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Ruff ‘n’ Tumble introduces new brand “NaijaBoysZ” and opens new stores in Port Harcourt & Lagos



Ruff ‘n’ Tumble, Nigeria’s foremost children’s apparel designer and manufacturer has introduced a new brand, NaijaBoysZ to their growing portfolio. The new brand was revealed to journalists during a press conference at the company’s corporate headquarters recently. According to Adenike Ogunlesi MD, Ruff ‘n’ Tumble, ‘NaijaBoysZ’ caters to the unique fashion sense of today’s young adults, celebrating the colourful iconoclastic fashion sense of Nigeria’s emerging youth.

NaijaBoysZ is a hip urban clothing range for young boys from ages 8-16. It incorporates the use of classic fashion items such as Jeans wear, interpreted into the new age ‘slim fit’ and ‘super skinny’ cuts. The NaijaBoyZ brand also features ‘slim fit’ shirts, tops and accessories such as mufflers and hats for the trendsetting NaijaBoysZ look. The new brand is part of a special 2010 Christmas collection.

For the young female adults, from the age of 8 to 16 years, Ruff ’n’ Tumble has created the trendsetters collection. This collection is creative, fun and very detailed. It allows for the individual expression of personal style.

Ruff ‘n’ Tumble also announced the opening of two new outlets in Port Harcourt and Surulere, Lagos. The new Surulere outlet is located within the new Adeniran Ogunsanya Shopping Mall while the Port Harcourt store is strategically located within the Genesis Centre in Port Harcourt GRA.

This brings to five the total number of outlets nationwide. The aggressive outlet expansion drive is in line with Ruff ‘n’ Tumbles renewed commitment to ensuring customer convenience. Adesua Okhipo, Business Manager Ruff ‘n’ Tumble Surulere outlet said that the outlet has an array of trendy male and female children’s clothes catering for babies from ages 0-3, Junior between the ages of 3-7 and trendsetting young adults from ages 8-16. The outlet opens on November 20th 2010 and offers a special introductory discount on selected items to the first few customers.

Ruff ‘n’ Tumble is Nigeria’s foremost integrated manufacturer and retailer of children’s apparel with outlets carrying its own brands as well as other brands. Outlets are located in Ikoyi, Surulere, Ikeja, Port Harcourt and Abuja. Our prices are from =N=1,950. Discounts are available on selected items.

New Ruff ‘n’ Tumble Lines & Collections

Ruff ‘n’ Tumble 3 to 8 Boys

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Ruff ‘n’ Tumble 3 to 8 Girls

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Ruff ‘n’ Tumble Baby

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Ruff ‘n’ Tumble Toddler Girls and Boys

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Ruff ‘n’ Tumble Trendsetters

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Ruff ‘n’ Tumble Naija BoysZ

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  1. Ms. Jayee

    November 26, 2010 at 1:10 pm

    Heheheheee “Naija” now Aunty Dora’s gonna be really pissed!

    • Yets

      November 26, 2010 at 1:31 pm

      lmao…dats sooo true…..hehehehehehe…toooo funny

    • Temiloluwa Adebayo

      November 26, 2010 at 4:04 pm

      lol Ms Jayee, I know right! Bella Naija will have to become Bella Nigeria… Nah mate, Bella Naija all the way! Aunty Dora is just being unrealistic jor…

  2. WaleAdeniji

    November 26, 2010 at 1:42 pm

    I love them all. Wish every Nigerian parent will be able to afford them and buy frequently for their kids and wards. “Naija”, don’t mind Aunty Dora. That nick name is not our problem. I prefer to even use naija in an informal conversation than the real name (Nigeria).

  3. Olurohteemee

    November 26, 2010 at 1:54 pm

    As “Yankee” is to “America” so is “Naija” is to “Nigeria”. So let Aunty Dora relaunch another Nigeria Branding strategy as this one is not welcomed. I have been hearing the Naija word since i was a little kid!!!

  4. Olurohteemee

    November 26, 2010 at 2:03 pm

    As “Gap Kids” is to “America ” so is “RuffnTumble” is to “Nigeria”. You guys rock and the foremost in kids clothing in Naija.

  5. Mr Jayjay

    November 26, 2010 at 2:04 pm

    On the price issue, I went by their new shop in Surulere and they have T-shirts from =N=1,950 and dresses that are really price friendly. I travel a lot and nice things like this cost like $40 and my calculation that day told me the price was even better. On the Naija issue Dora is a clown, Nigeria is soldier go soldier come!!!!!! Her time to go will come soon.

    • Koko

      November 26, 2010 at 5:18 pm

      Please address of the shop needed o! Cos everything in this country is highly overpriced.

  6. Pepsy

    November 26, 2010 at 3:01 pm

    I really dont know why Madam Information Minister is so angry about Naija. As we all know ‘Yankee’ is for the USA she should be fighting to have it listed in the dictionary instead, at least bootylicious is listed.

  7. misspretty

    November 26, 2010 at 6:11 pm

    As jand is for London so is naija for nigeria….Dora shld get real

  8. misspretty

    November 26, 2010 at 6:13 pm

    Nice clothes o jare..i’ll check it out in PH

  9. Peperempe

    November 26, 2010 at 6:32 pm

    Dora needs to rebrand herself first!

  10. Benito

    November 27, 2010 at 10:51 am

    Please, hope u have stuff for young adults in their early forties o.Don’t make all dz beautiful stuffs for children alone now, because we are all children in God’s eyes o. Long live the spirit of 9ja. Omo 9ja ni mi o. Cheers.

  11. NNENNE

    November 28, 2010 at 12:15 am

    Naija all the way! The best is still yet to come.

  12. Ajibabi

    November 29, 2010 at 1:08 pm

    They are at 23b Isaac John street ikeja, Also At the new Adeniran Ogunsanya Shopping complex in surulere, At the Genesis event center in Port-Harcourt they are also at 91 Awolowo road ikoyi lagos and in vi too i think 230 Muri Okunola street victoria

  13. makioba

    November 29, 2010 at 3:22 pm

    aunty dora will soon hang herself bcos of d word “naija”….hahahahaha…she doesnt know dat d word “naija” is the new Nigeria this generations wants is building for ourselves and our future generations yet to come and not their old corrupt Nigeria.

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