Banky W seems to be raking in the big bucks with past endorsements from Etisalat and a current contract with Samsung Mobile. Now, Mr. Capable has been chosen as the face of a new campaign by Coca-Cola Nigeria.
The “Open & Win Promo” will give Coca-Cola consumers the opportunity to win N1,000,000 a day for 70 days. Speaking on why Banky W was chosen to front this campaign, Toyin Nnodi, Brand Manager, Coca-Cola Nigeria Limited, shared that “Banky W’s music has put so much happiness into the hearts and home of Nigerians. His positive energy and cool attitude are attributes that the Coca-Cola brand readily identifies with. We are happy to have him assist us in putting big smiles on our consumers’ faces.“
Interested in winning? Here’s how to do it.
- Buy a 35cl or 50cl bottle of Coca-Cola, Fanta, or Sprite or a 29cl bottle of Schweppes
- Look under the special white crown to see a number
- This number is unique to individual corks as no two crown corks have the same number
- The number should be sent via a text message to a special short code: 33665 to qualify for the daily raffle draw
- Winners will be notified via SMS
- Consumers can enter as many times as they wished as long as they enter a new code each time.
- The SMS costs N10 and is open to subscribers of MTN, Glo, Airtel, Etisalat and Visafone.
- Winners of the daily airtime will have their phones virtually topped–up by their network providers
- Winners of the daily 1 million Naira cash prize will get a phone call from Coca-Cola Nigeria and will need to show their winning SMS and bottle crowns to claim their prizes. They will be presented with their cheques at the Nigeria Bottling Company office closest to them
Info Source: Coca-Cola Nigeria | Marketing World Mag