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It’s Time to get the Party STARted! D’banj, Wizkid, Tiwa Savage, M.I., Gideon Okeke, 2Face & DJ Humility at the Star Re-Launch Party in Lagos – All the Photos & Scoop

Just recently at the Eko Hotel & Suites, Victoria Island, Lagos, premium lager beer Star from the stables of Nigerian Breweries Plc re-launched in style.

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Walter Drenth (Marketing Director, Nigeria Breweries Plc), Nicolas Vervelde (Managing Director, Nigeria Breweries Plc), Hubert Eze (Sales Director) & Victor Famuyibo (Human Resources Director, Nigeria Breweries Plc)

Just recently at the Eko Hotel & Suites, Victoria Island, Lagos, premium lager beer Star from the stables of Nigerian Breweries Plc re-launched in style. The re-launch party hosted by Tinsel actor Gideon Okeke, saw in attendance some of Nigeria’s most renowned entertainers including M.I.who was the first artiste to come on stage and perform his hit tracks “African Rapper” and “Action Film”, Wizkid who thrilled audiences with “Holla at your Boy” and “I Love My Baby”,  Mavin Records’ first lady Tiwa Savage who was shimmering  in a sequined mini dress, also hit the stage to showcase how good she is in dancing Azonto and later performed her song “Kele Kele”.

Attendees couldn’t help but stand when 2Face Idibia came on stage to perform “Above & Beyond”. As the audience kept on requesting for more songs, the award winning act made the party a lot more fun by also performing “Implication” and “As You See Me So”. Not too long after that, just when attendees thought they had enough, the Koko Master himself – D’banj hit the stage to thrill with all his tracks including his chart topping single “Oliver Twist” and “Scape Goat” for nearly an hour. Veteran DJ – DJ Humility was also present to keep every one happy with the best of Nigerian hits.

Later on at the event, all the artistes – D’banj, Wzikid, 2Face, Tiwa Savage and M.I. came on stage to perform a special song titled “Let’s get the Party Started”,  that they all composed, after which they unveiled Star lager beer’s new look with the pay off “Shine On” which saw attendees served chilled bottles of the beer.

The new star bottle comes with a 3D authenticity logo with tiny stars as well as a re-designed back label with a revised brand message and new crown cork with an upgraded 3D logo,  logo ring, blue body label and neck foil. Speaking at the re-launch party, Nicolaas Vervelde (Managing Director, Nigerian Breweries Plc) said there’s no doubt that Star lager beer is a distinct market leader that will always be there and further added that “Star did not start to shine now, it has always led the market. It was renewed in 1956 and in 1974 it became the first beer brand to introduce neck label and in 2007, it took a bold innovative stride by introducing packaging in Cans, so star has always been with Nigeria”.

Walter Drenth (Marketing Director of NB Plc) said superior product quality has been the driving force of Star; he added that consumers have come to trust the brand because of its consistent quality over the years. The brand has the heritage of being brewed under strict quality standards since 1949 and the consumer promise remains uncompromised. Another factor is the strong distribution network. The brand has a very strong distribution footprint which spans the length and breadth of Nigeria. It is therefore not by accident that the ever refreshing Star is widely distributed and readily available across the country and is within the reach of consumers. The Star brand, right from when it was initiated, has maintained a constant message of bringing “brightness” to its consumers.  This is always reflected in all its marketing campaigns and further spoke on star through the years.

Sampson Oloche (Senior Brand Manager, Star) added that “As a brand with mass appeal, there is a need to constantly engage with consumers in a bid to meeting their needs and understanding their aspirations. Star relies on different media and stakeholder touch points in order to reach its target audience. Our consumer engagement platforms are some of the most robust in the country today. From Star Quest to Star Trek to Star Mega Jam it is always meeting the consumer where he is and always responding to his need to have a brighter life always. In fact, consumers are charged with the responsibility of picking the foreign act they want to have for the popular Star Mega Jam”.  Samson Oloche added that the platforms that the brand provides have been a veritable avenue for younger adults to express themselves and showcase their talents. He also spoke on first ever winners of the Star Quest competition KC Presh and how the brand will continue to support aspiring musicians in more years to come.

Photos

DJ Humility

Bisola Daramola

Adedoyin Owotomo (Senior Brand Manager, Amstel Malta)

Edem Vindah (Media & Public Affairs Manager Nigerian Breweries)

Omotunde Adenusi ( L)

Nicolaas Vervelde (Managing Director NB Plc) with his wife

Tony Agenmonmen & Sampson Oloche

Gideon Okeke

DJ Humility

(L-R) Hubert Eze (Sales Director, Nigeria Breweries Plc), Walter Drenth (Marketing Director, Nigeria Breweries Plc) & Nicolas Vervelde (Managing Director, Nigeria Breweries Plc)

M.I. thrills all!

D’banj & M.I.

Koko Master – D’banj!

2 Face Idibia & D’banj

It’s Tiwa Savage!

Wizkid & Tiwa Savage

“I love my baby” Wizkid in the building

All Star performance – Tiwa Savage, Wizkid, 2 Face Idibia & M.I.

The unveiling of the repackaged Star

D’banj, Wizkid, Tiwa Savage & M.I. unveil the repackaged Star

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41 Comments

  1. Motun

    July 20, 2012 at 10:57 am

    Funny how Dbanj is making himself available in naija events now, i smell a strategy to be accepted once again. nice event though! Tiwa always on point…

    • MeeT

      July 20, 2012 at 11:12 am

      Dear Motun, I doubt he was thinking about you when he signed up for the show. His bank account maybe.

    • Concerned Citizen

      July 20, 2012 at 11:43 am

      gbam, some ppl sha like to talk trash

    • annie

      July 20, 2012 at 11:50 am

      MeeT let her state her opinion biko.Dbanj didnt think abt u eitherso attacking a fellow reader wont give u money also neither did he think abt me or everyone of us commenting here.

    • tweeter

      July 20, 2012 at 12:10 pm

      @Motun, where has Dbanj been most relevant? Isn’t it Nigeria? In the words of Mavin, ”u must be stuuuupiiiidddd” haha

    • Chattyzee

      July 20, 2012 at 2:53 pm

      You people should leave Motun alone o haba! Freedom of speech and expression.
      I read bellanaija mostly coz of the comments, we need “like” buttons joor
      http://dprodigalchild.wordpress.com/

  2. QueenofEverything

    July 20, 2012 at 11:15 am

    interesting “repackaging”
    it just cracks me up everytime I see a pic of Dbanj thrusting his hips, lmao

  3. Abs

    July 20, 2012 at 11:15 am

    Lady wearing the yellow shoe, some serious color blocking right there! Dbanj is the ish! 🙂

    http://www.abadawoode.blogspot.com

  4. purplepearl

    July 20, 2012 at 11:24 am

    Pls Any video available? Nice event

  5. ola

    July 20, 2012 at 11:27 am

    bn,great pics their..

    http://www.gistyinka.com

  6. alexie

    July 20, 2012 at 11:29 am

    Nice event,lovely piks,Tiwa is always representing

  7. florence

    July 20, 2012 at 11:38 am

    2baba, i luv u so mucccccccccccccccccccccccccccccccccccccccccccccccch

  8. Tobechidaniel

    July 20, 2012 at 12:04 pm

    Wizkid should stay dressing like that. Looks very becoming on him.
    http://tobechidaniel.blogspot.com

  9. paul

    July 20, 2012 at 12:33 pm

    nice move by dbanj…wizkid big up,2 baba veteran, tiwa hnmmmmm not a big fan…www.giantcomfort.com

  10. @ajiriavae

    July 20, 2012 at 12:47 pm

    I really don’t understand girls wearing cropped tops with Leggings. The is something called ‘disco pants’ that is more appropriate. Haba.
    Also, pardon my foolish question but, Is D’banj supposed to be a bigger stay than 2Face? Why did he come on after him?
    http://ajiristyle.blogspot.com/

    • jesse sunday

      July 20, 2012 at 2:55 pm

      that exactly what i had in mind, 2face was suppose to come last but anyway sha 2baba still held down the show.

  11. Tayo

    July 20, 2012 at 12:55 pm

    2baba i love u so much

  12. susansavvy

    July 20, 2012 at 1:04 pm

    Seems everyone had loads of fun!!

  13. christy

    July 20, 2012 at 1:05 pm

    Wat song was D banj performing? Is it “oyata”or watever d song is called.Tiwa look like a hollywood star,go tiwa!wen will naija babe ,always learn dat tight/ legging should be wore with long top????

  14. dude

    July 20, 2012 at 1:06 pm

    Oh! How I wish the Star bottle label had a better design.

  15. joe germany

    July 20, 2012 at 1:44 pm

    lady tiwa ur hot..when will be performing in europe for us nigerians..like to see u on stage live..

  16. charisma

    July 20, 2012 at 2:04 pm

    Dbanj is looking more polished ..did anybody notice?

    • damojo

      July 20, 2012 at 3:20 pm

      Yes, i didn’t. Mscheewwwwwwwwww, mumu question!

    • charisma

      July 20, 2012 at 3:59 pm

      why d insult ? i simply asked a question ..go fix ur attitude

  17. frank

    July 20, 2012 at 2:51 pm

    I was ther,gr8 show,Dbanj is really African michael Jackson…u know 4 a 40yr old tiwa savage is stil trying oh,she’s a proper old soldier .

    • CA

      July 20, 2012 at 4:41 pm

      @Frank

      What do you hope to achieve inflating Tiwa’s age like that? Tiwa is NOT 40. Tiwa is 33 years old this year. No matter how well a lady takes care of herself, there will still be subtle signs of aging as she gets older. If Tiwa was 40 years old, she would not look like that. I don’t know where you got the idea from that Tiwa is 40. Stop peddling lies all over the place please.

  18. kiki

    July 20, 2012 at 3:20 pm

    frank so if shes 40? ever heard of tina turner? darl google her.2face aaaaaaaaaaaaaaaaaah cuteness sha fogerit nigerian guys are hot and cute all they need is good money.

  19. Kemi

    July 20, 2012 at 3:39 pm

    This is great , NB is always on point. They never stop surprising us with shows and out of the world promos. I love dem die. Gbam!!!

  20. koko

    July 20, 2012 at 4:00 pm

    Looks like it was a fun event. Please upload video for to watch jor

  21. Toseen

    July 20, 2012 at 4:24 pm

    always a D’banj’s fan………lovely show

  22. dj 3ple4

    July 20, 2012 at 5:17 pm

    is it bcos dbanj jus broke with don jazzy dats why some guys stil hate him……weather any1 likes it or not dis guys are jus out there 2 make their money which is normal but for u dat knows notin about dem 2 keep hatin is jus unfortunate…..

  23. Blake

    July 20, 2012 at 7:31 pm

    They all look like Star drinking fellows!!

  24. Nok10

    July 21, 2012 at 5:12 am

    Luv the shot with Tuface and Dbanj . I’m a Dbanj fan!

  25. onut

    July 22, 2012 at 12:09 am

    Everyone looking good. I don’t understand Tuface’s grim-reaper trenchcoat though.

  26. luke

    July 23, 2012 at 5:47 pm

    live d’banj alone,i beg every body

  27. luke

    July 23, 2012 at 5:50 pm

    don jazzy have is own life,d’banj have is own life too,people should live in alone

  28. tee

    July 23, 2012 at 11:58 pm

    hmmnnn see wizkid checking tiwa out in all d pix………take am easy o lil boy!!!

  29. Bougiechick

    July 24, 2012 at 12:22 am

    Some of the comments on here are hilarious!! Someone said it right – we need a “like” button BN or even a “like” and “dislike”.
    Anyhow back on the subject the show looked like fun….but is someone really concerned over who the bigger ‘star’ is Tuface or D’banj?? Why create issues when there isn’t any? Both are great ambassadors for Nigeria/Nigerian music.

    http://blameitonthebougie.wordpress.com/

  30. Jtown repping

    July 24, 2012 at 9:32 pm

    tuface all day every day

  31. essy

    August 2, 2012 at 11:14 am

    hmmmm TIWA, u always luk muah!!!!!!!!!!!

  32. hype

    August 17, 2012 at 9:20 pm

    Koko master perform on stage better than any of those guys

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