Connect with us

News

All Hail the “Donna of the West”! Presenting the Resort 2014 Collection Lookbook by Ejiro Amos Tafiri

Published

 on

Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013001It’s not 2014 yet, but fashion is timeless right?

Presenting the Resort 2014 collection from eponymous Nigerian design label Ejiro Amos Tafiri. Being known for accentuating the female curves in its designs, the label has brought another signature collection themed “Donna of the West”.

According to the label, they stirred the brand in a new direction by infusing a bit of soft  edginess with hints of drapery, while maintaining the labels signature aesthetics of seamless fluidity.

Here is what the official release had to say about the new collection.

In continuance with our Nigerian cultural inspiration from the last three collections, this collection is inspired by Yoruba culture. Its royalty, the dress forms of iro & buba & sokoto, indigenous fabrics of Aso-oke, Oja, Adire and their favourite acquired fabric of choice, lace. And the Lagos architectural landscape influences the cuts on the garments. The collection features a variety of rich colours such as: gold, burgundy, green, navy blue, silver and white. The new collection is aimed at the confident, self assured woman who is not afraid to take her style outside of the norms and take risks.

Check out the collection.

Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013002Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013012Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013013Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013014Ejiro Amos Tafiri Resort 2014 collection Donna of the West - BellaNaija - October 2013005Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013016 Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013017 Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013018 Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013019 Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013003 Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013004Ejiro Amos Tafiri Resort 2014 collection Donna of the West - BellaNaija - October 20130012Ejiro Amos Tafiri Resort 2014 collection Donna of the West - BellaNaija - October 20130013Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013007Ejiro Amos Tafiri Resort 2014 collection Donna of the West - BellaNaija - October 20130015Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013009Ejiro Amos Tafiri Resort 2014 collection Donna of the West - BellaNaija - October 20130017 Ejiro Amos Tafiri Resort 2014 Collection Donna of the West - BellaNaija - October 2013 - BellaNaija - October2013011

Photo Credits
Photography: Barret Akpokabayen
Makeup Artist: Alade Shekoni (Alade Makeovers)
PR Representative: The Fashion Portal
For more information please visit www.ejiroamostafiri.com | Email [email protected] | Call: +234 8037795790 or +234 8028292983

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

35 Comments

  1. Aderonke

    October 18, 2013 at 8:26 am

    Nice collections. I didn’t see the models name in the credits, i think she did a good job

    • Marc Francis of Chelsea

      October 18, 2013 at 11:37 am

      Thelma Okpara.

  2. SSA

    October 18, 2013 at 8:51 am

    nice

  3. Hurpeyeahmie

    October 18, 2013 at 9:04 am

    issokay

  4. Plato

    October 18, 2013 at 9:32 am

    model is too short. ejiros clothes get weirder by the day

  5. Mz Socially Awkward...

    October 18, 2013 at 9:47 am

    Choi, fine cloth dem dem. I want.

  6. Anon

    October 18, 2013 at 9:50 am

    Quite good.

  7. Non professional opinion

    October 18, 2013 at 10:03 am

    A lot of nice individual pieces. As a collection, I’m not so sure. Ejido is a talented technician in that she can produce shapes and cuts that other designers might struggle with, but she relies too heavily on the work of western designers for her inspiration so a lot of her details are copied. I’m hoping she can grow beyond that, and combine her technical skill with a recognizable aesthetic.

  8. julit

    October 18, 2013 at 10:07 am

    Ejiroooooooo

  9. Mariaah

    October 18, 2013 at 10:58 am

    I love!!! Ejiro did well with this collection.. Please visit my website.. 🙂

  10. Teddy Bear

    October 18, 2013 at 12:42 pm

    I don’t think Bellanaija realizes how some of their headlines perpetuate a self-defeatist mentality. Why include “Donna” in the headline? Must western culture be scale that we grade our talent against? Is it not possible for Nigerians to forge their own paths with their own standards and quality. Today it’s this; yesterday it was likening Uru Eke to Audrey Hepburn…Smh….

  11. Timi

    October 18, 2013 at 1:03 pm

    As good as Ejiro is…her customer service mgt is nxt to nothing…she stood me up when we placed a meeting convineint for her and never even bothered to call to say she was running or even to apologise. I wanted to make a 2nd dress but i guess shes more bothered about runways than making clothes for brides

  12. Timi

    October 18, 2013 at 1:04 pm

    * running late
    * make a 2nd wedding dress

  13. Dimpled freak

    October 18, 2013 at 1:05 pm

    This is actually a really nice collection @ non professional opinion ‘recognisable aesthetic’ what exactly don’t you recognize? Do you wear Ankara everyday? Or do you wear ‘western’ cloths at least 90% of the time or maybe u tie wrapper to work everyday. And if you actually look closely you can see she’s used adire which should be easy to ‘regonise’. My only disappointment with this collection is the Lilly twist skirt by Tiffany Amber I would have thought that since you used to work with her that you would have stayed away from her supposed best seller. Otherwise a very beautiful and sellable collection

    • Non professional opinion

      October 18, 2013 at 4:02 pm

      A recognizable aesthetic means an aesthetic that is recognizable as EJIRO’S. You make my point by noting that one of the pieces here is strongly identified with her former boss. The successful designers today are the ones that you can recognize their aesthetic (that tricky phrase again) from a mile away. JBL, lanre da silva, Tiffany Amber, Maki Oh, iconic invanity, ituen basi , like them or loathe them, have all achieved that. Ejiro makes nice dresses, but until she develops a consistent point of view she will be a “tailor” and not a designer.

    • @ajiriavae

      October 24, 2013 at 2:15 am

      I agree with your observation. As talented as she is, there is no consistency in her work. You never know what you get with every collection and not in a good way. But like I said, she does have a lot of talent. Just hasn’t found her direction yet.

  14. koks

    October 18, 2013 at 3:11 pm

    Quite nice and a lot of interesting pieces. Very creative.
    Let us know when you start selling on line

  15. e-bukun

    October 18, 2013 at 3:40 pm

    I really like this. I would actually wear quite a number of pieces here.

  16. mian fego

    October 18, 2013 at 8:47 pm

    Loving this collection. Wearable… I agree with non
    professional opinion to the last fullstop. She/he knws wht he/she
    is talking bout. In summary- ‘a niche, ejiro’s very own
    statement/point of view’ wch is recognisable in a designer.
    http://www.facebook.com/mianfego – custom made clothing and
    accessories.

  17. Akpeno

    October 19, 2013 at 2:27 pm

    The model for resemble Kerry Washington small…. Nice
    collection Ejiro.

  18. StyloholiC

    October 19, 2013 at 3:43 pm

    Whoever said Ejiro Stood Her Up Should Check Herself
    Again…If nothing, I know she’s well mannered and has treated my
    clients who always wanna go back to get some more.

  19. sola Babatunde

    October 19, 2013 at 4:20 pm

    As the founder of a fashion school, that teaches pattern
    drafting, I can see the creativity and work that was put into
    making this collection, the chioce of fabrics is a marriage btwn
    traditional fabrics and western fabrics, well done Ejiro, I belive
    with positive support and positive critisim our Nigerian designers
    would get there.

  20. kola Kuddus

    October 19, 2013 at 4:52 pm

    Job well Done EAT ! Much More Grease To Your
    Elbow.

  21. preye

    October 19, 2013 at 6:57 pm

    @teddy bear, bella naija dint name the collection, the designer did. Read well before you comment biko. You should direct your query to the designer on why the theme is “donna of the west”

  22. tobi

    October 20, 2013 at 12:27 pm

    Absolutely stunning

  23. Freddy

    October 20, 2013 at 10:28 pm

    @Dimpled Freak: She worked at Tiffany Amber as a Designer, she practically ran the company. I can remember seeing her backstage at the NewYork and SA Tiffany Amber shows working her butt off. She most likely came up with the design and if not, is she supposed to wipe all memory of her eXperience? TA didn’t invent the Twist dress, Jason Woo had already designed a twist dress way before that. Get your facts straight!!!!

  24. DesignerUnBiffed

    October 20, 2013 at 10:36 pm

    @nonprofessionalopinion: You’re just a hater, you can’t
    mask it with your fake compliments. She is one of the best and most
    improved designers. She sells her clothes which is more than I can
    say for most of your so-called Designers.

    • Non professional opinion

      October 21, 2013 at 9:36 am

      Don’t give yourself a stroke. I like Ejiro and she works very hard, but she needs to let go of some bad habits she picked up working at Tiffany Amber. I want to see her DESIGN and not just make. Even if you don’t understand what I’m saying, she does.

  25. Trudie

    October 20, 2013 at 10:43 pm

    EjiroAmosTafiri’s Oleku Drape Dress is an innovative and modern iro and buba. Worn both casual and formal. It looks nothing like Tiffany Amber’s Twist Dress except for the twist concept which foreign designers like Jason Woo had used previously. TA did not invent the Twist dress concept but adapted it as well.

  26. Samir

    October 20, 2013 at 10:53 pm

    EjiroAmosTafiri worked for Tiffany Amber as a designer. What makes you think the twist dress wasn’t her original design that she adapted into her iro and buba dress?

  27. anonymous

    October 21, 2013 at 12:13 pm

    Gourgeous!!

  28. kloe

    October 21, 2013 at 1:26 pm

    @Non professional opinion: What bad habits? The girl has been getting great reviews online and offline about her designs, individuality and style. She has a good customer service approach and bends over backwards for clients. Designers like Wana Sambo and Ituen Bassi have copied the Oleku Drape dress and are shamelessly selling it and you say she has no aesthetics! Abeg commot for here, what do you know sef?

  29. David Nwachukwu

    October 21, 2013 at 4:54 pm

    I loooove these pieces. Ejiro you are an amazingly talented designer but I feel like you put two collections into one here. Either than that if you stick with this aesthetic especially for that lace/aso-oke dress, you will go VERY far in the industry. Well done dear and hope to see you at LFDW!

  30. Chi

    October 28, 2013 at 2:26 pm

    Nice designs but I feel she should have used a much taller model. The clothes seem to be drowning the model she used. Now I understand the importance of models being really tall!

  31. eyes

    January 15, 2014 at 12:37 pm

    Amazing Collection !!!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tangerine Africa
css.php