are selling wayyyyyyyyy beyond the cost price and there is no justification for it.Commercial businesses just don’t price their goods at certain point for the heck of it, there has to be some price analysis and the total cost of production is the fundamental thing. You just don’t sell an item for N100,000 because you want to be a “high end” designer. You just don’t buy ankara for N1200, sew a four corner dress and then sell it for N100,000. There has to be a reason why you are high end, and this has to been seen through the quality of items you are selling .

      Despite the outrageaous price point, there are many Nigerians that can afford them and will patronize them,so in all everybody will bear their papa name.

    • DUDU

      October 13, 2010 at 9:22 pm

      Very true. Matter of fact Ituen Basi pays her tailors N35k a month and then sells a dress at N250,000. Wonder what her justification is. Most definitely not labour, that’s for sure.

    • mo

      October 19, 2010 at 8:30 pm

      nice one!

    • Lha

      October 16, 2010 at 9:26 am

      @ DUDU who told u ituen basi sells her clothes for 250,000. u pple just make up figures or carry unfounded rumours. u can get accessories in her store for less than 1,000 and clothes for less than 20k. the high end ones are not even more than 100k. pls confirm ur gist before u spread silly rumours!

  5. Sade

    October 13, 2010 at 2:25 pm

    the girl in gold pants, omg! is that 9ja beyonce 🙂

  6. Prism of an immigrant

    October 13, 2010 at 2:36 pm

    This is kool, another place for the wealthy to shop, I guess :/

    I hate seeing all those pagent contestants rocking their saches at events, it just looks so weird and absurd. I always feel like just cutting it off with a scissors…Hehhehee…

    http://lookingglassofanimmigrant.blogspot.com/

    • mariaah

      October 14, 2010 at 12:11 am

      I know its just down right tacky wearing it about SCHEWW.. I am very much ready to hold to other half while u cut.. Wetin sef..

  7. Gino

    October 13, 2010 at 2:37 pm

    Naija gast beutiful girls. i hope i find one very nice one to wife. they are cool.

    http://getnigeriajobs.blogspot.com/

  8. Demilade

    October 13, 2010 at 2:49 pm

    MAUREEN FROM BBN

    AHHHHHHHHHHH

    shes always been so prreeeddyyyy

    Eku btw wish kain shoe be dat a ahhh??? i still like u sha

  9. Kilonsparkles

    October 13, 2010 at 5:00 pm

    Abeg jo. I visited Mango last christmas and it’s just a more expensive Forever 21.
    I love how everything is now an event in naija sha, even shopping, that aunty with gold leggings and leopard print blouse, u can like to relax

    • beezy

      October 13, 2010 at 6:07 pm

      Lol @ “the aunty”……. she truly can “like to relax”……warrahell?!!

    • Zeze

      October 14, 2010 at 3:32 am

      LMAO…you can like to relax!!LOL!!LOL!

    • Artemis

      October 15, 2010 at 2:30 am

      Bobbb ????!!! *raised eyebrow*

  10. Fatima

    October 13, 2010 at 5:17 pm

    The girl in blue is gorgeous.

  11. yoriyori

    October 13, 2010 at 5:52 pm

    @ Teju, true some people were overdressed but in Naija anything is an event.Flea market sef, people go baff up to. I rem when silverbird cinema first came out people used to baff up to go watch movie, now i think people have chilled sa. In jand or Yankee if a regular Mango store is having a retail event i doubt people will get dressed, it would just be another walk through a store in the mall.These type of “events” are relatively new concepts in Naija so let them enjoy o and baff up.I am sure if i were in naija me sef go baffup..but i sure as heck wouldnt wear a one handed dress with 7 inch pumps sa!A cute shirt and jeans will do!
    Is Ms Lacaserra preggers?

  12. yoriyori

    October 13, 2010 at 5:53 pm

    i love Ms MBGN Universe’s hair!!love it, love it

  13. Bukky

    October 13, 2010 at 6:59 pm

    Lara (Unilag, Econs) is that you in the one handed blue dress?

  14. highontheessenceoflife

    October 13, 2010 at 7:55 pm

    with all the sun in nig, this eku babe no fit tan ni. Ha ghostly looks are scaring me. and those shoes r pretty nasty. Babe in the gold skinnies- very out there love it :). The girl in the blue dress- did someone vex u, give us a smile princess.

  15. B

    October 13, 2010 at 9:52 pm

    you guys should chill! Although i agree there’s no need to baff up to go shoppig, a lot of you would have made comments if people dressed down in flippies for example….

    I’m glad i didnt go cuz if i did dressed down, i woulda cried on seeing the photos…

    Also, on nigerian labels catering for middle – low earners, i read somewhere that Tiffany Amber is looking into this so theres still hope…

    and to be fair, mango prices are very comparable to their prices in the UK!!

  16. Honest

    October 13, 2010 at 10:23 pm

    CHOII SEE FINE PEOPLE

  17. Africhic

    October 13, 2010 at 11:02 pm

    I am not a mango fan, we plus sized people, have to stick with our own. I think they are somewhat overpriced, are we paying the yearly rent for the shop in one day……

  18. olalekan oyewole

    October 14, 2010 at 3:13 am

    Ilike looking people like my nigerians

  19. Zeze

    October 14, 2010 at 3:27 am

    Very [email protected] Buky .You took the words right out of my mouth.I am relatively comfortable and i can afford some of these outfits…but will I buy them?NO.Will not patronize stupidly priced Naija designers because as you said, there is no justification for it. Abi, did they use alligator skin as the thread?

  20. Zeze

    October 14, 2010 at 3:30 am

    @ Dudu, my Sister has bought couple Ituen Basi items it, i dont think her prizes are that high tho.She once bought an Ankara dress for N35,000.

  21. Ogo

    October 14, 2010 at 8:12 am

    Maureen Osuji… wetin u dey do there????lol.
    looking nice darling!!

  22. dubaisands

    October 14, 2010 at 9:39 am

    i second the “hmm interesting” comment.. don’t think i know of Mango having events like this abroad oo. It is afterall, a high street chain?? why cocktails and past and present beauty queens?? this is my frustration with Naija. Everything darn thing is a big deal!

    • Bevaida

      November 17, 2010 at 4:06 pm

      Its necessary they get people to do that. They are trying to introduce a new business and promote the store.

  23. WaleAdeniji

    October 14, 2010 at 9:52 am

    For those who have spoken about high price tags by our Nigerian designers, i want to lend my voice is condemning it. If 75% of Nigerians are said to live below poverty line and you guys are selling at that exhorbitant praices when there is no justification for it,how then will you stop kidnapping, robbery and other vices. Those less privileges too wants to wear something good now. Create ones that they could afford too and let those who can afford the expensive one buy them. Did i say anythig reasonable?

  24. Lacy tracy

    October 14, 2010 at 4:33 pm

    Yeah Wale … loads of typos but we get the point.

  25. katie

    October 15, 2010 at 11:58 am

    guess Zara will be the next

  26. Lha

    October 16, 2010 at 9:38 am

    lmao at lacy tracy’s comment…

  27. RJ

    October 16, 2010 at 6:27 pm

    I THINK ITS FUNNY HOW EVERYONE IS SAYING THEY WONT PATRONIZE NAIJA DESIGNERS BUT WOULD GO TO A PLACE LIKE “MANGO”. NIGERIAN DESIGNERS HAVE TO PRODUCE THEIR CLOTHING ON THEIR OWN; NO GOVERNMENT ASSISTANCE, NO ELECTRICITY AND LOADS OF CASH BURNT ON GAS TO POWER GENERATORS. ONCE ALL THESE ARE FACTORED IN, THEIR PRICES ARE EVEN MORE REASONABLE THAN “MANGOS”. YOU ARE SEATING HERE TYPING THINKING “MANGO’ ISNT CHEATING YOU BUT THEIR CLOTHING IS MADE FOR SAY 10/20CENTS ON THE DOLLAR(IN CHINA) AND THEY SELL IT TO YOU FOR $40/50….THEY GET TRIPLE OR 10 TIMES WHAT THEY PAY TO MAKE IT FROM YOU. THEY ARE CONSTANTLY MAKING A PROFIT FOR SUBSTANDARD CLOTHING. I MEAN LETS BE HONEST, HOW MANY OF YOU IN THE US ACTUALLY BUY CLOTHING FROM MANGO/FOREVER 21/ETC? ZERO! WHY? BECAUSE THEIR CLOTHING NEVER LAST, THEY LOOK CHEAP, FEEL CHEAP AND ARE CHEAP. BUT THEY BRING THE STORE TO NIGERIA AND NIGERIANS WOULD LEAVE THEIR PEOPLE & PATRONIZE THEM JUST BECAUSE ITS FROM YANKEE. OH BE REAL…

    • R-C

      October 17, 2010 at 5:47 am

      True…true RJ, you have a point.But at the end of the day it is what the people can afford at the moment that the people will buy. You can’t expect anyone to sit down and factor in all the expenses nigerian designers incure while making a few dresses before the person buys one. Made in China or not,if i have 30,000 naira and i am faced with the choice of buying 1 Ituen Basi dress or 3,4 items from Mango i sure as heck would go to Mango. As others have mentioned,there are people who can afford the 5-6 digit price tags but what about those who can’t? It sure beats the “bend-down -select” option.

  28. RJ

    October 18, 2010 at 7:06 pm

    I hear ya. but IF YOU CANT AFFORD IT, REMOVE YOUR EYE. They are not forcing you to buy it. The people that can afford those prices, BUY THOSE THINGS. Simple!

    • nuella

      October 23, 2010 at 10:12 am

      Best comment!

  29. hetty

    November 5, 2010 at 10:38 am

    Am not sure abt those things they call models,abeg make them no break o..Am really surprised to see Mango a.k.a MNG in 9ja. I think Nigerians will take it to the extreme cus they will double the price and we all knw dat only maybe only 20% can afford to shop there. I pray they dont close the store down cus of they aint making any profit due to people not been able to shop there…….All the best MNG….

  30. Bevaida

    November 17, 2010 at 3:55 pm

    I think it’s a great idea, mango opening a branch in Lagos. They should come over to Abuja as well cause a lot of nigerians travel far and wide to shop where they might as well bring the shopping experience right to their doorstep.

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