Must Watch Video! Nigerian Media Personality Toke Makinwa speaks on the “New Money Syndrome”

Toke Makinwa - June 2013 - BellaNaija

Well, if you’ve got it flaunt it, right?

On this episode of Nigerian media personality Toke Makinwa‘s Vlog, she speaks on the 5 ways to identify people with the “New Money Syndrome”.

From telling everyone you vacationed in Paris to flaunting your new Louis Vuitton bag (Either real or fake), are you part of this group? Watch and let us know.

84 Comments on Must Watch Video! Nigerian Media Personality Toke Makinwa speaks on the “New Money Syndrome”
  • Tiki June 21, 2013 at 11:17 am

    I’m beginning to like this Toke. Her vlogs are interesting!

  • Jane June 21, 2013 at 11:18 am

    I never comment on blogs, but this girl sounds silly…

  • BSR June 21, 2013 at 11:28 am

    Thumbs up! Like this one. Thought i was the only one who could identify these new money people and find them pretty annoying.

  • Imo June 21, 2013 at 11:42 am

    So what should we then do?

  • bunmi June 21, 2013 at 11:45 am


  • Kc June 21, 2013 at 11:53 am

    Msschheww so disgusting, wasted 5mins of my time on d crap…

  • KKKKKK June 21, 2013 at 11:56 am

    Please, let’s stop commenting, I just need her to go away…. I’d prefer BN to keep patronising the other lady that talked about the brazillian weaves, the so called ‘pursuit of happiness’ and more real stuffs biko…sorry o, Not knocking your hustle girl but there are more real issues to be talked about…yea, I have eaten today…

    • jcsgrl June 21, 2013 at 12:59 pm

      Yeah I hear you…was rooting for her b4 but now I prefer Sisi yemmie biko. BN you can still feature Toke but give us other people. Introduce competition…lets see whose webpages will get more attention. Right now its just her and she can say whatever. Add other vlogs out there o! I didn’t even bother clicking on the video because she is guilty of the new money syndrome…my two cents

  • hmm June 21, 2013 at 12:05 pm

    Toke i have never commented on these your blog sessions because i actually enjoy them and like you …but this one is not it at all..i get what you saying but it sounds snobbish….some rich people also do this …also in your celebrity world most of your people are new money…please do better….still like you..

  • marvel June 21, 2013 at 12:14 pm

    Toke? You want to talk about new money? See your weave and complexion. That costs a lot and to be honest, the old money types didn’t see sense to spend all that on vanity. That why they acquired assets. It sounds a bit pot calling kettle…..
    Let us not mix envy with name calling.

  • Cutiepie June 21, 2013 at 12:14 pm

    Toke Makinwa is being shoved in her faces everytime and we must deal ! lol. I do like quite a lot of her vlogs by the way.

  • shay June 21, 2013 at 12:16 pm

    She has that isale eko mama look. u know those ijele bambam type faces

  • Christy June 21, 2013 at 12:22 pm

    Nigeria is everywhere full of new money and it is because of politics. Only in 9ja where you can suddenly hammer overnight. Toke sef you are also guilty. On your blog you constantly talk about the brands that you have. Which other day you posted on Instagram which choice of sth sth shoe to buy at Selfridges. Do you think Bella Adenuga would have done that or one of the Cardoso sisters. Abeg take a look at the mirror. Most of the celebrities and showing off their newly acquired stuff, is it not new money palava. Abeg talk to the people in the circles that you move and party with. Has anyone ever seen Naeto C flaunt anyhing he buys on social media. That my people is the difference between someone who was brought up with money and these new brand of ojuorolari celebs that we have.

    • chichi June 21, 2013 at 12:30 pm

      best comment so far…and ugh, love me some naeto C. so classy

    • Mz Socially Awkward…. June 21, 2013 at 12:56 pm

      I agree, Christy. She’s definitely opened herself up to the firing range with this post, especially when some of us recall that Instagram photo with the question about the Gucci shoes. And speaking of Instagram, I’m fingering that as a major culprit in dis “new money” matta. Nouveau riche celebrities can now bask in all the fan adulation they’ve ever craved for…

    • Amazeballs! June 21, 2013 at 1:26 pm


    • Chikaka June 21, 2013 at 1:35 pm

      In the true sense of the word, the Adenuga (Michael Adenuga) and Cardoso (Yemi Cardoso) families are new money. However, Mrs. Cardoso is from old money by virtue of the fact that she’s nee TOS Benson. The Chikwe family is a mixture of both. That these people you mentioned aren’t loud is probably a personal choice and a bit of class.

      • Christy June 21, 2013 at 1:56 pm

        You are sitting on the fence. Classifying it or not, personal choice or whatever, the new money syndrome lacks class and Toke doesn’t have class, same with the other ojuorolaris in her group. So this her video is a case of pot calling kettle black. I will still use Naeto C as a good example whether he is half new money or not. He is worthy of emulation in this respect

    • MK June 21, 2013 at 2:14 pm

      Christy chop kissssssss

    • FAR June 21, 2013 at 4:37 pm

      Don’t know you ma’am but I love your comment! Absolutely on point!

    • Iamme June 21, 2013 at 4:49 pm

      I know right! Naeto C doesn’t go about “instagramming” pictures of his new kicks or car or house…unlike some people…so unnecessary sometimes if you ask me!

  • mimi June 21, 2013 at 12:36 pm

    ermmm but dear Toke, arent you slightly (r greatly) judging people? even if u aint naming names? Whats the difference btwn what ur doing (Judging) and what blogs or ‘haters’ according to you, do?

    I dislike when people place themselves on some higher ground to others. Besides u do exactly the same (maybe to a minute level)

  • jhno June 21, 2013 at 12:43 pm

    @christy : WORD !!!!!

  • her June 21, 2013 at 1:01 pm

    cough cough…. awon sister Toke, wizkid and co

  • mimzzzzzzzzzz June 21, 2013 at 1:10 pm

    Very shallow…………….

  • Wuch June 21, 2013 at 1:23 pm

    We all know what she is saying is true, wen u see this new money syndrome people you would know and it is highly disgusting, she totally summarised it well, regardless of if she is judging or is part (no one asked you that, watch nd if you are not satisfied, carry your face away) Moreover, nothing silly here, it is just her blonde moments (like she wrote in her biography) and her thoughts that she decides to share #dazall…@ Christy I’m not entirely sure I wanna support the way you started ur constructive criticism but your last four sentences are great..s/o to you for that one.

  • Chikaka June 21, 2013 at 1:26 pm

    But isn’t she “new money” too? I’ll term Naeto C new money because of his Mum’s prominence. On the flip side, if you want to use his Dad’s old wealth, then that’s old money. A mix of both for the Chikwe family. Maje is from old money and because she’s with him she’s talking out of his palms.

  • Abiola June 21, 2013 at 1:44 pm

    i like her dress

  • Positive June 21, 2013 at 1:45 pm

    You all were yabbing when I commented on her “Common Beliefs about Interracial Relationships”.
    Even Bella replied to my comment. Now you are seeing what I saw from afar…..
    I said it before & will say it again…
    BN’s regular readers do not like this ‘intrusion’ at all.
    Is it not a Youtube channel?
    Ehn….… All her fans can subscribe to listen directly.
    No need to shove it down our throats.
    I don’t bother to listen to what she says by the way.
    TV personality does not equal ‘expert review of every area’
    There are other BN features that are worth BN regular’s time……
    Abeg more of ATOKE…
    Monday Morning Banter & BN Hot Topic is not enough oh…
    No hating….
    Just saying…

    • Babym June 21, 2013 at 2:46 pm

      Ok but really though, if you cannot stand the babe and what she has to say surely you do not need to click on the post, watch her video and take ur precious time to comment…. Just saying

      • Laide June 21, 2013 at 7:17 pm

        Especially not every week…just adding

    • Sebby June 22, 2013 at 12:19 am

      I can’t believe there are so many negative comments on this post. I remember your comment on her last vlog “Common beliefs about interracial relationships” and how you got ‘chopped’. Oh well… I think you guys should cut her some slack.

  • Lola June 21, 2013 at 1:48 pm

    Love the dress.

  • ms lala June 21, 2013 at 1:54 pm

    @her….DONT FORGET OGA PETER OKOYE lol…i died at my enemy enemies enemies….someone please make a song out of that..cuz yo girl needs to laff…but itsnt half of lagos somehow new money even though it isnt average babe or bobo is constantly acting like they have never seen money before…and instagram made it worse…just seriously sad.

  • Spotter June 21, 2013 at 1:58 pm

    For those that clicked on the Vlog… Biko what is it all about? Lol
    Please more of Sister Yemmie Vlog Bella Naija #okbye

  • Rukky June 21, 2013 at 2:03 pm

    I have a feeling she’s referring to someone that is known to her circle–if that’s the case, that’s disrespectful. Some people are flamboyant by nature (eg: Davido) whilst others are conservative by nature (I can’t even think of a name right now).

    Do whatever makes you happy with your hard earned money. I mean, if you’ve dedicated like 10 years of your life to your persistent hustle and you finally make it, by all means ball so hard because you’ve earned the right to do so. And even if you were born rich, na your papa money so if you want to be arriving in the market in your private jet, do am, we no send. Toks Toks, fine girl, you know if you had it you might do it the same–let’s not hate, God is on the throne 😉

    • Non professional opinion June 21, 2013 at 3:28 pm

      Comment of the year!

    • Oaken June 23, 2013 at 5:10 am

      Kpom…the heifer is neither old money nor new money wo you could tell she is using this close thing to dish backhand beef to her friends. Jealousy go wound toke o

  • sisi shalewa June 21, 2013 at 2:14 pm

    Toke, you chat so much sh*t

  • Addey June 21, 2013 at 2:14 pm

    What is this woman Talking about??? I have never commented on anything before but this is really annoying. Everyone has money syndrome and it doesnt matter weither you are born with silver spoon or not.

  • Alex June 21, 2013 at 2:19 pm

    This is all you got to tell the world toke?? I mean on your vlog. At least she’s doing something and she can get better hopefully*_*

  • Cutiepie June 21, 2013 at 2:45 pm

    I think, bragging or showing off is a lot of times too, a finctin of the person’s mentality, and not necessarily whether, the money is ‘old’ or ‘new’. For example speaking of bragging on social media, Paris Hiton shows her material things all the time and she is old old money vis a vis the hilton hotels etc. However i do agree that new money people tend to do it more

  • dp June 21, 2013 at 2:47 pm

    madam dis cream you are rubbing u will regret it soon oh, cos u look weird

  • Babym June 21, 2013 at 2:49 pm

    Lolol really enjoyed this post, Toke always make me laugh and those of I advocating for more serious topics, life is already soo hard as it is, nothing wrong with light hearted posts every now and again 🙂 Toke pls keep them coming

    • Yup June 21, 2013 at 3:50 pm

      God bless you for this one @ Babym..dey won’t understand ! She didn’t say she wants to be an inspirational speaker, Babe is just having fun with this thing and some of y’all are here, steady hating… Plz like Babym said Life is already hard, y then do u wanna keep up with serious/harder issues (not like dey keep up with the inspirational talks oo, dey just get motivated that minute and then forget the next minute; dey would be coming here to form over serious for us, abeg who u they do ?… .A mixture of Laughter and sense is what Toke does… #simplezz

  • olajumoke June 21, 2013 at 2:55 pm

    LOLLL…na wa o! toke, please take your vlog away from BN ooo! there are many haters already…..can you survive this hatred at all?Meanwhile talk about real issues biko!

  • Penelop June 21, 2013 at 3:20 pm

    Adenuga is not old money…

    • ms lala June 21, 2013 at 3:28 pm

      riiiiiight!..i keep asking when he blew up…

  • Penelop June 21, 2013 at 3:33 pm

    pls when did Neto C family become old money, not at all not even his parents …..hmmm Nigerians pls wake up…

  • Penelop June 21, 2013 at 3:43 pm

    having class and not been loud is not just been about old money. there are pple that are old money and still very loud and annoying, no etiquette, no spirit of been humble…., and also u can find some few new money pple coming from an average home and they act well.. you would never know.

    • ms lala June 21, 2013 at 4:51 pm

      TOBI OSOBA LOL thats a name dropper for ya

      • CaliforniaBawler June 21, 2013 at 11:25 pm

        lol….isn’t that my cute bobo…please tell me more!! hehehehe 😀

      • Olanma November 28, 2013 at 1:39 pm

        What foes he have to do with this post? Please explain.

  • Nice Anon June 21, 2013 at 3:47 pm

    Obama sorry oh lol ITK

  • marvel June 21, 2013 at 3:56 pm

    The comments are more interesting that the vlog. It would be nice to visit the old money vs new via a credible journalist, who is big on research. Ppl don’t realise that when looking at old money, all that Banana Island, VI Extension (Maroko), Lekki Phases 1 – 100, Magodo, Ogudu etc are OUT!! These were swamps/fervelas/bushes. Surulere was pretty much for the poor vis a vis creative types but certainly not for the rich. Dolphin, Foreshore, Parkview are also out too…
    And, professions such as make up artists, events coordinators, make up, singer/dancer, Nollywood actors and actresses (mostly untrained and uneducated), footballers, scratchcard wholesalers, coldroom types, small small fashion shops everywhere, nails and eyelashes – All would be out with dirty looks too. LOL

  • meme. June 21, 2013 at 4:20 pm

    Toke just seems to feel entitled by association. Talking as if she has pedigree herself, we know your papa? Hell, we didn’t even know you 2011. Bella pls, every hit isn’t a good hit! Trust me, ppl don’t watch d videos anymore, dey open to read d comments. Pls spare us, use the space for somethg else abeg, we won’t miss her or the vlog. After all we’ll still see her on d red carpet, but these her titles alone are quite annoying, talkless of d video

    • Non professional opinion June 22, 2013 at 1:28 pm

      I thought it was just me. I never watch te videos. Actually, I saw one and the way she speaks is too…somehow. However the comments are always entertaining.

  • Omoba June 21, 2013 at 4:39 pm

    See pot calling kettle black….Toke,do we need to post your instagram pictures n captions??? Chick plsss,go n sit down somewhere, you are top of the ojuorolari /New money syndrome list……

    • Pd June 23, 2013 at 6:44 pm

      Where is the money sef…….no be packaging dem dey do…..yinmu!

  • Blesson June 21, 2013 at 8:56 pm

    U celebs re the ones posing all what u gat on tis social media. even u Toke does that… and ur instagram pictures can say it all. So if u garrit, pls flaunt it… Toke, a little advise.. on ur next vid pls talk like ur real self cos d movement of ur teeth and lips sometimes look unattractive when u…but trust me u gat lovely eyeballs. #nohomo #justsaying *** winksss

  • Ure June 21, 2013 at 9:16 pm

    Lmaoooo! I’ve never found any of her videos funny but this one got me laughing out really loud especially from 5.05. Lol Toke jisike oh! U really get time.

  • Idak June 21, 2013 at 9:42 pm

    Very quick question; what do supposedly sane people go to look for on Instagram?
    Very innocent question o!

    • nwanyi na aga aga June 24, 2013 at 9:54 am

      Ah ! Idak my friend I keep wondering. i am yet top figure out if the instagram is for showing off abi posing with new things? Anyway I dont even know. They said it had video with filter now and there is also keek. *itiswell*

      • Idak June 24, 2013 at 5:33 pm

        nwanyi oma, mua wu kwa old school (not old money o!) ke kwanu nke wu KEEK? ara gba kwa ekwensu!!

  • GD June 21, 2013 at 10:10 pm

    Whats Tokes own abeg. Gbeborun oshi. Her stupid ass vlogs are starting to annoy me -____-, Im starting to think she’s using these dumb videos to indirect at ppl and shes making herself look shallow. Like honestly Bella, I cant believe u actually posted this.

  • TheTruth13 June 22, 2013 at 3:38 am

    Bella ko da nau. Somebody will be commenting truthfully and u won’t be posting it. So why bother asking for our comments?

  • Bev June 22, 2013 at 3:52 am

    Isnt she a bit too old for this teenage talk. Always chatting rubbish on her vlog and her facial expression makes me itch. I bet we’d all like her better if she’d just take pictures, look pretty and keep the mouth shut. Too petty, no one cares, we know this already.

  • Ada Nnewi June 22, 2013 at 8:06 am

    Lmao! Toke your post this time struck a lot of nerves…apparently the “uncultured” new money group is ready to hit you with as many nasty comments as possible.. I really enjoyed this post!!!

  • June 22, 2013 at 8:51 am

    new money people are actually disgusting and Toke is right , they cant speak english properly and tend to overdo everything, they wanna roll with old money so they end up picking the tabs on all the drinks old money buys at the club. We are in the flaunt age, Instagram, Facebook, BB, etc makes people flaunt, the really big old money are the loudest, talk about Donald Trump, Aristotle Onassis etc

  • Madman June 22, 2013 at 10:03 pm

    Where is her accent from? She sounds funny. I’m proudly old money. Truth is no one cares.

  • Oaken June 23, 2013 at 2:43 am

    This is really stupid and I’m not sure why BN continues to indulge this sort of mindless drivel

    • Cynthia June 23, 2013 at 4:36 pm

      Thank you oo, very shallow, superficial, no depth and no value……….. Smh. Like the saying goes little minds discuss people. Plsss focus on more important societal issues. Mtcheww.

  • Temizzy June 23, 2013 at 8:24 am

    Thank You Toke, ignore the haters as usual. God will take you places, Amen.

  • Kiz June 24, 2013 at 1:41 am

    This is not about the video…but I think Toke should check her thyroid/goiter….it looks a bit big…b4 it gets too late…love u tokestarr…

  • canadian igbo June 24, 2013 at 4:08 am

    lmaooooo. I was quite entertained. My question is…toke why do you delight in blasting yourself? You must realy feed off negative energy. Well may God continue to empower you cuz idikwa mighty. In my own opinion people that have money are those who can afford to make international investments (education for example) and still eat comfortably. However if your money is only going into packaging and showing off then that is *newmoney without common sense*.

  • mujer casada June 24, 2013 at 4:17 am

    “……Park his ferragamo in a no parking spot…….” – Toke, Feragammo don dey make motor abi you miss point there? Nevertheless, old money people and super rich new money folks don’t get on the internet like many celebrities we know. they don’t do vlogs, blogs, etc except they are juvy and from poor backgrounds. If they do, they tend to be anonymous…… I think there is an education piece of the puzzle that you did not touch on. You can have all the money in the world and not be educated. I don’t mean going to school. I mean awareness, social consciousness, knowledge of the rules of valuable human interaction, psychology of human interaction. No one in their right minds or with the right education wants to always serve up themselves as meat – which is what the braggarts do. …….just saying…

  • Tolu June 24, 2013 at 9:18 am

    Pumpkin! Please marry me

  • Xtelle June 26, 2013 at 4:38 am

    There’s “old money”, there’s “new money”, then “there’s fake it till you make it” wannabe money sha… Toke, why didn’t you talk about the third ones? Abi it will strike to close to home?
    It’s their money an they can do what they want with it, as for you stop hating, stop famzing, stop making a fool of yourself and face your career.

  • Watin HAPPENNN June 27, 2013 at 2:16 am

    urm Toke! you are guilty of this!

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