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Mercy Johnson, Davido, “How to Love”, Boko Haram, JAMB, Chelsea FC & BlackBerry Porsche lead Google’s Top Searches of 2012 from Nigeria



Davido is top Nigerian musician, whilst Mercy Johnson retains top Nollywood celebrity. Plus, “Love” takes a more important position as Nigerians are interested in finding out ‘what is love’ and ‘how to love’.

Google has announced its annual Zeitgeist, a look at 2012 through the collective eyes of the world on the web, offering a unique perspective on this year’s major events and hottest trends based on searches conducted in Nigeria.

Notable on the list for overall trending Nigerian searches in 2012 are education-related terms; “JAMB”, “WAEC result 2012” and “ASUU Strike” – This shows that Nigerian students are now resorting to the internet to gather crucial information about happenings in the academic space. Also coming tops in the overall list for trending Nigerian searches are terms Eskimi, Whitney Houston, NNPC recruitment, Boko Haram and Fuel Subsidy.

Beloved songstress and world famous diva, Whitney Houston (who passed away in February this year) takes the number one spot on the the list of overall trending people in Nigeria, followed closely by Super Eagles and Chelsea new signing, Victor Moses and Brazilian soccer star, Ronaldinho.

Perhaps more interesting for Nigerians are the music and Nollywood related searches. In the top trending Nigerian musician class, Davido aka “omo baba olowo” took the top spot as Nigeria’s fastest trending musician, closely followed by WizKid, MI, Dbanj, Psquare and Timaya. In the top Nollywood trending searches category, Mercy Johnson, who was the most trending Nollywood personality in 2011, maintained the position in 2012. She was closely followed by Ini Edo, Tonto Dike, Funke Akindele, and Genevieve.

If you were wondering if football still occupies a place in the hearts of Nigeria, well..yes it does. The love Nigerians have for top flight clubs in Europe is still as strong as ever. Champions league champions Chelsea FC is the 2012 are most trending football club in Nigeria, with Arsenal, Barcelona and Real madrid in 2nd, 3rd and 4th places respectively. The top Manchester rivals Manchester United and Manchester City both came 6th and 9th position respectively.

2012 was perhaps the year of discovering love in Nigeria with users asking ‘how to love’ and ‘what is love?’ Here’s hoping that this is reflected across the country in 2013. At the same time, unexpected hobbies seem to be making a comeback, with ‘how to rap’, ‘how to dress’ and ‘how to crochet’ also making it into the top ten ‘how to’s’.

This list wouldn’t be complete without listing some of the top searches connected to major incidents that occurred during year. Searches for “Rashidi Yekini dead”, and “Plane Crash” connect to some of the most painful incidents in Nigeria in 2012.

Last but not least, in terms of tech trends, the blackberry porsche captured Nigeria’s imagination, coming in 29th overall, and grabbing first place on the top gadgets list.

In addition to showcasing what people were curious about in Nigeria, Google Zeitgeist tools also offer insight into which topics captured the world’s attention in 2012. Top search terms from over fifty countries appear on the Google Zeitgeist webpage, – from most-searched travel destinations in Brazil, trending Australian celebrities and most-searched Egyptian Olympians, to top tech gadgets in Japan and everything in between.


Nigeria Overall Trending Searches

  1. JAMB
  2. Mozat
  3. Boko Haram
  4. ASUU Strike
  5. Google News
  6. Eskimi
  7. Whitney Houston
  8. Vanguard News
  9. NNPC Recruitment
  10. Aminiya

Nigeria Overall Trending: PEOPLE

  1. whitney houston
  2. Victor Moses
  3. Ronaldinho
  4. Van Persie
  5. Nuri Sahin
  6. Usain bolt
  7. Hulk
  8. Davido
  9. Eden Hazard
  10. Rashidi Yekini

Nigeria Overall Trending: FOOTBALL CLUBS

  1. Chelsea
  2. Arsenal
  3. Barcelona
  4. Real Madrid
  5. Liverpool
  6. Manchester United
  7. Reading
  8. AC Milan
  9. Manchester City
  10. Everton

Nigeria Overall Trending: NIGERIAN MUSICIANS

  1. Davido
  2. Wizkid
  3. MI
  4. Dbanj
  5. Psquare
  6. Timaya
  7. Ice Prince
  8. Tiwa Savage
  9. Tuface
  10. Flavour

Nigeria Overall Trending: TOP NOLLYWOOD CELEBS

  1. Mercy Johnson
  2. Ini Edo
  3. Tonto Dike
  4. Funke Akindele
  5. Genevieve
  6. Jim Iyke
  7. Chika Ike
  8. Van Vicker
  9. Rita Dominic
  10. Stephanie Okereke

Nigeria Overall Trending: HOW TO…

  1. how to love
  2. how to romance
  3. how to rap
  4. how to toast
  5. how to crochet
  6. how to dress
  7. how to Massage
  8. how to blog
  9. how to freestyle
  10. how to concentrate

Nigeria Overall Trending: WHAT IS…? – TECHNOLOGY

  • what is love
  • what is computer
  • what is Biology
  • what is Government
  • what is Economics
  • what is Education
  • what is Communication
  • what is Chemistry
  • what is Money
  • what is Science

Nigeria Most Searched PHONE

  1. Blackberry Porsche

Nigeria Most searched: INTERNATIONAL SPORT

  1. London Olympics

What is Google’s Year-End Zeitgeist?

Zeitgeist” means “the spirit of the times.” At the end of each year, Google celebrates this spirit by revisiting the year’s top searches around the world. From most-searched travel destinations in Brazil, to trending Australian celebrities, to most-searched Egyptian Olympians, to top tech gadgets in Japan, and everything in between, these lists give us insight into the curiosities that captured the world’s attention in 2012. This year, they are launching the 12th annual Google Year-End Zeitgeist on The site showcases over 800 top-ten lists across pop culture, sports, music, politics, news, and more. It’s global, spanning over 50 countries. You can check out global search trends, compare terms using interactive data visualizations, and watch the annual Zeitgeist video.

To see more information about Google Zeitgeist across the globe, use interactive data visualizations and to watch our annual video, visit or


  1. hmmmmmmmmmm

    December 13, 2012 at 7:25 pm

    Davido now goes by the name O.K.O “Omo Kekere Olowo”

  2. faith

    December 13, 2012 at 8:24 pm

    Naija N money…”what is money”” got me laffing…lol

  3. McKme

    December 13, 2012 at 8:25 pm

    #pause why is Omotola Ekeinde not on that list? Why? Despite all the rave reviews and the noise? No, it fair? Is it? Lemme just keep quiet…

    • Incaseudontknow

      December 14, 2012 at 3:45 am

      That’s to show u that in d grand scheme of things, she really ain’t relevant.

    • bibi

      December 14, 2012 at 6:07 am

      Abeg d fact dat chika ike made d list doesnt mean she’s more than omotola even Nse didnt make d list abeg. Angelina jolie doesnt make some hollywood lists atimes yet she a queen.MERCY JOHNSON OF LIFE!! sittin on ur faves even without havin a twitter accnt TONTO COULD NEVER.

    • annie

      December 14, 2012 at 6:14 am

      HELLO!? 2face didnt make d list either dat doesnt take away d fact that he is more popular than timaya and many more so wat’s ur prob with omotola?

    • Thelma

      December 14, 2012 at 10:47 am

      tuface did make the list. check again

  4. sarafina

    December 13, 2012 at 8:50 pm

    Aw! Ini Edo and Mercy Johnson. Quiet but slaying other noise making basic bit*:*s. Keep snatching dem wigs *adjusts halo*

  5. sarafina

    December 13, 2012 at 9:02 pm

    Soo happy for Davido! Dbanj who? Omtola who? Genny exxagerated PR who? Bow bit*:2*s

  6. what

    December 13, 2012 at 9:24 pm

    Love Love Mercy Johnson….I think shes quite underrated, a true talent!…

  7. Eefi

    December 13, 2012 at 10:15 pm

    Once again omotola doesn’t make d list. It was all fake hype after all…just like someone said.

    • mama

      December 14, 2012 at 3:39 am

      lol get over this woman already. ha so what if she doesnt make d list? it seems like you guys just like creating unnecessary rift. ha!

    • Bode

      December 14, 2012 at 10:04 am

      You just sit down dey wait to prove the hype on Omotola is fake? Hahahahahahaha …..sidon there! Babe is one of if not the most popular actress from Africa. That is not contest able and not subject to your hate Eefi. Sorry.

    • dami

      December 14, 2012 at 12:43 pm

      fake hype, almost 2 decades in the game, can fake hype last that long? omotola is still the number one, no doubt.

  8. Msunderstood

    December 13, 2012 at 10:25 pm

    Most googled doesn’t necessarily translate to most popular. It cld mean they heard about u n want to know more abt u, in dat case u r upcoming or a major incident occurred in ur life like Rashidi n Whitney.
    Me, I know I google Genevieve to get her pics for style inspiration

    • Suchalady

      December 13, 2012 at 11:23 pm

      Very well said.

  9. flo

    December 13, 2012 at 10:42 pm

    Mercy Johnson! I just love her!

  10. nems

    December 13, 2012 at 10:43 pm

    how to love
    how to romance
    how to rap
    how to toast HAHAHA

  11. Bode

    December 13, 2012 at 11:09 pm

    They somehow always want to leave omotola’s name out. Even someone named chika Ike made list! Omotola keep doing your work mehn! All these even make people notice and love you more! Am I the only one who thinks its wierd? Haba!

    • Shhh

      December 14, 2012 at 11:57 am

      Lmao. See excuse na. This is a computer generated report hun. Aint nobody leave out any name(s). Turns out ppl aint really gaga over ur ‘mama’. And don’t give me that she’s already popular bs cos so is 2face, psquare, wizkid, dbanj, n genevieve and they all still made d list.

  12. NAtalkamoh

    December 13, 2012 at 11:16 pm

    Nollywood top personality; mercy Johnson…. Oops, genevieve nnaji no go like this list oh,

  13. Bamzi

    December 14, 2012 at 3:50 am

    It’s Genny B*****s!

  14. dipo

    December 14, 2012 at 7:32 am

    lmao @ what is computer

  15. Brandigest

    December 14, 2012 at 8:02 am

    I wonder why my name is not on the searchlist *not happy oh* note that this search is from Nigeria, so I think here we all know Genevieve and Omotala, no need to search for them, but names like Chike Ike would be searched cos we all want to know who he is… People residing in the east, north, south south would search for Davido cos they would want to know who he is… So all this does not necessarily mean that davido is more popular than Tuface or Psquare, ina way it’s skewed to those upcoming acts…#my2cent

    • Bode

      December 14, 2012 at 10:01 am

      INFACT this is the Best analysis and it totally makes sense now. This search is not international it’s Nigeria so Omotola and Genevieve at least in the whole Africa are WELL known . I’m even now shocked why Genevieve’s name is on the list .

    • Autoprincess

      December 14, 2012 at 11:28 am

      Gbam!!!! Well said. Some people just refuse to think critically before they open their mouths (or keyboards) to talk. It is Google search people! You only search about things previously unknown to you or to get more information. The fact that some major names are missing means they are well-known already.

      *Now going to google my name repeatedly so it can be on the list next year*lol

  16. Teefah

    December 14, 2012 at 8:28 am

    Wow nigerians are really looking for love o

  17. ifybabe

    December 14, 2012 at 9:09 am


  18. anon

    December 14, 2012 at 9:52 am

    These reports are more like popularity contests really. To be popular you have to keep making the news; either for good or bad reason. That siad take a look at the people ranked higher than the others, there are reasons why people would have gone out of their way to search for information on them online. Davido had a couple of issues, while Mercy Johson got married or is it got pregnant. Plus if you really do a search on these highly ranked folks online you would find more interesting content than others. Truth is the world of celebs is driven by popularity. The day a celeb stops making headlines is the day they lose their celeb-status.

  19. david

    December 14, 2012 at 10:32 am

    Am even glad that the sexy diva’s name is not there so nothing to keep quiet about cos as regards the list in the actors category where mercy johnson came first, it comprises of thespian that have the most scandal story, there by asking people to google their name just to wanna know read the story. Am eve

  20. cathy

    December 14, 2012 at 11:34 am

    just glad mercy johnson made that list. if i ever venture into acting, acting alongside her would be a dream come true.

  21. aanu

    December 14, 2012 at 12:23 pm

    like some one said, 2face’s name is not even on the list, so does that mean that davido is better than 2face? omotola is way ahead and we all know that, so no more question.

  22. dami

    December 14, 2012 at 12:40 pm

    Am even glad that the sexy diva’s name is not there so nothing to keep quiet about cos as regards the list in the actors category where mercy johnson came first, it comprises of thespian that have the most scandal story, there by asking people to google their name just to wanna know read the story

  23. sarafina

    December 14, 2012 at 12:52 pm

    Erm! Who are these pained nigerettes yarning shi* here? Puh-leese deal with the fact that your fave aint searched by millions as ya’ll had thought. Your faves flopped. Aint nobody got time for them. Ya’ll better deal!

  24. Autoprincess

    December 14, 2012 at 1:34 pm

    How to crochet ke??? For naija?????

  25. irregadeless

    December 15, 2012 at 4:33 pm

    Genny for life..”KMA”

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