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Rebrand Me!



Did you guys catch Nollywood actress, Ini Edo on the cover of “Wow!” recently? Men, I actually did a double-take because at first glance I thought it was Nicky Minaj! All I could say was “Wow!!” Could this be the same lady I happened to see in the movie, Reloaded? Na wa o! She definitely had undergone some transformation (cue sounds of Optimus Prime changing to an 18-wheeler).

Now, it may seem like some sort of irony but I’m not really big on Naija movies or magazines; all I ask whenever I see a colleague reading one is, “Hey, did they write about me in this edition?” Then I proceed to quickly flip through the pages, looking at pictures and skimming through articles. Needless to say, I skimmed through Ini Edo’s interview and was a lot more impressed. This raises an issue that has always been a difficult one for me, the ability to reinvent oneself. I’m sure you know what I’m talking about: you get bored or tired of who you are and would like to add a little more depth or breadth to your persona. Allow me to use myself as an example.

All my life, I have been seen as an efiko, a nerd, a bookworm. I did not really mind the tag but it became a problem when people would very quickly profile me and put me in a box, without getting to know me properly. Also, I had issues of sustaining the level of success I had become associated with. So I deliberately chose not to study medicine or pharmacy or any of the other “bookish” courses and opted for something a lot more “flexible” (God knows that there is no easy course to study!). In the university, I tried to do things that a nerd would not do, I chased women; went to raves and parties; took up karate; drank beer; hung out at all sorts of places etc. But as they say a leopard cannot change its spots. The fear of failure propelled me to study hard to come out with a good degree, and so the tag remained. Today, the one thing that really gets at me is when I bump into people I have not seen in ages, like old classmates, and the first thing they say is, “Guy, you haven’t changed much, you still look the same!” Worst of all, an ex who was away in the US for years came home the other Christmas and said the exact same thing!! Ouch!  So I have dropped my glasses and now wear contacts, and I also try to dress a lot more informally than I used to. I have also tried putting on some weight, but no luck there. I have tried for a beer belly but it appears that all the Star in the world will not have any effect. So I intend to hit the gym to add some bulk to this slight frame of mine (I have been intending since January as part of my new year resolutions!) Anyhow, the good thing about all this is that I look younger than I am, so there!

Do not get me wrong, it is not just about the way one looks physically. One girl actually did a full 180-degree turn around: in secondary school she had been known as a “spiro” but as soon as she got into the university, she dropped her “spiro” traits, began to use her Ibo name and opted for a less spiritual lifestyle, abandoned her old friends and made new ones. OK, you might think that is extreme, but the truth is we all do some reinventing or at least yearn to reinvent ourselves. I know people who have successfully reinvented themselves from the NFAs (No Future Ambition-for those that are not aware of this acronym) that they were in school to highly cerebral and successful people. Even so called runs girls turn out to be great wives and mothers, even seemingly doing better than the “good girls”. I can not say I know exactly what causes this reinvention or transformation but guess it comes with age, maturity, a sense of responsibility, and a desire for change. I usually am very pleasantly surprised when I see that some reinvention has taken place. It speaks of strength of will and character.

What am I saying? Even at the corporate level, be it a product manufacturer or service provider, this transformation would be called re-branding! So there, even products get repackaged sometimes, with a new, exciting and attractive cover or the addition of some new feature or element… “Ini Edo now comes in a new and attractive pack; and now has Vitamin C.” Don’t mind me! But seriously I do not  exactly how the Nollywood star did it, but I must say that I like what I see.

So people, do something new, be bold and daring; get a new look; change your wardrobe; dye your hair; learn a new skill and develop yourself. Learn a new language! ¿Porque. I dunno! Because its sounds sexy? In summary a little reinvention, never hurt anyone. You don’t believe me? Just ask Ini.


  1. changing faces

    February 23, 2011 at 10:52 am

    a little rebranding never hurts… nice one

  2. Ready

    February 23, 2011 at 10:59 am

    I noticed the few hours absence of this website…hated those hours.

  3. Eunice

    February 23, 2011 at 11:02 am

    She looks like Nene of The Real Housewives of Atlanta

    • La

      February 23, 2011 at 3:32 pm

      That is actually Nene. The writer didn’t put the picture of Ini that she’s referring to. It’s confusing

    • coco

      February 23, 2011 at 5:52 pm

      yep,that is nene,,,the writer is male,by the way

  4. adenike

    February 23, 2011 at 11:29 am

    I like the writer’s sense of humor. All in all,nice article,a touch of re-invention never hurts for real…

  5. faith

    February 23, 2011 at 12:16 pm

    Pesonally i think naija girls rebrand evry 2wks or monthly. it seen in d way they change thier looks by changing their hair style often unlike d foriegn women dat can carry a particular look for yrs…dont think dis dis articule is for our naija women…cos we r always rebrandin…smiless

    • omogekofo

      February 23, 2011 at 3:17 pm

      Thumbs Up.
      My look last week is totally different from this week.
      In-fact, I have lost weight as against last week. lol

  6. Jack

    February 23, 2011 at 12:56 pm



    February 23, 2011 at 1:39 pm

    what is Nene doing up there?

  8. elleven

    February 23, 2011 at 2:31 pm

    Re branding things!!

    • omogekofo

      February 23, 2011 at 3:18 pm


    • nasha

      February 23, 2011 at 10:47 pm

      lmao,, u jus gave amaka her own cake today,, @amaka dis is d “”not really”” version u always post after d ::i am 1st commentators::loool,, nice write up, jus wat i needed!!! av been dietin for 3 months nw n all i can loose is 4 kgs,,,shame on me!!

  9. Mariaah

    February 23, 2011 at 3:15 pm

    My own rebranding: I am going to chop off the remaining relaxed hair on my head, highlight it and wear it as a curly fro!! God knows I want to learn French or and Spanish..

    Ohh and if I have money, I ll do my teeth!ha!.. 🙂

  10. BC

    February 23, 2011 at 3:28 pm

    UUUUUU…You are reading my mind….I just thought of doing my own reinvention last night…..Now you’ve pushed me more in that direction. Stagnation is not cool! Nice one.

  11. ChiBaby

    February 23, 2011 at 3:41 pm

    My own rebranding learn yoruba from watching Naija movies. Na how I learned to speak pidgin.

  12. ngozi

    February 23, 2011 at 3:42 pm

    one word- AWESOME!!!

  13. berry splashes

    February 23, 2011 at 3:48 pm

    yeah,am rebranding right now,trying to drop my extreme snobbish ways,I’ve had them since secondary school,now am about to graduate from college and I think its time to REBRAND,it’s quite hard,I even do it without knowing,but I strongly believe I can be a different me from what everyone has known these past yrs…
    guys pray for me 🙁

  14. Miss A.T.L.

    February 23, 2011 at 3:50 pm

    What’s a “spiro?”

    • Mariaah

      February 23, 2011 at 8:17 pm

      Spiritual I fink, like S.U (Scripture Union).. That’s what people call students who are more spiritual in uni or school generally..

  15. Jade

    February 23, 2011 at 6:04 pm

    ofc i know all about reinventing oneself, i was the tom boy all the way up to the university, and by the second year a girl was born. The issues are usually loosing one self during the reinventing, or changing for some other reason rather than for you. I think we all should acknowledge the reasons for the change and then make sure that it really is for you and you alone so that in the end when we face ourselves in the mirror we can honestly say, Damn u clean up nice sha!!!!

  16. Jade

    February 23, 2011 at 6:04 pm


  17. Myne Whitman

    February 23, 2011 at 7:22 pm

    Well written as usual and so true. As me why I use a pen name? LOL…

  18. Tina Ike

    February 23, 2011 at 7:37 pm

    ReBranding is the spice of life i have come to embrace this wonderful tool personally. I have used the process many years from education to career to living. Usually when done right, you are not loosing yourself but reinventing to solve a need, recreate a path, chase a dream. I believe in business: branding properly will get you that right account or target market. So yes the writer is very much on point with this, i like his sense of humor! My own rebranding: IT and Accounting degrees, public relations consultant, and in 2011 rebranding continues but still maintain my same theme of acheiving ones purpose in life, i call it the ultimate goal !

  19. TrueCelebHater

    February 23, 2011 at 8:53 pm

    Are my eyes playing tricks on me?Dats Nene of RHWOA ryt,nt Ini Edo?Luv d article.I did a lil re branding of my own too.I added a lil meat on my bony frame n God knows i ve neva looked better.My head used 2 b vry big 4 my body.I ws clld bubble head.Suckers.They r all eating their wrds nw.

  20. dazzle

    February 23, 2011 at 9:41 pm

    I keep trying to rebrand and I don’t have the guts to. I need help 🙁

    • Mary007

      February 24, 2011 at 1:40 am

      If you keep trying and you havent achieved it yet there is a reason, maybe you are anxious about what others will say, if thats it take a leap and dont look at anyone’s face or care for what they have to say

  21. Mary007

    February 24, 2011 at 1:36 am

    Love this article rebranding is a way of life if you want serious stepping up in life you need t rebrand

  22. shade

    February 24, 2011 at 5:54 am

    Very true.

  23. t-girl

    February 24, 2011 at 7:50 am

    love the article……..i’m in need of a little ‘re-inventing’ if you ask me, i think i’d do a 360 like ini

  24. Ronnie's Jeans

    February 24, 2011 at 9:42 am

    Re branding every once in a while always works. I’m very restless by nature so when I get to that rut point, i just sit down and think of ways to reinvent myself and it has a confidence boost effect that’s great..!

  25. iphie

    February 28, 2011 at 11:45 pm

    Love the article but dont see nethin rebranded in Ini Edo….

  26. Nutella

    April 7, 2011 at 2:02 pm

    I am currently rebranding..just joined a gym for the first time in my life. I’ve gone from 78kg to 71kg and i’m not stopping till i reach my 65kg with ripped abs weight goal. My finances are also being rebranded..for the very first time in my life, my account has hit 7 figures cos i started saving (that word was never in my dictionary). Things are looking up and there’s no telling what one can achieve with a little rebranding, Thanks T’J.


      April 7, 2011 at 2:07 pm

      Awesome! This is really inspiring! We encourage you to maintain your “rebranding” regiment and keep us updated with your progress.
      BN Team

  27. Nutella

    April 10, 2011 at 10:33 am

    Will do, BN, & i will keep you guys posted. xxx

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