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Youthful, Edgy & Stylish! Presenting D.E.A.T Lagos S/S 13 Collection Lookbook – The Diffusion Line by Nigerian Design Label, Ejiro Amos-Tafiri



D.E.A.T Lagos is a diffusion line from the creative director of Nigerian label, Ejiro Amos Tafiri, who recently teamed up with her best friend, Diana Ubah to create a full ready-to-wear collection that encapsulates financial savvy meets style conscious.

According to a rep, as a result of Ejiro Amos Tafiri’s tremendous contributions to the ideology of the modern woman’s taste in fashion and her sense of style as well as an ever increasing list of younger fashion lovers, the label introduces its diffusion line to satisfy the style needs of younger fashion enthusiasts who are looking to fill their wardrobes with fresh and urban cuts for the next fashion season – Spring/Summer 2013.

The collection consists of shorter hemlines, fun spaceship inspired prints, delicate yet playful lace and a juxtaposition of blue shades teamed together to create a chic yet urban ensemble that is street style worthy. From the choice of fabrics and colours, the D.E.A.T Lagos brand according to a source, is a collection built around the versatility of personalities that is a charming mix of softness with a blend of an edge.

D.E.A.T Lagos Spring/Summer 2013 Collection

Photography: Gbenga Akindele-Nelly
Stylist: Godson Ukaegbu
Make-Up: Dorcas Otobo


  1. Kiki N

    October 15, 2012 at 10:27 am

    This is what I call Wearable Art! Absolutely love the pieces and can see myself in them. Ejiro has always been a designer to look out for. Well done!

  2. Papashyne

    October 15, 2012 at 10:28 am

    Classy, trendy and top notch designs. Keep it up D.E.A.T

  3. Berry Choco Latte

    October 15, 2012 at 12:11 pm

    OMG, I want that light grey dress NOW!

  4. chi chi

    October 15, 2012 at 12:17 pm

    ooo nice! very fun easy pieces. i like, i like.

  5. Ifeoma Nwadi

    October 15, 2012 at 12:19 pm

    Very practical and wearable pieces.Congrats Diana and Ejiro.I so so love the yellow top with the black lace details.Really nyc

  6. rew

    October 15, 2012 at 12:20 pm

    this is so chic and wearable …love it!

  7. Kamal

    October 15, 2012 at 12:23 pm

    Very Nice Ejiro & Diana! Well Done!

  8. shay shay

    October 15, 2012 at 12:40 pm

    very nice!

  9. Abs

    October 15, 2012 at 12:45 pm

    Wow! Lovely wearable pieces. No drama. My cup of tea! 😉

  10. raliya

    October 15, 2012 at 12:46 pm

    Very chic pieces.tots adorbs!

  11. xty

    October 15, 2012 at 12:54 pm

    My fav is d dress on ejiro herself! Love! A true designer!!,unlike. those noise makers *rme*

  12. ayetoro kan

    October 15, 2012 at 1:03 pm

    my home gurl rocking it like its hawt! lovely diffusion line and that ya belt ejirrrrroooo….. i wii borrow it,rock it and buy my own*lol* well done lady D and sisi EJ

  13. Oly

    October 15, 2012 at 1:13 pm

    I see me in all these dresses, its very wearable n chic, nice work,keep it up.

  14. Zinni

    October 15, 2012 at 1:37 pm

    Every look is a promise kept! What are the prices, hope they’re not too expensive?

  15. Barbara

    October 15, 2012 at 1:49 pm

    These are really nice and airy designs. I really like them. Hmmm, I wish the lip colours had popped more though.

  16. Diana for D.E.A.T

    October 15, 2012 at 1:51 pm

    Hiya Zinni, all items are under N15,000.

  17. DianaforD.E.A.TLagos

    October 15, 2012 at 2:00 pm

    All items are below N15,000

    • julit

      October 16, 2012 at 11:04 am

      where can i find u. i am soooooooooooooooooooooo impressed.

  18. Zinni

    October 15, 2012 at 2:04 pm

    Really? Wow thanks a lot!!! Great job, keep it up!

  19. Ifeoma Nwadi

    October 15, 2012 at 2:09 pm

    How much are they?and how can we get them?

  20. drpeperempe

    October 15, 2012 at 2:32 pm

    nice nice nice Jyro!

  21. versence

    October 15, 2012 at 3:07 pm

    Nothing New #Passing by#

  22. Busy Sade

    October 15, 2012 at 3:23 pm

    Classy, wearable , affordable, and available what more can you ask of this pret a porter collection. You go girls, am truly inspired and proud of you girls.

  23. tai

    October 15, 2012 at 3:25 pm

    pls give us the prices?? and where can we get them.. i totally love them

  24. duchess

    October 15, 2012 at 3:30 pm

    please how does one go about getting those dresses?

  25. Zinni

    October 15, 2012 at 3:55 pm

    All items are below N15,000. They will be available at Grey Velvet, Ikeja Shopping Mall and at this month’s LPM

  26. Bolaji

    October 15, 2012 at 4:03 pm

    Below 15k ke? Thats brilliant! Ok LPM, here i come!!!

  27. Sassy Girl

    October 15, 2012 at 4:37 pm

    Flirty and edgy…i can see myself wearing all these outfits! Great Job!. Would definitely be at this month’s LPM.
    @versence: Waka Pass!!!!… and let the door hit you on your way out!

  28. huh?

    October 15, 2012 at 4:51 pm

    Too sweet for word! God Bless the designer,God bless BN

  29. slimmy babe toh quality

    October 15, 2012 at 4:59 pm

    Gorgeous modeel,luv the skin tone….flawless

  30. lila

    October 15, 2012 at 5:15 pm

    Awesome collection girls!!! You guys look like you’re having fun! Thank you BN for this, you just made my month! Cant wait for LPM O!

  31. Olamideonpoint

    October 15, 2012 at 5:18 pm

    Brilliant models, Brilliant designers and Brilliant collection!!!!!

  32. Dee

    October 15, 2012 at 6:02 pm

    Lovely collection!! All so fashionable and wearable! Ride on chicas! More grace.

  33. crimson red

    October 15, 2012 at 6:56 pm

    Ive been an avid follower of the EJIROAMOSTAFIRI brand. I am mad about her designs, her style but just cant afford to buy them on a regular. Believe me when i say Christmas has come early for me!!! A diffusion line from my favourite fashion brand, that is insanely affordable!!!!! All roads to the D.E.A.T stand at LPM!!!!

  34. sealed lips

    October 15, 2012 at 9:56 pm

    Lovely pieces I can see my self wear all the dresses but not on brouges as the models did but these ar simple and lovely pieces………..

  35. sealed lips

    October 15, 2012 at 9:57 pm

    Lovely pieces I can see my self wear all the dresses but not on brogues as the models did but these ar simple and lovely pieces………..

  36. stephanie

    October 16, 2012 at 12:52 am

    Hello diana, hw can I get some of these am soooo interested but I live in minna?I await your response asap.

  37. Asiasands

    October 16, 2012 at 1:19 am

    its not ART! for goodness sake, call a spade a spade without exaggeration… its high street fashion… the navy blue dress with stars, is available in a blouse in Tesco!

    • AnOnYmOuS

      October 16, 2012 at 5:27 am

      I love your comment…I cannot over emphasize the fact that things are over priced in Nigeria. Target the middle class and your business shall grow enormously…15K for what now? How much is a Zara nice peplum top? $79…

  38. crimson red

    October 16, 2012 at 8:48 am

    My dears, it would be unfair to compare Zara’s cost of production to DEAT’s. Zara most likely use run sweat shops or produce in china (way cheaper). Here, we’re dealing with scarcity of fuel, no electricity, transportation nightmare amongst other things. So abeg, do the math! And besides, they said below 15k…. which means, you’ll most likely get clothes ranging from 2k to 15k…anyone wey your pocket reach.

  39. kreemiedee

    October 16, 2012 at 8:50 am

    @versence,darling its a diffusion line of ready to wear pieces u can just slip on! you can check out jason wu for target or versace for h n m,simple basic [email protected] friendly rates!

  40. Diana for D.E.A.T

    October 16, 2012 at 8:53 am

    Hello Stephanie, email us at [email protected] or [email protected].
    Thank you 😀

  41. notaplayerhater

    October 16, 2012 at 9:18 am

    Anonymous, abeg fiile!! $79 is about 12k. someone says the stuff are below 15k. whats de diff?? Or bcos de name is Zara?? question should be, is it quality Fabric? check! Good sewing cum finishing? Check! Great wearable design? The effing time Check!

    Go DEAT. if u no want am, go and buy your Zara school uniform and wear!Cikena! Umu Africa…smh

  42. Bella Noire

    October 16, 2012 at 11:53 am

    Fantastic fashions and fantastic photography that totally resonate. Nigerian fashion magazines, please note. This is how to do a fashion shoot. No weird poses, crazy art clothes and crazy makeup. It’s not in “awa culshure”.

  43. amarachi

    October 16, 2012 at 12:08 pm

    luvly colours

  44. ejogene

    October 16, 2012 at 1:30 pm

    Wow, beautiful colours, fun, simple and wearable. Weldone.

  45. Retrochic

    October 16, 2012 at 5:09 pm

    i absolutely love the collection, very brilliant, love the colours

  46. Temitope Oluleye a.k.a Temmie

    October 16, 2012 at 5:20 pm

    I love! love! love! these designs. I literally feel like snatching them off those models and put them on! Very chic and classy…..Simply gorgeous!

  47. tee

    October 16, 2012 at 6:45 pm

    im totally impressed. well done to the designers. you got the best naija models ive seen in ages.

    @haterz, where’s your own collection? Instead of you to think of how u can make names for yourselves, u are here attempting to discourage brilliant talents. mscheewww

  48. Mizz Bee

    October 17, 2012 at 9:22 am

    This is really a diffusion line…loving it a lot. I like the models and the photography, very detailed and yet fun. Great Job DEAT, looks like you guys know what you’re doing!

  49. csl

    October 17, 2012 at 9:25 am

    for guaranteed exclusivity – source ur fabric, create ur designs and get a good tailor. better still buy a machine / learn how to sew. everybody shouldnt look like clones.

  50. Trendysturvs

    October 17, 2012 at 9:41 am

  51. Amaka

    October 17, 2012 at 10:06 am

    In love with this collection. So wearable. I wanna be skinny again for this.

  52. Laiza Lounge

    October 17, 2012 at 10:23 am

    I love this collection!!! The dark model- Shalom definitely sold those outfits already…makes me wanna wear them!

  53. Mizz Bee

    October 17, 2012 at 11:00 am

    @csl: Aunty or uncle…whatever!!! If it was that simple, where is your own line? Biff chopper

  54. pynk

    October 17, 2012 at 11:56 am

    nice work.

  55. nini

    October 17, 2012 at 8:03 pm

    Ejiro nice job….. will definately be seeing you soon.

  56. FNF

    October 18, 2012 at 8:24 pm

    Exquiste collection you’ve got DEAT! good job. You should be on our website, definitely fit the profile 🙂

  57. Biodun

    October 19, 2012 at 1:31 pm

    Amazing stuff ejiro! Can’t wait to buy one of your pieces. I hope they come in big sizes for we full figured girls.

  58. vanitychaser

    November 19, 2012 at 12:00 am

    fun shoot, lovely photography, lovely colours!

  59. jay

    February 1, 2013 at 2:44 pm

    c’est belle

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