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Nigerian Music Star Sasha debuts Eclectic by Sasha – The “Inception” Collection at L’Espace This Sunday | Exclusive Details Only on BN



We all know Sasha (Yetunde Alabi) as a Pan-African rap star. For years, she has been incubating her fashion line “Eclectic by Sasha” by rocking pieces from the label on the red carpet and retailing to private clients. Following the success of her design label’s test run at fashion retail store – L’Espace, Eclectic by Sasha will return to the store with the brand’s debut collection “Inception”.

At the launch, attendees will have the chance to meet  and interact with the award winning artiste and enjoy a 5% discount off all purchases as well as sip on refreshing drinks.‘s Adeola Adeyemo got in touch with Sasha and asked a few questions about the collection. Here’s what she told us.

On what to expect from the debut collectionThe collection is bursting with color. With the dominant colors being royal blue, coral, pink and tangerine orange. The fabrics are great for the Nigerian weather, we used a lot of silk, chiffon, and items to look out for including our signature side peplum skirts, the butterfly print chiffon and denim shirts and a popular favourite the “Sisi Fadeke” Shirt dresses.

On her inspiration for “Inception” – Everywhere. I was in Mombasa, Kenya, working on my album in the first quarter of the year, my hotel was on the beach so I was outdoors a lot, the colors were so vivid and during my fabric selection, I tried to re-capture that easy breezy feeling, Mombasa is a hot place and Lagos gets really hot sometimes, so I was careful to choose fabrics that would keep my clients comfortable all day.

On who is the Eclectic by Sasha womanShe is dynamic, inspiring and free spirited. Eclectic by Sasha would attract women who like to dress with ease and appreciate affordable fashion.

On what ladies should expect from the collectionColourful comfort, versatile pieces with an ever present element of vintage.

Number of Pieces & Price Range Inception is a limited edition collection because I want everyone to save a part of this history, so we would not be reproducing any of these items again. There are 75 pieces and the prices range from N8,500 to N 14,000

On her favorite part of conceptualizing a designThe “Aha” moment , sometimes I experiment with fabric for days at a time, dressing my mannequin who is named Serena and then I do something unintentional and it looks great. That is a fantastic feeling.

Likes and dislikes of the Nigerian fashion industry I like that to be successful at it is no walk in the park. You have to be really dedicated and I am inspired by all who have successfully made a living out of it and opened doors for people like me. My greatest dislike is the cost of production which makes items cost higher than they really should, looking good shouldn’t be a luxury, it should be a standard.

On if her industry friends will be present at the launch – The launch is predominantly an introduction to everyone who stops by L’Espace on Sunday, nothing too formal, but yes, I believe some of my colleagues who have been great supporters of the brand will be there to shop and celebrate INCEPTION of greater things to come. If you want names, you would have to come and see for yourself.

Don’t miss out. Admission is free for all!
Date: Sunday 19th August 2012
Time: 1 PM – 7 PM
Venue: L’Espace, 19 A Olosa Street, off Karimu Kotun, Victoria Island, Lagos
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Adeola Adeyemo is a graduate of Industrial Relations and Personnel Management from University of Lagos. However, her passion is writing and she worked as a reporter with NEXT Newspaper. She believes that anything can be written about; anything can be a story depending on the angle it is seen from and the writer's imagination. When she is not writing news or feature articles, she slips into her fantasies and creates interesting fiction pieces. She blogs at


  1. Missasokoro

    August 17, 2012 at 3:17 pm

    I like her and her driven nature. Good on u girl . Xxx

  2. tybay

    August 17, 2012 at 3:44 pm

    im kinda looking forward to seeing the collection…

  3. Oloriseun

    August 17, 2012 at 3:47 pm

    9ice legs….

  4. Nneka Peters

    August 17, 2012 at 4:26 pm

    Congrats Sasha looking good.

  5. bessybee

    August 17, 2012 at 4:31 pm

    Wish u more success. Shasha P

  6. HRS

    August 17, 2012 at 5:05 pm

    Sasa p! *in jenifa’s voice*, great job! looking good already from what u are wearing, can’t wait to see the rest of it!

  7. Suzy

    August 17, 2012 at 5:10 pm


  8. LAFF GAL!

    August 17, 2012 at 8:31 pm

    Aje wata oooooooo!

  9. LAFF GAL!

    August 17, 2012 at 8:35 pm

    Wa Jere ooooooooooooo!

  10. kniphe

    August 17, 2012 at 10:07 pm

    Nice collection.

  11. D Fairy GodSister

    August 18, 2012 at 12:39 am

    Looking good girl!!! Well done!

  12. hauwa dauda

    August 18, 2012 at 4:06 am

    Seriously? Where’s the collection? I saw 2 outfits & the one she has on looks like its made from old bedsheets or curtains.

    • LAFF GAL!

      August 19, 2012 at 7:45 am

      @ HAuwa, MAdam wetin u dey talk wiv muscles,……. if beyonce was wearing you this, na u go first applaud am,copy & PAste the style then run go give ur tailor to make the same for u…………..haba be a constructive critic………biko

  13. @ajiriavae

    August 18, 2012 at 5:32 am

    I most definitely like the dress the model is wearing so you have my attention.

  14. XQSIT

    August 18, 2012 at 1:27 pm

    I see you going higher and higher Queen ! Keep it up! Don’t look back, remain focus and above all remain yourself ! Love xxx

  15. Gold

    August 18, 2012 at 4:00 pm

    She looks good in this shorts suit…looking forward to seeing pics of the whole collection. Big Ups girl!!

  16. Usaveone

    August 19, 2012 at 8:15 am

    See 1st lady Sasha…you’ll like her.

  17. Bay

    August 19, 2012 at 3:56 pm

    Correct girl..she always on point

  18. onnari

    August 20, 2012 at 11:36 pm

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