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Lanre DaSilva Ajayi Unveils her Label’s Capsule Collection for the 2012 Pitti Immagine W Trade Show in Florence, Italy – The Lookbook



Just last month, Nigerian fashion designer Lanre DaSilva Ajayi with self named label, made headlines alongside other African designers by taking part in Vogue Italia and’s “Discovered in Africa by Vogue Italia exclusively on” project which saw her label debut its pieces on leading retail site Yoox.

Taking yet another step in showcasing Nigerian fashion at the international scene, Lanre DaSilva Ajayi is currently in Florence, Italy to unveil her label’s capsule collection at the 2012 Pitti Immagine W Trade Show which kicked off yesterday and will run till Friday 22nd June 2012. This year, Pitti Immagine W included Nigeria as a guest nation in collaboration with Lagos Fashion Week. According to Pitti Immagine W, LDA and other Nigerian fashion designers were included on its list to stimulate exchange and further mutual knowledge and understanding with fashion talents from emerging nations that have come forward in recent seasons with some of the most interesting concepts in fashion research.

The power fashion designer displays some of her most creative work yet for the trade show. The capsule collection consists of her well known Victorian and Edwardian era influenced pieces with a modern twist. Be it a party frock, a floor or knee length gown or a structured corporate outfit, this collection has got it all. Check it out below.

View the Collection

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  1. annie

    June 20, 2012 at 6:22 pm

    LDS and her signature materials.She really does knw how to work with ankaras.

    • Ginika

      June 21, 2012 at 3:31 pm

      I love LDA’s ‘quirkiness’, just love the oddness it works.

  2. i no send

    June 20, 2012 at 6:24 pm

    i like

  3. Bola

    June 20, 2012 at 6:25 pm

    …lips sealed!keeping it moving!

    • The truth is bitter

      June 20, 2012 at 9:10 pm

      hahahahaha – good one! I don’t know what to say of those skirt suits. I’m gonna assume its becos the models aren’t wearing them.

    • Non professional opinion

      June 20, 2012 at 11:07 pm

      I’m going to have to join you……Not very cohesive!…..oops! It slipped out 😉

  4. olubukola

    June 20, 2012 at 6:39 pm

    Some of the designs are quite nice

  5. Berry Choco-Latte

    June 20, 2012 at 6:45 pm

    Love some, others are boring… But I really should start incorporating more prints in my wardrobe…

  6. faith

    June 20, 2012 at 6:45 pm

    very pretty n classy…..i can see myself in most of these clothes

  7. ushees

    June 20, 2012 at 6:46 pm


  8. Love

    June 20, 2012 at 6:51 pm

    Very nice and decent clothes!

  9. majo

    June 20, 2012 at 7:04 pm

    i’m underwhelemed. seen much better from her line before this

  10. belinda

    June 20, 2012 at 7:09 pm

    I think her work looks priceless!

  11. ayobolu

    June 20, 2012 at 7:15 pm

    Lovely designs. She does know how to mix prints. As always LDA nailed it. However, they don’t all look great on the mAnnequin. Maybe a model should have worn some of it. The hang of the outfit is making them look imbalance.

    • zuu

      June 21, 2012 at 9:06 am

      same thot….fantastic wearable clothes but a model would have done them more justice!!…job well done Lanre!

  12. Sewa

    June 20, 2012 at 7:23 pm

    I Like…I Love…

  13. tegs

    June 20, 2012 at 7:29 pm

    Nuffn spectacular abt designs..

  14. auntie

    June 20, 2012 at 7:31 pm

    i dont know how i feel about this

  15. Bisqo

    June 20, 2012 at 7:39 pm

    lovely designs, love the Peter Pan collars…

  16. ego

    June 20, 2012 at 7:46 pm

    I HATE all the outfits, simply UN-Marvelous!

  17. MII

    June 20, 2012 at 7:48 pm

    wetin be this? oma ga o

  18. Janded

    June 20, 2012 at 7:57 pm

    Some prospects there. nice

  19. uwillcgossip

    June 20, 2012 at 7:59 pm

    i love the designs, but they need more Ideas….

  20. anonymous

    June 20, 2012 at 8:17 pm

    very nice collection

  21. Gimmer

    June 20, 2012 at 9:04 pm

    LDA is becoming very predictable

  22. Sansarai

    June 20, 2012 at 9:12 pm

    I see a few standout pieces in this collection but shet…there are many Mary-Amaka-ish ones too. Lanre, why na?

    • DuChess O

      June 21, 2012 at 5:54 pm


  23. [email protected]

    June 20, 2012 at 9:18 pm

    why di she not use models these headless manequinnes make the clothes cheap

  24. Mak Nisy CEO

    June 20, 2012 at 9:23 pm

    i love the vintage old school feel.. fabulous designs LDA, good Job…

  25. fashionista

    June 20, 2012 at 10:27 pm

    not bad at all!

  26. Tosin

    June 20, 2012 at 10:28 pm

    Looong time ago, I didn’t get these over-classy “designers”. Like who remembers Ebony Fashion Fair – looked liked fancy curtains to me. Older and wiser now. (Or boring-er maybe)
    I like LDA sha and the solid marketing built into the art e.g. how specific the clothes are (extreme “thematic unity”) and how they are close recreations of a specific image and period, I mean, to understand many of them, find some recent mannequin art by Yinka Shonibare. You could write for days about the non-randomness (the left-brain structured-ness) of LDA’s work.
    Though I like many of these clothes, I don’t really wear (new) clothes lol. Wish I was a shareholder hehehe.

  27. christy

    June 20, 2012 at 10:33 pm

    Can’t tell wat it is, dat is wrong

  28. juliet

    June 20, 2012 at 11:11 pm

    no models LDA

  29. O

    June 21, 2012 at 12:27 am

    <3 ! 8th piece from the top- I want :D! More grease to her elbows

  30. what

    June 21, 2012 at 3:55 am

    no shame in her game, she just straight up uses vlisco fabrics abi. One Word. – UGLY

  31. cooc

    June 21, 2012 at 6:34 am

    Not a fan of this collection. The ankara outfits did not do the collection any justice. The patterns on the ankara fabrics are misaligned making the outfits look a bit tacky for a designer of this caliber. It also appears like there was little or no editing. Take for e.g. the 10th outfit from the bottom, the focus of the dress which is the diamond shape is right at the croch (not flattering) and the zipper on the 9th dress from the bottom ends at a very awkward spot. Hopefully changes are made before the show. Finishing is just as important as the designs themselves. In addition that Victorian and/or Edwardian LDS signature is lacking in these pieces. I would have never guessed that this is a LDS collection.

  32. lanny

    June 21, 2012 at 7:20 am


  33. mkenya

    June 21, 2012 at 7:20 am


    • mkenya

      June 21, 2012 at 7:21 am

      the mannequins do not do justice to these designs..

  34. Bee

    June 21, 2012 at 7:47 am

    Me sef, I’m a bit confused, those mannequins were not doing the outfits justice at all. Some outfits have potential though.

  35. Dor dor

    June 21, 2012 at 7:54 am

    You got that right Mak Nisy CEO…Timeless Vintage old school feel.Nice One LDA!

  36. Ekom

    June 21, 2012 at 8:01 am

    her designs wud be better appreciated on models than these mannequins

  37. adenike

    June 21, 2012 at 8:09 am


  38. yemisi

    June 21, 2012 at 8:11 am

    Some very nice pieces , I like the use of pattern , Coour and simple designs with the Lace. Looks like a very international friendly collection. Well done LDA!!

  39. IfyCynthetic

    June 21, 2012 at 8:16 am

    Her designs are always so vintage-y! I love the full length gown, all the fabrics, and the bodycon ankara dresses. What I don’t understand is the suit. Maybe when worn by a model would make more sense.

  40. Damilola Adepoju

    June 21, 2012 at 8:28 am

    I’m a new designer and I look up to LDA;but I still wonder how she is able to mix prints.I think mixing d prints givs d simple clothings more expensive looks! I really am learning from this woman,and others too *wink*

  41. Mz B

    June 21, 2012 at 9:16 am

    very vintage feel! i like some of teh designs, but some of those two piece suits are not cutting it for me!

    im loving the use of the ankara and lace 😀

  42. lola

    June 21, 2012 at 9:24 am


  43. Brownsugah

    June 21, 2012 at 9:38 am

    They should have used models instead of these mannequins. The concept will be better displayed on humans. The dresses are fine and the skirt suits have the vintage look like something my mom wore way back. All in all, it was okay! Let’s have models rock the look next time please! Thanks!

  44. Miss Sarcasm

    June 21, 2012 at 9:49 am

    Gimmer i agree with u,very predictable,its ok but nothing fantastic,my opinion anyway.

  45. chuchusweets

    June 21, 2012 at 9:53 am

    I just tire for the Colours and Designs…hmmm

  46. Nike

    June 21, 2012 at 10:14 am

    Pretty, quite pretty

  47. Abs

    June 21, 2012 at 11:31 am

    As someone who owns a clothing label I know how difficult it can be to put a collection together. Easy folks. I can see loads of good pieces here.

  48. fy

    June 21, 2012 at 12:21 pm

    Erm okay I get d vintage luk shez tryna giv n I loooove looooove lda buh truth be told some of ds pieces r basic stuff dat an obioma can do for anybody..iv seen bera frm her n woz kinda expectin to be wowed buh yet nufin☹

    • Blackberry

      June 22, 2012 at 8:38 am

      I so agree with you. She relied heavily on her fabric, not much skills applied except for pattern arrangement in some cases. While a fashion designer should know how to choose good fabrics and arrange patterns to ur advantage, it is more important to be able to create stunning pieces with your design / sewing and structure. Most Nigerian fashion designers just let the fabric do the work and they give u mediocre designs.
      While I respect LDA’spoint of view as a fashion designer, a lot of work needs to be done on creating shapes and creating stunning and unique designs. These shapes and silhouettes are all over the streets of Lagos, my neighborhood tailor can make and has been making same type of clothes since they become popular, only difference is fabric.

  49. Teris

    June 21, 2012 at 2:06 pm

    looks 70’s afro everywhere. i don’t think 70’s is Victorian tho (?)
    maybe hung on a model, it would have more appeal…

  50. olamide Ewuos0

    June 21, 2012 at 2:17 pm

    boring! ugly!! *whistling*

  51. Lady G

    June 21, 2012 at 2:49 pm


  52. Amanda

    June 21, 2012 at 4:33 pm

    Love the colours

  53. Babydee

    June 21, 2012 at 4:35 pm

    Lanre, kini gbogbo eleyi now? This is most boring ke!!

  54. konnie

    June 21, 2012 at 5:44 pm

    not bad at all. good luck

  55. marvel

    June 21, 2012 at 7:08 pm

    I am partial to LDA but yes, I thought the same when I saw the mannequin. Next time…

  56. posh

    June 21, 2012 at 9:40 pm

    Eldone Lanre! Meanwhile for how long do we have to wait for features of Uche Eze’s wedding pix? Abeg abeg,I learnt some blogs hav displayed pix, me never see sha, he he he! I can’t woat o! Md ceo bellanaija n superlative nuptials with Bode Pedro,son of former Lasgidi deputy governor! Okay! U guys shuld arrange it well, I hop dts y we havnt seen dem pix yet! Abeg post my comments o?

  57. sisiekomi

    June 22, 2012 at 10:45 am

    Love most of the outfits.
    Awesome blogsale coming up at
    24th June 2012
    So many lovely pieces to choose from
    Visit the blog today for more information.

  58. loi

    June 22, 2012 at 2:09 pm

    stunning pieces

  59. ak

    June 22, 2012 at 5:02 pm

    effortless chic. love them alll

  60. dafizim

    June 23, 2012 at 12:25 pm

    i love the print mix,i think personally its brillant,with lots of brain work,see how normal styles look just elegant.the style are for the decent and older class to feel very comfortable in.i luv the idea

  61. Gyann

    June 25, 2012 at 2:17 pm

    LDA always has the big, the slim, the older and the younger in mind when it comes to her designs. She strikes me as a good thinker. Your fabrics always stand out. Nice pieces from top to bottom. I pray for God to bless me and make my acct bigger so that i can patronize you. amen. I love you!

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