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BN Exclusive: Munachi as the new Face of LUX Soap – A Sneak Peek of the TV & Print Ads



Rapper/ ex-beauty queen Munachi Abii has been chosen as the new face of LUX Soap. Munachi who is managed by the RMG Company, will be appearing in TV and Print Ads for Lux’s Moisturising Soap range. The ads have been shot and will debut on TV screens and billboards in several African countries in a few weeks.
As always, BN brings you the exclusive scoop, check out screen shots from the TV commercial and a peek at the print ad.

Here is a description of the TVC courtesy South African Media & Advertising website, Totally MAd;

The TVC is set in a luxury penthouse suite overlooking a city at night. The Nigerian celebrity, after bathing with Lux moisturising soap, blindfolds her partner and the two play a game of blind man’s bluff. Every time the man finds her and runs his hands over her smooth skin she slips away from him. When he finally thinks he has her, it turns out he has found the maid whose skin is not as soft and smooth.

At the end though the couple embrace as he enjoys caressing her soft skin.

Munachi has joined an extraordinary league of women who have represented LUX over the decades. Actresses including Elizabeth Taylor, Marilyn Monroe, Brigitte Bardot and more recently Sarah Jessica Parker, Catherine Zeta Jones, Genevieve Nnaji and Jennifer Lopez have endorsed the brand.

In Asia, where Lux is one of the continent’s leading beauty brand names, a selection of stunning Bollywood actresses have endorsed Lux products, with Aishwarya Rai one of the best-known brand ambassadors.

Check on it.


  1. Jayla

    May 12, 2011 at 4:35 pm


  2. Anna

    May 12, 2011 at 4:37 pm

    FIRST!!! First time commenting ever, and I’m the first…yaaaay whoowhooo 🙂

    • anna2

      May 12, 2011 at 4:39 pm

      Aww…sowee to brust your bubble….NOT QUITE!!

    • anna2

      May 12, 2011 at 4:40 pm

      burst lol…

    • Anna

      May 12, 2011 at 4:43 pm

      Eya I really thought I was first. I’ll “NOT QUITE” myself before The Amaka does…*BB crying*

    • fokasibe

      May 12, 2011 at 4:51 pm

      standing in for the Amaka: NOT QUITE!!

    • Purpleicious Babe

      May 14, 2011 at 11:25 pm



      May 13, 2011 at 9:04 am

      all this studying no be good o!! im always late on everything -_-
      NOT QUITE!

    • 1st Anon

      May 13, 2011 at 9:52 pm

      Try again….e fit be u oooooooooooooooooooooooooooooooooooooooooooooh!

  3. bluebubbles

    May 12, 2011 at 4:37 pm

    Thot i would be first,Sad Face.Sure I’ll try again later.

  4. nicky minaj

    May 12, 2011 at 4:38 pm

    i dont know if its the pictures but i used to think shes prettier than this

  5. jenny d genius

    May 12, 2011 at 4:39 pm

    omg!!!this is so awesome i am so happy for her

  6. Robin Hood

    May 12, 2011 at 4:39 pm

    The girl Muna is not so hot but just your every day girl next door. With all the craze for weave ons and false hair, there surely must be chics with real hair

    • Sugar

      May 12, 2011 at 5:31 pm

      Dis everyday girl has the body of a goddess incase u didn’t happen to notice. She is def beautiful.

    • Sua

      May 12, 2011 at 7:22 pm


    • Miola

      May 12, 2011 at 8:34 pm

      get out of here biko….. define the not so everyday girl?

    • will

      May 13, 2011 at 3:40 am

      Dude r u legally blind or just poor judgement, the woman is a danm hot and sexy chick, she is my dream wife. Congrats Muna, u r my wife to be. I have a crush on u babe…..mwah

    • Muna-Marry-Me

      May 13, 2011 at 3:56 pm

      @Robin Hood. Ur name should be Robbing Hood. Anumanu !(animal in Ibo)

  7. ejogene

    May 12, 2011 at 4:40 pm

    She very beautiful

  8. obi-talk

    May 12, 2011 at 4:41 pm

    I don’t understand the ‘maid’ part of this advert’s description. I hope it’s not what I think it is.

    that said…
    Muna is a confirmed Nigerian celebrity … well done to her pr team/agency.

  9. fokasibe

    May 12, 2011 at 4:52 pm

    LUX? Really? I use it for washing o….LOL!!!

    • haha

      May 12, 2011 at 5:10 pm


    • This gurl

      May 12, 2011 at 7:46 pm

      loooool!!! exactly wat my mum uses it for lmao!!

    • pearla

      May 12, 2011 at 11:53 pm

      lmaoooo nija people and their bad

  10. New bride

    May 12, 2011 at 5:00 pm

    after all these years, thes lux women still have to bath in the tub like this! And we all know most naija women use bucket and bowl in their bathrooms *eyes rolling*

    • The real miss pinky..

      May 12, 2011 at 5:14 pm

      LMOA… U are too real…

    • Dee

      May 13, 2011 at 8:32 am

      Ur so funny… Lwkmd

    • Miss Face

      May 14, 2011 at 12:51 pm

      How did u think of that? LOL!

  11. TAMA

    May 12, 2011 at 5:00 pm

    is it just me ? i think she doesnt look comfortabe rubbing the soap on her skin, the smile looks fake

  12. Naj

    May 12, 2011 at 5:23 pm

    Yum Yum….S’all I can say… PHC Representing!!! (not power holding company oh)

  13. cathy

    May 12, 2011 at 5:30 pm


  14. 2011-bride

    May 12, 2011 at 5:35 pm

    she’s a beauty…

  15. deiz

    May 12, 2011 at 5:37 pm

    is it possible to make bubble bath out of lux soap!? she’s probably uncomfortable cos she doesn’t use it on a good day.more so someone just admitted using it to wash!

  16. Sugar

    May 12, 2011 at 5:45 pm

    She is stunning. D dress is hideous, though. Plus, she’s gained weight. Not saying it’s a bad thing.

  17. Miss ATL

    May 12, 2011 at 7:38 pm

    She’s pretty. Nice job.

  18. dlapikin

    May 12, 2011 at 8:26 pm

    I would have liked a more natural look… it’s a miss

  19. tatafo!

    May 12, 2011 at 9:01 pm

    Nne…rock on!

  20. primrose

    May 12, 2011 at 9:12 pm

    best best lux face from niaja so far for me,big ups girlie

  21. gino

    May 12, 2011 at 9:22 pm

    do people actually use this soap *coughs(washing soap)* to bath *eyesrolling*

  22. roberta zadelski

    May 12, 2011 at 9:29 pm

    Lux in Nigeria is a dying brand! I don’t see the big deal in being their brand model.

  23. diva

    May 12, 2011 at 9:38 pm

    munachi, beautiful girl. she’s blessed!

  24. Ikenna

    May 12, 2011 at 10:11 pm

    Munachi is a 5-STAR chick!

  25. jadesola

    May 12, 2011 at 10:26 pm

    She is so pretty!!

  26. Toyosi

    May 12, 2011 at 10:29 pm

    It definitely beats genevive’s advert,didn’t see ibidun’s but lux is a l soap na?real babes don’t use it na? Abegi…omotola should only advertise dove e.t.c oh…buh *rolling eyes*

  27. Toyosi

    May 12, 2011 at 10:30 pm

    Meant lux is a local soap…

  28. Pingback: Former Beauty Queen/Rapper Muna lathers up for LUX |

  29. Afronubia

    May 12, 2011 at 11:31 pm

    We all know her “glowing skin” aint lux.

  30. Sasha

    May 13, 2011 at 12:56 am

    Hey Im not hating but when will they actually have a real dark skinned girl as the face of lux, or any other beauty soap becos frankly speaking majority of Nigerians are dark skinned

  31. Nma

    May 13, 2011 at 1:18 am

    Beautiful chic with brains too! I watched her interview with Funmi Iyanda on youtube and developed a new found respect for her.

  32. Mary007

    May 13, 2011 at 1:33 am

    I only wish she really used LUX in real life then the product will sell, LUX is used only in Boarding house and mothers to wash their cloths so it does not fade

  33. Bukky

    May 13, 2011 at 3:47 am

    Patty Boulaye!

  34. Bukky

    May 13, 2011 at 3:49 am

    “When he finally thinks he has her, it turns out he has found the maid whose skin is not as soft and smooth.”?????????????????????????????????????????????????????

  35. uju

    May 13, 2011 at 7:46 am

    not quite … but its okay though.
    would av preferred amaka igwe-yobo ..right


    May 13, 2011 at 9:12 am

    Sasha brought up an interesting point that i was just about to address…. thanks 😉
    it seems for most of the soap endorsements, they always use really yellow/light skinned people to model their stuff. I started noticing this trend when i first went to naija in 2005. all my uncles, and pretty much every guy, always had the calander for delta soap girls, and a couple of others that don’t come to mind right now. but anyway, most of the girls were light brown to high yellow, and i always thought, where is the other side of the spectrum? why are they hardly represented? based on my reasoning, I’ve come to the conclusion that they hardly, if ever, use dark skinned girls because the buyers (most likely women) will not want to buy it in the belief that if they use it, it will make them dark/darker, but if they see all the yellow girls, it will make them think that using that certain soap will make them light skinned too. (you know the average mentality, and what not)
    I LOVE MUNA, SHE IS MY GIRL! but i wanna see the other side for a change….food for thought.

    • wagba

      May 14, 2011 at 3:48 am

      genny nnaji was the face of lux before muna. and genny is dark. shekena!


      May 14, 2011 at 8:04 am

      its not just genny. genny is the only exception because she is a well-known face. 90% of the time, soap brands use faces of people we don’t even know and 9.9/10 she is probably yellow or really close to it. im sure you’ve noticed this trend, because i did within the few months that i was there. with an exception to genny, how many REGULAR chicks do you see like that? i hardly saw any, truth be told.
      i hate when people try to use people like genny to give a reason to sweep everything under the rug. the same way the beyonce issue was forcefully being swept under the rug, the use of white models, white video models, etc. when will we as black people just nib it in the bud and call a spade a spade.

    • Purpleicious Babe

      May 14, 2011 at 11:43 pm

      I agree with ur point.. it is all about marketing. The point of using light skin women/men to model is that we can easily see their skin, face and the light complexions brings attention to them. With light skin we can assess how smooth their skin looks or wrinkly it is etc..

      Besides, traditionally, there is a trend that light skin women are perceived more beautiful than women with dark skin… Thus, using light skin women/men is to appeal to the psychological mindset of consumers… But yes, dark skins are not represented well in society enough, done my research and people in general find the lighter skin to be more clean, appealing and sexy. it is a mindset rooted in society…

      However, if LUX wants to campaign for real beauty and achieve a larger customer base and market share, it can aim to use everyday women ranging from different backgrounds and occupation to appeal to different segments in the market…

      We all know marketing is biased… I study it and it is what I know…. :)… making consumers buy what they dont really need… lol…

  37. Tyna

    May 13, 2011 at 9:20 am

    she luk fabulous than genny whn she did her”s ……………

  38. makioba

    May 13, 2011 at 10:12 am

    i really like her but am not really feeling her in dis ad…dont think i like d hair and d dress…..seen way better pix on her and i think a natural beauty stands out more….

  39. Ifeoma-adiagwuagwu

    May 13, 2011 at 10:33 am

    ‘Onye ube lulu, la chaa’. Munachiso, notin’ do you. Keep it going .. don’t stop, girl 🙂

  40. akudo

    May 13, 2011 at 11:08 am

    go muna!!!

  41. kiani

    May 13, 2011 at 2:29 pm

    the dress is definately not werking for me,looks tacky

  42. Olaray

    May 13, 2011 at 2:36 pm

    Light skin girls rule, if you are proud of your skin say so! i don’t see any where in the advert that it says its only for light skin people. People and their negativity! Munachi Rocks!! beautiful girl inside out.


      May 14, 2011 at 4:17 am

      you are clearly not reading it correctly. its very obvious you are referring to my post or sasha’s. anywho….im also light skinned, so dont get the assumption that im hating on her or anything, but i just thought mentioning my complextion was sort of irrelevant.
      but you cant deny that you’ve noticed the trend where soap brands use usually one type of girl to feature for their ads, if they’re not big name faces like genevieve.

  43. Doosh

    May 13, 2011 at 3:06 pm

    But we all know that it is NOT Lux that she takes a bath with daily to make her skin this way….

  44. Jemma Bond

    May 13, 2011 at 3:37 pm

    You forgot to mention Patti Boulaye! Nevertheless, congratulations, Muna! A rapper as the new face of Lux? That should be something!

  45. EKENE

    May 13, 2011 at 4:20 pm

    Patti Boulye and Genny are of black hue, forget they yellow thing

  46. mamav

    May 13, 2011 at 6:49 pm

    She is hot

  47. ij

    May 13, 2011 at 9:22 pm

    asa nwa!!!!, she is so gorgeous

  48. Sasha

    May 14, 2011 at 1:09 am

    @ The Amaka, my point exactly most Nigerians have been brain washed to think being lighter is better however if they travelled to the western world they would see the flip side of the coin as westerns are trying to get darker , the only reason why the westerners give blacks the notion that being light is better is because they feel inferior and thus have a superiority complex, it about time africans or darkskinned people embraced their true colour


      May 14, 2011 at 8:00 am

      AMEN! im all for black power and embracing my blackness (and i dont mean skin color, i mean just being AFRICAN!)

  49. Stunning

    May 14, 2011 at 4:05 pm

    This girl is not as pretty as people think jo and her face and poses is somehow not connecting with what she’s supposed to portray.(bad actress obviously). All in all, congrats to her cos i imagine it must be a big deal to get such a contract.
    FYI – Ibidun Ajayi Ighodalo is still the best ( hands down)

  50. sasha

    May 14, 2011 at 6:42 pm

    Being African 🙂 of cos whether light or brown and I think you are the only one so far that gets me

  51. wunmi

    May 16, 2011 at 12:07 pm

    i just love Muna, she is really pretty.

  52. chikala

    July 10, 2011 at 10:41 am

    All dats matters is her cheque! Weda na washing or not!‎​​​ℓ☺ℓ!

  53. Olamide lolowo

    July 21, 2011 at 2:10 am

    Shes ok

  54. glory

    July 29, 2011 at 10:41 pm

    Pls stop beefing!! U re nt even as half beautiful as she is. Na wa for Nigerians- must u always find faults. Pls get over urselves tcheeeeeewe

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