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Arieta’s Picks: 5 Key Trends for Spring/Summer 2011



Stylist Arieta is renowned for her work with labels including Deola Sagoe and high street brand, River Island.
Arieta has chosen 5 key trends for you to explore when the Spring/Summer season arrives.
We bet many cannot wait to shed their winter gear and add pops of colour and fun back into their wardrobes. For those in more tropical regions, such as Nigeria you can explore these straight away! As with any trend, you do not have to rock from head to toe, just add an element to your look and we bet you’ll look fabulous.
Print on Print:

The major trend for Spring/Summer 2011 is definitely prints, with floral being the print at the forefront. As seen at Prada and Giles SS 11 Shows, From forest flowers to daisies to wild roses, a riot of blooms adorn everything this season with pretty ditsy patterns or bolder, graphic blooms to choose from.

Bold and Bright:

Spring/summer 2011 is the season of the “no holds barred” super-bright – though brights are nothing new, the way to wear it this season ( bright on bright) will make it seem like a breath of fresh air for your wardrobe.
Throw out the rule book and go there! Contrast your colours and wear with block blacks for statement effect.
As seen on the Major SS11 Catwalks like Marc Jacobs, Jill Sander, Gucci, andCharlotte Ronson. However, if you choose to wear this trend, ensure you make a vibrant splash!

Nautical Inspired:

Every year we see this trend and so for SS11, the recurring nautical trend is back with Prada and Celine both showcasing the trend in their catwalk shows. Get your casual look in ship-shape with patterned tops of vintage inspired florals or nautical stripes, paired with cotton trousers, leather shorts or denim. Complete the look with tan leather accessories, a patterned scarf and treasured trinkets.


This trend is carried over from AW10 to Spring 11. Nomad style means, first of all, freedom and a carefree spirit. Therefore, nomad fashion style is all about layers and patchwork, long sweaters, warm colors and cozy chunky knits.

For SS11, the layers are peeled off and the chunky knits are replaced by light weight knits, 70’s inspired high waisted trousers, long skirts, platforms, handbags with longer straps, feather accessories, exotic and different bold prints and hats.

Sports Luxx:

For SS11, Sports Luxx makes a return with a juxtapose of athletic structure with luxury fabrics. Drawstring and low slung trousers are moved away from cotton and polyester and set to silk and chiffons.

Daring sheer fabric was used at major fashion week shows like Hannah Marshall; denim and soft tailoring make the perfect fusion.


Photography: Nabeela Idris –
Model: Samira Hashi
Hair and Makeup: Franqui @BYOURSELVES4OURSELVES
Styling & Copy: ArietaWHO? –


  1. Miss J

    February 14, 2011 at 12:38 pm

    Bright bold colour blocking is the only trend i see myself in this summer. The others are not for me. Bring on the bright eye catching colours, i can’t wait.

  2. shukudi

    February 14, 2011 at 12:45 pm

    hayy..this thing is FEARRRIECE…

  3. Nene

    February 14, 2011 at 2:42 pm

    Horrible photography….geez

  4. Lady Jaye

    February 14, 2011 at 5:33 pm

    terrible makeup, terrible clothes, terrible everything. if this is the new set of trends, I will gladly pass! ugh!

  5. Nma

    February 15, 2011 at 12:06 am



    February 15, 2011 at 1:01 am

    that over-colorful stuff is OUT! wearing pink pants with yellow pumps and green or multi-colored earrings.
    nah, that trend was so 2008. (it came and went with that whole revival of the 80’s crap)
    not really feeling it, nonetheless.

  7. foolish talk

    February 15, 2011 at 2:16 pm

    loving the edge. i need to loose weight to have this look! Arieta how can you help an orobo like me!!! im serious. IS THIS THING WEEKLY?? Next week challenge please style for orobo. UK SIZE 18 PLIX! LOL

  8. RITA

    February 15, 2011 at 3:36 pm

    Expected more from Arieta!

  9. Q

    February 15, 2011 at 10:31 pm

    If any Mad Normadic person comes near me…expect to be slapped…wat rubbish!!!

  10. Blah

    February 16, 2011 at 1:35 am

    Forget the clothes the pictures are almost blinding me…wayyyyyyyyy too bright…eek!!

    • Karimah

      February 16, 2011 at 10:32 am

      as in…. my eyes still hurt…

  11. Flea

    February 16, 2011 at 6:57 pm

    LUV these fresh and funky outfits. I would be a very happy man if my woman stepped out with me in any of these outfits, the Nautical look with the turban and those Haute Clog boots is my fav.
    Arieta rocks….. nuff said

  12. Anon

    February 18, 2011 at 2:04 pm

    Nah man. Just, nah!!

  13. Bee

    February 25, 2011 at 1:55 pm

    WOW! why do people love to hate on others so much? If its not the models its the make up or the pose of the lightening or photography. OMG!! such hateration is baffling. Practise what you mother said- if you don’t have something good to say the DON’T say it at all. But if you have to, make it a little less gauche. Peaple Please!!!

  14. Bee

    February 25, 2011 at 2:08 pm

    sorry about the poor spelling…I got caught up!!! lol!!

  15. SMH!!!

    March 3, 2011 at 7:08 pm

    lmaoooooo why are nigerians so bland???!!!!! Is it because the models arent wearing the shiniest lip gloss with foundations five shades lighter than them??? or because theyre not wearing lipstick with black lipliner??!! please recognise something different! look out of the box! It is possible for trends to come and go, and even if you saw a SIMILAR trend in 2008, it is not the SAME TREND!!! OPEN YOUR MIND!!! SMH

  16. Adile

    March 19, 2011 at 11:48 am

    I adore the nautical trend. Just bought a fabulous Paul’s Boutique nautical bag at

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