During a recent chat with ARISE Magazine, designer Tsemaye Binitie shared how he prepped for this collection, “I went on a whirlwind trip this year taking in the sights and sounds of five cities in seven weeks, so for me, this collection embraces freedom. Pieces can be layered in ways that are reminiscent of surfer style and dresses and separates come in light, airy silks, linens, cotton and neoprene”
The promising young design talent leaves a positive mark wherever he ventures and the ARISE Made in Africa – Spring 2012 show was no exception. As the show kicked off, you got a feel of the Tsemaye Binitie woman, from the models’ poker straight hair to the first set of pieces presented in stark white, these garments are for a modern woman, in control of her destiny but not afraid to have fun with fashion. Colours ranged from black, white, rose pink, grey, muted gold to a pop of colour from a bright pink and red cutout dress.
As the show ended, Tsemaye along with his sister and muse, Temikawo arrived on stage to take their bow, Beyonce’s “Who Run the World (Girls)” began playing while Tsemaye stayed in the background and let Temikawo enjoy the applause. This was a great representation of his collection, the clothes are there to enhance what’s already there, it’s all about the woman!