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Ghanaian Design label 1981 Debuts its 2013 Collection – “Layers”

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1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (13)

The 2nd collection of Ghanaian design label 1981 is finally here and it has got us thinking of “Layers”. For this collection, the designer Nana Kweku Brenu analysed the concept of layers from architectural designs and their defined and rigid shapes. He drew his inspiration from the Design Museum in Halon by Ron Arad and “Mutated Panels” an art installation by Richard Meier.

How did he translate this to this great collection? He decided to create contrasts between structured & fluid layers and achieved this through the use of fabrics with different technical properties. To help convey the architectural ambiance of the collection, the colours chosen was of a neutral pallet and a touch of colour to bring some warmth and pop to the collection. These elements help give a three dimensional and modern look to the collection.

So BN fashionistas/fashionistos, what do you think about the collection?

1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (17) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (19) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (18) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (14) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (15) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (11) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (16) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (20) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (9) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (2) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (10) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (5) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (1) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (8) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (7)1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (3) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (4) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (6) 1981 Autum-Winter 2013  Collection LookBook - BellaNaija - July2013 (12)

Photo Credit:

Photographer: Livio Bez

Stylist: Giacomo Simoni

Models: Jaelle & Viktoryia

For more information you can visit the 1981 Facebook Page and their website {here}

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

47 Comments

  1. Kachi

    July 8, 2013 at 4:32 pm

    Lovely, really wearable and workable…

  2. Pricey

    July 8, 2013 at 4:38 pm

    Horrific!

    • i no send

      July 8, 2013 at 5:04 pm

      kai..lol

    • Miss Eloquent

      July 9, 2013 at 4:18 am

      You meant terrific?

    • Motun

      July 9, 2013 at 9:38 am

      Sorry what is horrifying about these clothes…i bet you meant Terrific or you should try and stay closer to your dictionary.

  3. BubblyBliss

    July 8, 2013 at 4:44 pm

    Love the clean cuts and finishing

    • Naveah

      July 8, 2013 at 9:04 pm

      Was gonna say the same thing but you beat me to it. I cosign.

  4. Angry grandpa

    July 8, 2013 at 4:52 pm

    Perfect execution!!!!

  5. Godslove22

    July 8, 2013 at 5:04 pm

    Simple and wearable….NICE

  6. Bimpe

    July 8, 2013 at 5:10 pm

    somber

  7. Amaka

    July 8, 2013 at 5:14 pm

    Strictly for straight people like me!lol

  8. Es

    July 8, 2013 at 5:17 pm

    Perfection! Love it

  9. Laide

    July 8, 2013 at 5:30 pm

    Kinda have a ‘Zara” feel to me… I like

    • DREAL

      July 9, 2013 at 8:46 am

      ON POINT!!!!!

  10. julit

    July 8, 2013 at 5:40 pm

    nigeria una dey look so?

  11. Couture By Makioba

    July 8, 2013 at 5:52 pm

    Beautiful pieces…

  12. FRIED RICE

    July 8, 2013 at 5:53 pm

    she shud go and design for ZARA

  13. amakafaith

    July 8, 2013 at 6:11 pm

    very romantic and girly,pricey get urs and stop being jealous cos u cant do dat

  14. Miss Phoebz

    July 8, 2013 at 6:25 pm

    Nice wearable pieces.

  15. funmi

    July 8, 2013 at 6:27 pm

    lol… why are they standing like robots. lovely piece though

  16. Uby

    July 8, 2013 at 6:47 pm

    Very classy and simple.

  17. Clo

    July 8, 2013 at 6:56 pm

    Very fine clothes for work, and I love the models too, they just make u wana pay the clothes all the attention and pay them none “Soldier girls shit”

  18. Non professional opinion

    July 8, 2013 at 7:04 pm

    The aesthetics are fine, but when clothes make skinny models look heavy, what hope do mere mortals have,

  19. Deedee

    July 8, 2013 at 7:41 pm

    The models should release their faces a bit, they look angry jare, kilode gan….Nyways wearable pieces sha

  20. Queen E

    July 8, 2013 at 8:51 pm

    Beautiful work! I can wear them all!!!

  21. Seyi

    July 9, 2013 at 12:04 am

    Lovely!

  22. FBI

    July 9, 2013 at 12:12 am

    wow! this is nice! reminds me of Zara. great Job!

  23. Titi

    July 9, 2013 at 5:02 am

    the models – it up. Am sorry. Nice dresses but the models are both a no no.
    You wear the dress dont let the dress wear you honey, w.k.o.n.i.t?
    Stone Face, if you were a lil pretty it may even have helped a lil bit.

  24. Titi

    July 9, 2013 at 5:02 am

    Take cue from SikaDesigns UK or Duaba Serwa.

  25. HoneyFromGH

    July 9, 2013 at 6:22 am

    Ghanaian designer does it and its perfect…..pro make up,pro photography,pro styling and overall classic designs. Naija take note…clean fine cuts!!

    • DREAL

      July 9, 2013 at 8:51 am

      Please go and sleep!! And on your way there, learn some proper English…Nigerian Designer does it ko, ni!!

  26. BUKKY

    July 9, 2013 at 8:22 am

    beautiful beautiful pieces and classic i’d rock dem all…yes dey similar to zara designs…bravo!

  27. Foxy

    July 9, 2013 at 8:24 am

    I would wear every piece! Amazing! Love love love

  28. Tobi

    July 9, 2013 at 8:31 am

    Clean and chic collection. But the name got me wondering… “where are the layers?”

  29. NACHI

    July 9, 2013 at 8:34 am

    BEAUTIFUL,CLEAN CUT.

  30. Omo1

    July 9, 2013 at 10:46 am

    And why are the models standing like lifeless poles??!! I know its a concept, but a little bit of varied postures would have seemed ideal..

  31. lola

    July 9, 2013 at 10:55 am

    it’s nice but it looks like a collection for h&m

  32. Chikaka

    July 9, 2013 at 10:58 am

    Not bad. She definitely added a different twist with the way the models posed.

  33. BubblyBliss

    July 9, 2013 at 12:11 pm

    I feel the design are a lot more like AQ/AQ (aqaqa.com) than Zara

  34. BubblyBliss

    July 9, 2013 at 12:11 pm

    *designs

  35. BubblyBliss

    July 9, 2013 at 12:12 pm

    The black model reminds me of Naomi. Yeah, Ms. Campbell

  36. Sarah Adebayo

    July 9, 2013 at 3:16 pm

    Me no Like!!!

  37. Ewurafua

    July 9, 2013 at 5:27 pm

    I personally do not see Zara in any of these clothes. I should know, as Zara represents about 70% of my wardrobe. I do agree that some pieces are very Aqua-ish, especially the pleated front skirts.
    Personally, I see a lot of COS inspiration from these photos. The clothes, the colour palette, the styling, the way the models pose etc are very COS-ish.

    • Simya

      July 10, 2013 at 3:26 pm

      I agree, the colours and simplicity is zara like, however the structure and designs are more aqua. Lovely collection

  38. Black Butterfly

    July 9, 2013 at 9:26 pm

    Beautiful tailoring- loving the clean lines..
    Visit: BLACKBUTTERFLYSTYLE.COM

  39. dee

    July 23, 2013 at 3:33 pm

    Nice.

  40. Purple Ivy

    July 26, 2013 at 10:47 am

    I like how wearable these pieces are and very refreshing to see an African designer not using African prints.

    xoxo
    Ivy
    purrpleivy.com/

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