Nneka is the first-ever brand ambassador for the company. Starcomms has stated that the brand endorsement is not a re-branding
of Starcomms but an affirmation of what Starcomms is really all about.
The theme of the new Starcomms campaign is “Hear for
You”. According to a statement from Scarcomms – “…the campaign tagline emphasizes that Starcomms is truly a listener of its users and
2011 has started off promising for Nneka, she was recently honoured as a “Young Person of the Year” finalist at the 2011 Future Awards which took place on the 30th of January 2011. Starcomms described Nneka as one of the most talented Nigerian singers and also described her as an artist that aptly represents a listening ear which is true to the new Starcomms tag line.
Nneka’s accomplishments in 2010 ranged from television performances on the David Letterman Show, to Performances at the Lilith Tour, to touring with Nas and Damian Marley to performing all over Europe and Africa. She was also nominated Best Female at the MAMA Awards 2010.
In a statement via released via her PR representatives, Nneka shared that the motivation behind her signing on with Stacomms is to use the Starcomms platform as a vehicle for the better good of Nigeria including her foundation (ROPE) which seeks to tap into creative qualities of disadvantaged children in Nigeria/Niger Delta Region.