After a successful premier edition, BellaNaija Style presents another edition of The Making, a fashion and photography project initiated in 2011 to provide visibility for unknown creative designers and open up distribution and retailing channels for their brands.
For its second edition, the creative team behind the project Insigna and the BN Style team will bring you designs from 10 designers. At the end of the season, one out of the 10 designers will walk away with a cash prize as well as retail and sponsorship contracts.
Yesterday we kicked off with Telvino Kouture, now it’s time to check out Chechi Arinze‘s pieces.
Uchechi Arinze was born to a Nigerian father and a Guyanese mother. Her mother owns “Audari”, a fashion design house where she began to develop a passion for fashion. Uchechi’s a graduate of Architecture from the University Of Lagos.
In 2009 she entered The Ade Bakare young designer’s competition where she came in second place. This opened her to the possibility of fashion design as a full time career.
She has a ready to-wear affordable line called Eznira which is characterized by trendy fashion forward pieces consisting mainly of batik print and linen. She has worked backstage at the Fela Show & Arise Magazine Fashion Week 2011 . Uchechi was also part of Mai Atafo Inspired‘s design team which involved styling, assisting in design and working on various collections for different fashion shows.
The theme of the shoot is “Lure of the Exotic”. According to Insigna, the collection portrays the wardrobe of a free spirited working class lady who has a top sense of style and likes to be the center of attention.
Check it out!
Designer: Chechi Arinze
Photography: Babz Bamiro
Photography Assistant: ID Asumah
Stylist: Ify Onyido
Make-up artiste: Bisola (Ashabee)
Make-up products: Kuddy Cosmetics
Model: Stephania Bassy (BETH Models)
Location: Studio Wellbrook Lagos
E: [email protected]
For more info on The Making project, log on to their website – www.TheMaking.com.ng