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One for Stylish Men! Budding Nigerian Design Label J Reason presents its New Collection “Sartorial Summer”



Here at BellaNaija, we love to support up coming fashion designers who are ready and set to position Nigeria as one of the world’s most fashionable city. One designer that recently caught our eye is Olajide Adedeji of budding new fashion brand J Reason. The 22 year old make-up artist turned designer who launched his label 9 months ago with his first men’s line, has released the brand’s second collection for men “Sartorial Summer”.

Speaking on his latest ready-to-wear collection targeted at young adults, Olajide said “It’s all about tailored clothes. They usually describe men that are well together as sartorial and that is what we are trying to achieve with this summer collection – sartorial perfection to show that even during summer you can still be fashionable and classy”.

This collection features pop of colors including red, yellow and purple that are not always seen on the every day Nigerian man but will definitely be good to rock this season.

View the Collection

J Reason – [email protected]

Model: Noble (Sleek Model)
Photographer: Obi Somto


  1. LPS

    July 18, 2012 at 2:19 pm

    Nice looking model. Makes the collection more fun. 🙂

  2. xty

    July 18, 2012 at 2:19 pm

    This wat I’m talking of! Nt all those grey and orange culture itching my eye!

  3. Omo Gbelepawo

    July 18, 2012 at 2:22 pm

    How about ironing your finished product, it’s all part of the presentation.

    • pynk

      July 18, 2012 at 2:45 pm

      lmao i was gonna ask that. But if my guy showed up in any of these, i’d question his sexuality.

    • Bee

      July 18, 2012 at 10:15 pm


    • Person pikin

      July 18, 2012 at 10:29 pm

      LMAO!!!!…..i feel you jare!!

    • lolipop

      July 19, 2012 at 1:33 am

      yea you don’t know style thats why thats what they wear over here in america

    • Iris

      July 19, 2012 at 6:07 pm

      err lolipop (of American residence, the country of the stylish), it has nothing to do with being in America. Some guys in Nigeria wear stuff like this and some guys in America will not be caught dead in it. Some girls in America would question their boyfriends’ sexuality if they wore that while some here wouldn’t mind. I can assure you that in this case there is no geographical factor determining a girlfriend’s feelings about her man’s style *rolls eyes*. In other words, go siddon

    • lavenda

      July 23, 2012 at 11:12 pm

      Pynk, u just read my mind. Nice effort though, just don’t think i’d like to see them on my man

  4. Ndidi

    July 18, 2012 at 2:35 pm

    Very stylish!

  5. QueenofEverything

    July 18, 2012 at 2:38 pm

    only “petite” men can pull of that look – I don’t see a tall/bulky man wearing any of those – it would just look ridiculous.

    • Hot sumtyn

      July 19, 2012 at 4:10 am

      Lol I know right, something like the incredible hulk

  6. contain

    July 18, 2012 at 3:09 pm

    ideal for 16-25yr olds nice

  7. Gimmer

    July 18, 2012 at 3:30 pm

    Incredible stylish! Love the entire piece.

  8. efe

    July 18, 2012 at 3:36 pm

    Just there!!!!Nothing superb

  9. Chikaka

    July 18, 2012 at 3:41 pm

    Ohimai can get away with these pieces. He’s tall right?

  10. konnie

    July 18, 2012 at 3:41 pm

    Some of the outfits are quite effeminate. Maybe it is the model or both. Next time iron your clothes properly.

  11. TTG

    July 18, 2012 at 4:02 pm

    Good job Jide, nice collection. And it’s good to see men’s style featured here on bella.

  12. Couture By Makioba

    July 18, 2012 at 4:56 pm

    i think i saw d model more than d collection…. 🙂

  13. Bella Niaja Critic

    July 18, 2012 at 4:58 pm

    Nice.. but too feminine.

    • [email protected]

      July 19, 2012 at 1:13 am

      lol. They look like the unisex clothes my mom used to buy when I was under 10years. I might buy them for my unborn kids.

  14. Janded

    July 18, 2012 at 5:14 pm

    Nice. I do not see any matured Nigerian man wearing these though. Will be patronized by Wizkid, Davido and the likes

    • onut

      July 20, 2012 at 12:23 am

      Lol! As soon as i saw the clothes, I couldn’t help thinking Wizkid!!!!!!

  15. MBeezy

    July 18, 2012 at 5:17 pm

    I like quite a few pieces. Kudos to the designer. I feel his collection will do very, very well in the Asian fashion markets (Japan and Hong Kong especially )

  16. brutal

    July 18, 2012 at 6:12 pm

    the fact tha his feet didn’t touch the floor in some of the pictures is kinda creepy for me lol

  17. Dee-USA

    July 18, 2012 at 6:39 pm

    Photog should’ve airbrushed the masking tape placement on the floor. We didn’t need to see it.

  18. bee

    July 18, 2012 at 8:13 pm

    they should have used older male models as well instead of just this child. i don’t see a responsible, matured man patronizing this collection.

    • MarkLopez

      July 18, 2012 at 8:21 pm

      I would patronize this collection

  19. Moses

    July 18, 2012 at 8:44 pm

    Nice nice


    July 18, 2012 at 9:24 pm

    not ideal for any boy below 20 years of age

  21. i no send

    July 18, 2012 at 10:02 pm

    2 pynk …ur funny that was on my mind too….maybe davido and wizkid sha not a mature man of say 30

  22. ZM

    July 18, 2012 at 10:27 pm

    I love this! well done Jide. Y’all are negative. sheeesh! He’s just starting out. More grease to your Elbow, bigger things to come for J Reason.

  23. Princess of Zion

    July 18, 2012 at 11:42 pm

    Looks good, I’m hoping the reception will be great!! The designer’s handwork had mirrored through!! All the best

  24. fidelia

    July 19, 2012 at 12:22 am

    Good collection for a budding designer,you can pull pieces from these and pair with other clothing ain’t for people like wizkid alone or people in hong kong.hahahahahaa

  25. @ajiriavae

    July 19, 2012 at 12:56 am

    The clothes are for the ‘fashionable’ man. Definitly not the kind of guy that will attract me. I prefer guys simple.

  26. Zara

    July 19, 2012 at 5:13 am

    Damn! Dude is fierce lol

  27. DatFashionboy

    July 19, 2012 at 8:58 am

    Nice and Simple but d fabrics is kinda femine.Give him more time

  28. bookie

    July 19, 2012 at 9:22 am

    Great! I’d love to see these on average stylish nigerian men.
    Great job Damilare.

  29. jade

    July 19, 2012 at 9:36 am

    Go Obi! Go Obi go! He’s such a fab photographer!

  30. Titi

    July 19, 2012 at 2:30 pm

    OMG?……. Jide I love your job.

  31. Titi

    July 19, 2012 at 2:31 pm

    Awwwwwww. I LOVE it kisssssssss.

  32. Abayomi

    July 19, 2012 at 2:32 pm

    This is fashion……l.l.l

  33. Tope

    July 19, 2012 at 2:37 pm

    Some pole don’t Know wat fashion is all about. Jide I luv it. Your collection one word GOOd.

  34. Adea

    July 19, 2012 at 2:46 pm

    I love this collection……….

  35. EricDupre

    July 19, 2012 at 3:08 pm

    Totally love this collection. It’s so stylish.

  36. pearl

    July 19, 2012 at 5:02 pm

    love the style, dont know about the model though…he looks too girlie 4 me. my man’s been rocking them style shorts lately he’s got them in khaki, red and navi blue, so thats the in thing? umm i see. ok o

  37. pearl

    July 19, 2012 at 5:03 pm

    …by the way, those patent shoes are super fab!!!

  38. The Saint

    July 20, 2012 at 12:52 am

    Nice pieces from a young designer. But I’ve got one question. Please who’s the stylist behind this collection? Not impressed with some of the accessories used. Keen attention to styling details is paramount (especially if you’re a designer launching a collection for the first time)!

  39. Dkj

    July 20, 2012 at 5:08 pm

    All u r all rite here and there…d cuts r prototype,the collection is too monotype and except there is a target age group,it is just not encompassing

  40. marvel

    July 20, 2012 at 6:28 pm

    I couldn’t stop laffing at the comments. The collection is not bad and yep, I can imagine a huge following amongst the moneyed youth in China…

  41. 2blunt

    July 23, 2012 at 8:40 am

    really cool and exciting designs, but wait lasgidians THE BEST IS YET TO COME, COS A BUBBLING DESIGNER THAT KNOWS OUR TASTE IS SPRINGING FORTH BE ON THE WATCH. Remember this-: Be Free.Express It.Be Yu!

  42. chuchusweets

    July 23, 2012 at 9:44 am

    Should have ironed these fantastic and creative pieces, hotttt model too!! Well am sure there was no light in your area..understandable….hehehee

  43. Blush

    July 27, 2012 at 4:54 pm


  44. Raliha

    August 1, 2012 at 1:28 am

    Go and look for Denrele. He will rock these outfits better than you anyway anytime.

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