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BN Making It!: Candy Girl, Elizabeth Anthony Is Every Sweet Tooth’s Delight with “Betty’s Sweet Shoppe”

BN Making It! is a BN feature focused on young business owners. BellaNaija.com launched BN Making It! in 2009. Elizabeth Anthony, Betty as she is fondly called by her friends, was born and raised in Lagos Nigeria.

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BN Making It! is a BN feature focused on young entrepreneurs. BellaNaija.com launched BN Making It! in 2009 and we are hoping to spotlight more upcoming entrepreneurs in 2012 and beyond. We will feature young African entrepreneurs both at home and in diaspora who are making an impact in their chosen fields. Technology, Non-Profit, Fashion, Media, PR, Music and everything else. From those are still employed full time with a “side hustle” business enterprise to young entrepreneurs who are just starting their first company to young Africans who have their companies listed on the stock market. The purpose of this feature is to promote and encourage entrepreneurship among young Africans. We aim to inspire the next generation to be enterprise builders.

Elizabeth Anthony, Betty as she is fondly called by her friends, was born and raised in Lagos Nigeria. She graduated  from Purchase College with a degree in Media and Communication she went on to get a Masters in Public Relations from The University of Westminster London.  She moved back to Nigeria in 2011 and had a short stint as an on air personality on “The Drive Time Show” on Classic FM 97.3.  In 2012 she launched Betty’s Sweet Shoppe a company that creates customized candy buffets for events.  She also freelances as a PR consultant for various companies.

Tell us about yourself. How old are you and where did you grow up?
I just turned 28. I grew up in Nigeria primarily, until I was about 13 years old. I lived in London for about 3 years when I was much younger, then moved to the United States until I returned to Nigeria finally in 2011.

What is your educational background and how has this influenced the kind of business you are running now?
I have a Bachelor of Arts in Media and Communication and a Masters in Public Relations.  Coming from a social science background especially from an “artsy” school like the one I attended (Purchase College), I was exposed to a lot of different elements that fueled my creativity.   I had the freedom of being able to take all types of classes like art, painting, fashion merchandising and so on. It thought me how to think outside of the box also being a great communicator never hurt.

Tell us about your business, Betty’s Sweet Shoppe. When did you start and what services do you offer?
Betty’s Sweet Shoppe is a service that provides custom candy buffets at events.  We have a large variety of sweets  in practically every color and specialty treats that clients can choose from. Every person that throws a party or event has a vision of how they want their event to look, feel and the lasting impression they would like their guests to walk away with.  I believe that my candy buffets add a certain “WOW factor” to an event.  It excites me and gives me great satisfaction to design a buffet that delights the hosts and excites their guests.

Making Candy Buffets for events is not so common in the Nigerian society. How has the acceptability and response for your products been since you started?
It’s not common at all  and that is why I love it.  What I love about the Nigerian society is that they are always looking for the next new, different thing. The response to Betty’s Sweet Shoppe has been great, just the other day I got a phone call for an event in Asaba.   I had a booth at the Wed Expo back in March and people were amazed at some of the things I did. They seem to love the idea and the creativity behind it. I love the reactions that I get when people see pictures or see the buffets in person.

What were your hobbies growing up?
I loved to bake as a child, from a very young age. My mom had this cookbook that had countless cake recipes and I remember just always experimenting. As I got older I dropped the spatula and began to dance, I was on a dance team in high school.

Was there anyone in your family or did you have any friend who ran a similar business to yours that might have influenced your choice of business?
My older sister, Yvonne who has a very creative mind.  She was actually my biggest influence; she’s always creating this favour to do for some party or that centerpiece or fruit basket, she’s always up to something. I refer to her as my personal Martha Stewart. We actually worked together on our first candy buffet at my brother-in-laws birthday party a few years ago.

Who are your target customers? Adults or children?
I believe it appeals to everyone both children and adults. I always say you are never to old for sweets. I really do believe that but then again I have a mother and a sister that have serious sweet teeth.  The great thing about a candy buffet is the themes and sweets are limitless so I can make them fit children or adults by incorporating different things like alcohol for the adults and so on.

How did you start the business?
I went to a baby shower in 2008 and as a favour I was given the cutest butterfly basket filled with chocolates and it felt like a light bulb went off in my head. I played around with the concept and prayed about it for a while then I finally decided, “Yes I’m going to do this.”  I started researching everything I could on chocolate, sweets, lollipops and candy buffets. I put the money I had together, went shopping and taste testing. This was a little difficult for me because I don’t have a sweet tooth.  I guess it’s worked to my advantage now because I don’t get high on my own supply and I’m proud of the fact that I have stayed cavity free all my life. 

How did you obtain startup capital? Savings, loans, investors?
Savings.

How much did you use to start off the business since you said you didn’t take any loans or have investors?
I can’t really give you an exact figure because I was buying as I was going along but if I had to give a ballpark figure I would have to say a few million naira.

How did you execute your business plan?
I knew I had a great concept all I needed was the right platform to launch it and the WEDExpo provided a fantastic launching pad for Betty’s Sweet Shoppe, so I jumped at the opportunity and here we are now.

Tell us about your life as an OAP?
I was on The Drive Time Show and I loved my time at Classic but I had to leave due to many scheduling conflicts.

Have you noticed any notable changes in your life comparing when you were in a 9-5 job and now that you are working for yourself?
Yes, definitely there is a very strong sense of pride in Betty’s Sweet Shoppe, it’s my own business so I understand that the work I put in benefits me.  It has made me more motivated that ever to work hard because the liability and success falls completely on my shoulders. It also keeps me on my toes because I am constantly creating and cooking up something new. Besides it doesn’t hurt making your own schedule. Being your own boss is very fulfilling.

Who inspired you and helped you take the concept of Betty’s Sweet Shoppe from dream to reality?
I thank God that I come from a very supportive family and I have a very supportive close knit of friends who fell in love with my dream as well and encouraged me 100%.  However most of the credit has to go to my sister Yvonne as soon as I said Yvonne I want to do this she said “lets make it happen” and took it on 100% with me so I would definitely have to say she helped make my dream, reality.

What is the size of your team like and how did you source for employees?
My team is very small but flexible depending on how many hands I need for an event. I am the creative and design head, I create and design every buffet myself so the employees I have are just extra hands because I am very hands on.

Do you make the candy buffets yourself or do you use any vendors? 
I make all the candy buffets myself; all my candy is imported, so I don’t need vendors just yet.

Given the unique nature of the services you provide, how would you describe the affordability of your services?
My buffets can be as small or as elaborate as you like. I have all sorts of sweets and extra’s which I refer to as my specialty treats such as cake pops, brownies, cupcakes, chocolate fountains, cotton candy trees, personalized candy as well as a few tricks I keep up my sleeve. Candy buffet prices are charged on a combination of factors including design, theme requirements if there is one, location, number of guests and so on.  The list goes on and on really depends on what my client wants.  But I do work with most budgets.

Since you opened your business, has there been any unique experience or incidence you would like to share with us?
Honestly so far so good, nothing that has made me want to pull out my hair yet.

What is your current customer base like? How far have you come in the short time you’ve been running your business? 
I haven’t come nearly as far as I would like but I thank God I’ve been blessed, so far so good. My clients differ. I’ve had couples getting married, bridal showers, birthday parties and so on mostly in Lagos but a few out of state.

What challenges have you faced since you started your business?
My biggest challenge has been people not knowing that Betty’s Sweet Shoppe exists.  Getting the name out there in Nigeria, because word of mouth is the best type of publicity possible.  Also I have had to change a few things around to accommodate the lovely tropical weather we have in Nigeria all year around.

How about electricity shortages? How do you keep the candy fresh and do you have any challenges with production and suppliers? 
Electricity hasn’t really been an issue because luckily enough most sweets are stored in airtight containers, the general rule of thumb is that the harder the candy the longer it will stay fresh at room temperature and everything else such as the cake pops I make from scratch and design myself.  As per my supply chain, thankfully I have had no challenges my sister handles the buying and shipping mostly so usually a client makes their selections and if I don’t have it in inventory it is shipped as soon as possible. Another advantage I have with sweets is that there is usually always an alternative in the case that we don’t have enough time for shipping which is usually about 10 days.

What sets Betty’s Sweet Shoppe apart from other businesses that offer Candy Buffet in Nigeria?
Creativity and my passion. I love creating over the top candy buffets that blow customers away.  I enjoy the challenge of raising the bar higher by adding and creating new elements to my buffets.  I just don’t put sweets on a table or in jars.  I build my buffets to fit and tie into the event.

Where do you see Betty’s Sweet Shoppe, and yourself, in a few years?
I have enormous dreams for Betty’s Sweet Shoppe. My friends call me “the Willie Wonka” of Nigeria. It would be great to be there in a few years.  I want Betty’s Sweet Shoppe to be a household name.  I will like to expand, franchise if possible and produce my own candy. Personally, I want to be married with a family and as happy as can be.

Contact:
To get in touch with Betty’s Sweet Shoppe
Phone: 08106004054
E-Mail: [email protected]
Facebook: www.facebook.com/bettysweetshoppe
Twitter: @BettysSweetShop

Adeola Adeyemo is a graduate of Industrial Relations and Personnel Management from University of Lagos. However, her passion is writing and she worked as a reporter with NEXT Newspaper. She believes that anything can be written about; anything can be a story depending on the angle it is seen from and the writer's imagination. When she is not writing news or feature articles, she slips into her fantasies and creates interesting fiction pieces. She blogs at www.deolascope.blogspot.com

55 Comments

  1. Laila Ikeji

    July 27, 2012 at 10:21 am

    sweet looking, definitely yummy I guess pics.
    http://www.LailaIkeji.com

  2. Lolade

    July 27, 2012 at 10:44 am

    aaaaaw, this is nice. What a lovely concept. Betty I wish you all the best. Good work. Please don’t let the Nigerian factor frustrate you o. You have something unique going on here. To all other girls who feel pressured to get married because of age, I hope you will read her story and learn from it. She is 28, and what some people will say ah at 28 she never marry, she is chasing a career, or some 28year old women, will start feeling the pressure, all their mates are married. The big 30 is approaching. Betty is doing something prodcutive and usefuul with her life, not chasing down the next single guy, and feeling inadequate because she isn’t married. At 28, what she has been able to achieve is a huge inspiration, and she will be a great asset to any man that marries her. Una hear now o, marriage will come, but whilst you wait, make sure he meets you doing something amazing with your life. Well done Betty

    • Alero

      July 27, 2012 at 12:04 pm

      I am still trying to figure out the essence of this particular comment. Outrightly irrelevant!

    • Bim

      July 27, 2012 at 2:15 pm

      LMAOOOOOOOOO!!!

    • Gimmer

      July 31, 2012 at 8:59 pm

      lol…i can tell she meant no harm though but i see your point. that’s just here way of saying YAY to women who are focusing on their lives.

    • Chi-ka

      July 27, 2012 at 2:00 pm

      Umm okay…lol *bbm confused look*

    • Chattyzee

      July 27, 2012 at 2:22 pm

      I think she means no harm.
      http://dprodigalchild.wordpress.com/

    • YETUNDE

      August 1, 2012 at 5:31 pm

      NICE ONE LOLADE

    • Bewi

      August 3, 2012 at 4:34 am

      Well understood Lolade.We women can start building our empires while waiting on Mr.Right…as for you Alero, you can like to have several seats…pssssh!

  3. Africandecor(click)

    July 27, 2012 at 10:59 am

  4. JO!

    July 27, 2012 at 11:15 am

    You just had to bring up marriage didn’t you? SMH

  5. ses

    July 27, 2012 at 11:15 am

    lolade seems like you are the one hung up on marriage..hmmm..

  6. Sarz

    July 27, 2012 at 11:36 am

    Seems like lolade needs a man……nice comment but on the wrong story, but sha hurry up and marry so that betty can do a candy buffet design for you reception. Thumbs up Ms. Betty , i love the concept.

    • the intricacies of life.......

      August 4, 2012 at 2:10 am

      lolz

  7. Priscy

    July 27, 2012 at 11:41 am

    crreative lady…almost started licking my lappy……wish her d best

  8. faith

    July 27, 2012 at 11:42 am

    I wish her well in all her endeavours

  9. Petra

    July 27, 2012 at 12:03 pm

    This is wonderful! I wish her all the very best with her business endeavours! It takes a lot of courage to step out of the mould and strike out in business – especially in a country like Nigeria so keep up the good work!

    My only critism (constructive) is this – the figures with regards to how she set up her business. She said she was unsure of the exact figure as she was “buying as she went along” and she would say it was “a few million niara”. I’m sorry, but this is sloppy business practice.

    I am currently writing up my business plan for a business I hope to float in Lagos next year by God’s wonderful grace and finances are one area which i do not joke around with at all! My husband has drilled P&L, gross profit, profit margin, recoverables etc into my head so I am know exactly what I’ll be spending and what my profit forecast will be in my first year of trading etc.

    I know this is long winded (forgive me) but my point is that this feature is read by many aspiring entrepreneurs and we need to set a good example and keep the finances water tight because that is really the key to a successful and accurate business. esp if one wants to attract funding.

    • Sweet tooth

      July 27, 2012 at 12:50 pm

      You know this is Nigeria. She can’t say how much she spent on starting up the business, so she was just being protective, not sloppy. It is obvious she had a large pot of money to draw from. You know we are very secretive about money in 9ja, and for someone this young, toungues will start wagging. She sounds like she has a good head on her shoulders, and good family support (savings, my ass. lol. nothing wrong with saying you got family to contribute, hence investors). It is in the west, that people will be specific about how much they have spent, because their culture and business practices support openess. Not so with 9ja. Even the few million naira, made me raise an eyebrow, because I know she would have spent way more than a few million naira.

    • Petra

      July 27, 2012 at 3:07 pm

      ok Sweet Tooth, thanks for pointing that out. I didnt think about it like that.

      But my point still stands sha – gotta get the finances water tight. Even if she (or any other person featured on here) doesnt give exact figures, they should still set things out clearly. Even if one is using ‘investors’ money (aka supportive parents, husbands etc – like myself and I am not ashamed to say it because everyone needs help from somewhere), still important to be clear as to what is being apportioned for what.

      BN, please drill more with regards to finances. Not figures but the mechanisms which have to be put in place – P&L, how forecasts are calculated etc. It will be super helpful to those looking to set up in the future cos thats the ‘not-so-fun’ stuff!

    • Brickyard

      July 27, 2012 at 3:39 pm

      I totally agree with sweet tooth.i lived abroad for about ten years and moved back to launch my business in one of the most aggressive and competitive fields. Let me just say that my eye has seen pepper and almost two years on,i have learnt things you are NEVER taught in business schools. Upon all my collection of degrees and working in the corporate world in London,when i started dealing with issues,i realised why and how so many businesses fail. Honestly anyone that can see a business through deserves a big fat pat on the back. It is NOT easy. Is it the incompetent staff I’ve had to fire,or dealing with government officials or your competition always employing insanse tricks to find out what’s up with your business,to keeping track of every nail,bag of cement,or plank of wood bought? Yet i did the whole analysis and this and that feeling very prepared,when i entered the place ehn….let’s just say i can write a book on my experience,BUT i am thankful,i am doing what i love,making my money and creating jobs for people along the way. Well done Elizabeth.

    • ilovecandy

      July 27, 2012 at 3:55 pm

      you sound like an accountant and i hope u are opening an accountancy firm……this was an interview and the focus was on the lady’s business/products, not a profit and loss financial year end analysis/review…nothing wrong with her response of ‘a few million naira’….open your own business first before you criticise someone’s words…if u meant the criticism to be constructive…try again!

    • Petra

      July 27, 2012 at 5:58 pm

      na wa o…see me see trouble.

      My point was that this feature is here to inspire those who want to start their own businesses one day therefore BN should cover more on the finances of starting a business. there is nothing wrong with that kind of critism.

      Sweet tooth kindly made the point that maybe the lady didnt want to give too much away and I took that point on board. But going forward, i think its good if BN digs a bit deeper with regards to good financial business practices so that people can also be thinking about the ‘not-so-fun’ part of setting up a business.

      truste me – I’m there o. writing my own business plan was all fun until I had to tackle the financial chapter! ask my husband!

      and, no. I am not an accountant nor is my business to do with accounting 🙂

    • iLife

      August 2, 2012 at 8:39 am

      Actually you will find that many successful businesses did not start with a business plan and just went along with it. I know a whole lot about business and financial projections are just that. You have no way of knowing if those figures are realistic no matter how thorough you are. I think you need to chill on that. Whilst it is good to plan, it is not a guarantee of success. #fact

    • Iretidayo

      August 2, 2012 at 10:22 am

      If something is a passion and hobby,you “buy along the way”.I am budget oriented too but you don’t just wait till you are ready before you buy everything you need,that would sink a great big hole in your pocket.Besides,if you have to practice,you’ll have to get some things that would end up being an investment inot the future.Yes,it is good to plan and it is snobbish to think that your own plan is THE WAY.For students and people that don’t earn 6 figures at once,I say,don’t wait till you have it all,start investing now,by the way,investment is not only putting the money away in a bank,buy what you need along the way,take classes,whatever you need to do.Create your own business plan,whatever works for you.shikena

  10. christy

    July 27, 2012 at 12:22 pm

    Wetin concern marriage with this issue now???? Na wa oooo,is sumtin really eating you deep!Betty I wish the best

  11. Tolu

    July 27, 2012 at 1:01 pm

    Let me guess, you live abroad. LMAO. News flash dear, let me prepare you very well, all that will fly out of the window when you get here. Business, is a totally different ball game in 9ja, so theroteical economics and financial planning doesn’t really work out to plan in this dog eat dog world. Policies, rules, even business contacts, change so oftem, your head will spin. if you are not prepared for it, you’ll be overwhelmed, and ordinarily someone who is business savvy according to the western world standards will fail. You can wake up one moring and fuel cost has doubled, or the guy who you gave your gen to to fix, has dissapeared, or you are suddenly without a driver, or someone you depend on didnt show up. So, relax with the P&L, gross profit, profit margin, recoverables. In Nigeria, we usually wing it. Survive as you go along. I swear we need to teach our own special brand of economics in sec schs and uni in 9ja. All the oyinbo economics no dey work here o.

    • Lola

      July 27, 2012 at 2:55 pm

      So true….we wing it over here and go with the flow. LMAO

    • Petra

      July 27, 2012 at 3:12 pm

      winging it?? and you are even proud to open your mouth and say that.

      wingin it is why people open up shops all over the place in lagos and once the 2 years rent expires they close down. Its bad practice. it has nothing to do with living abroad or not.

      Lets get real and stop being sloppy with our businesses. I’m not saying be totally militant about it, but well governed finances are key to a successful business. Ask any major player in the business world in nigeria (and I dont mean your auntie who had a shop on Opebi selling shoes and bags!)

      thanks.

    • sassycassie

      July 27, 2012 at 5:13 pm

      please school them. it’s sloppy buisness practices aka ‘na our way’ that makes it difficult for a lot of people to keep their companies and enjoy longevity

    • Tolu

      July 27, 2012 at 6:18 pm

      Madam, I think you need to read brickyard’s comment, because all those theory you are yarning, does not work in Nigeria, despite your best intentions. Don’t be naive abeg, because the 9ja business will swallow you and spit you out. No joke. Take it form someone who has been running a business for years. You never start, you dey argue profit margin, P&L, financial planning. Like brickyard, I also attended business school abroad, and worked in the co-operate world. When you come into 9ja, you’ll have to park all that, so you can stay afloat. The 9ja business sector is like nothing you’ve ever seen or experienced, and they can’t teach you that in business school. Even Lagos business school sef. In as much as your intentions are good to plan and all, trust me, we all did, but I am showing you the other side of the curtain, so you can prepare yourself, because street smart people with no education sef, are running ore successful businesses that those with MBA’s from foreign school. its all about the 9ja factor, the most difficult and most unique environment ever, because there are no rules. All gloves are off.

    • Tolu

      July 27, 2012 at 6:20 pm

      *from

    • Brickyard

      July 30, 2012 at 5:24 pm

      Tolu!
      WORDDDD!!!!

      I had to giggle at Petras response.
      I can assure you that some alhajas selling lace in gutter who have NO idea about all such grammar, have been running their businesses spanning generations as compared to some “suit and tie”,nice office,know the right financial terms to employ in certain circumstances kinda business owners.
      Petra i don’t want this to be a long drawn out thing,but move back,then start your business,then maybe a year from then, send in an article to Bellanaija on the pepper you have seen in Naija when it comes to business.
      Allah,something tells me i shall say “I told you so”.
      Babes,keep all your grammar and financials to one side and enter as someone said with ALL gloves off,because you will see things that will make you weep.
      I still sat with my banker last week and even he had to ask me that Madam,for someone so young in this line of business and as a woman,HOW do you do it..that he’s seen countless,countless companies fold up,crack under pressure,get stuck and start selling off assets etc. These are some “correct” companies that one would never believe.
      Honestly i wish you all the best and i always love when women are doing things for themselves,hence i wish you all the success and prosperity and wealth that comes with a successful business.
      But madam,easy…easy ooo.
      Just to quickly add a point,i remember i came back also armed with my SWOT analysis,joined a business club in naija sef to help me add value to my business..heheheheeeee,story land story land. NOBODY taught me to sit my behind in my office and work like a war horse and forget grammar and chasing “business club” meetings filled with equally confused entrepreneurs trying to understand the naija terrain.

      As i said ANYBODY that floats a successful business deserves a big fat pat on the bag,vie seen grown ass men runnnn back to london and America after they couldn’t hack it here.

      Anyway,wish you all the best dear. But keep your eyes wide open as EVERY other person will be attempting to rip you off,most expect a bribe for what they are meant to do for free anyways,FIRE any staff that DON’T share your vision,and do NOT under any circumstance be sentimental about anything,its business you are not there to make friends. Be involved at ALL stages,not looking pretty 24/7 playing madam,so those under you know that you can check their lazy behinds anytime and while doing it,you know what you’re talking about.

      All the best.

    • chike

      July 31, 2012 at 4:03 pm

      co-operate as in corporate too much grammar brings wahala

    • Kike

      July 27, 2012 at 9:21 pm

      My thoughts exactly

  12. Ndidi

    July 27, 2012 at 1:45 pm

    Good luck Betty! Personally I have a sweet tooth and love the concept of your business. Well done now and in future endeavors!

  13. Chi-ka

    July 27, 2012 at 2:03 pm

    Congratulations Betty…creativity at its best! Keep up the good work.

  14. iwalewa

    July 27, 2012 at 2:55 pm

    kip it up betty.d sky is the starting point .just remain focused and be determined. i ll feature on bella naija one day . i love when ladies are creative.

  15. Joshua

    July 27, 2012 at 5:14 pm

    I am so loving this new entrant! Been wondering when I will start seeing sweeties extraordinaire made in Nigeria. Congrats gal! (Tone down the use of ‘I’ and i wish i could type this in smaller fonts).

  16. marvel

    July 27, 2012 at 6:49 pm

    Tell me about your … as an OAP? Old Age Pensioner in UK speak. Cute

  17. Nikki

    July 28, 2012 at 2:41 am

    Congratulations…such an entrepreneurial mind..All the best of success!

  18. Princess of Zion

    July 28, 2012 at 10:53 pm

    Go betty! She seems ambitious and diligent! Great business, very unique especially for Nigeria! I honestly admire her, I know the business climate over there is very fierce! Lord help us

  19. Tafia

    July 29, 2012 at 4:23 am

    Kudos girl! @petra- ole girl ain’t tryna spill her financial beans ,don’t u get it? Make u & ur hubby try oh with ur financial planning. Lolade- I no blame u jor, ur people dey worry to do marry ehn,rotflmao…pele dear.

  20. Petra

    July 30, 2012 at 11:47 am

    I am really perplexed with those attacking me for saying that its good business practice to have a solid grasp of the financials when putting together a business plan for a new venture.

    The fact that Nigeria is an unusual business environment with much unpredictability is even more reason for one to be well equiped with a solid and financial viable business plan (with extra contingency sef!)

    As in, I cant believe this is getting attacked. Its actually ludicrous.

    I am genuinely bemused and slightly disappointed because I actually expect more common sense from fellow BN readers.

  21. jinx

    July 30, 2012 at 2:34 pm

    well Petra I dey your side – jor! I’m on the verge of starting a business in Lagos and I keep mauling over my finances. But I also have to keep in mind that most of the damning factors in business failing is bad staff, management and not enough planning.

    Loving the concept of Betty’s business. I’m sure I’d use them in the upcoming months. I ‘m obsessed with sweets! But I make sure I visit my dentist every 6 months:)

    • Petra

      July 30, 2012 at 3:09 pm

      God bless you Jinx. Someone who understands the point I’m trying to make – it sounds like we are both in the same situation. I wish you all the best and I pray that God blesses the works of our hands and crowns our efforts with success!

      I didnt want to come across as bashing Elizabeth because I genuinely wasnt. I thought she was being a bit wishy washy when asked about the figures but Sweetooth kindly pointed out that she probably just didnt want to reveal exact figures in such a public forum which makes perfect sense.

      BN – please take my comments onboard when you next do a Making It feature – I think it would be very helpful for your readers!

      many thanks!

  22. Chi

    July 31, 2012 at 1:45 am

    It looks all cute and sweet, literally. But all I can say is that diabetes is real. If I went to a wedding, I personally have no business going to the candy buffet. There are many naive Nigerians who will go and consume all sugar without knowing the health risks. I just can’t see how this will be profitable long-term. But well done Betty, you’re hard working, business minded and beautiful and I admire people who chase their dreams.

    • Iretidayo

      August 2, 2012 at 10:41 am

      Abeg,what has that got to do with what she is doing? Diabetes is not even among the highest killers in the world,lets bring it down,in Nigeria.Even too much vegetables can result in Kidney failure.Everything is a risk,it doesn’t mean that everything should be avoided,just use common sense.It is not part of her job to ensure that people have self control.SMH.when you see something good,compliment it or hold your thoughts to yourself.I am happy to see Nigerians breaking out of the box,hopefully,we can break out of “under-developed” one talent at a time

  23. Bimbo

    July 31, 2012 at 2:58 am

    For the life of me I can not understand why Nigerians can never just say great job, fantastic, good luck. Why oh why must we always make stuff about ourselves? to everyone that wrote encouraging words to this young beautiful lady I might add thank you to everyone else that has turned this into a platform for something else na wa for una sha. Whether her finances makes sense to you or not does not matter, whether it gives diabetes does not matter, whether you feel it is profitable next week does not matter DAMN!!! can she get some credit, all that should matter here is “Betty good job” or “Betty I wish you all the best” DAMN PEOPLE DAMN it’s not about you it’s about this young woman who is doing something for herself. My dear you are gorgeous, creative and talented please carry on and God Bless.

  24. jinx

    July 31, 2012 at 7:15 pm

    @ Bimbo – it would make a very boring blog if everyone wrote the same thing, don’t you think? By and large everyone has made positive comments but have then also added a by-the-by statement. It does not take anything away from the good work Betty has done. It’s called another point of view!

  25. Sarz

    July 31, 2012 at 11:53 pm

    @ Jinx very true

  26. Traditionalbay

    August 2, 2012 at 9:17 am

    another point of view my foot! what has diabetics got to do with this? for crying out lout, it is sweets! as in lolly pops! no one forces it down you throat. if u find it at any party table, the choice to partake or not is totally yours. we are here to celebrate one of our own. sweets is not alcohol. the truth is she is an employer of labour and she is making money…keep moving Betty!

  27. Bewi

    August 3, 2012 at 4:33 am

    Well understood Lolade.We women can start building our empires while waiting on Mr.Right…as for you Alero, you can like to have several seats…pssssh!

  28. the intricacies of life.......

    August 4, 2012 at 2:18 am

    lol!

  29. wendu

    August 6, 2012 at 7:38 am

    i wish her all the best

  30. Dikachi Precious

    June 11, 2015 at 4:20 pm

    I pray that God will keep enlarging your coast on every side.

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