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D’banj says “I’m Now a Farmer”! Watch his TVC for ONE’s “Do Agric” Initiative



D'banj - January 2014 - BellaNaija

D’banj isn’t about to back down on his new goal – Saving Africa’s Agriculture.

The Nigerian music superstar who is the brand ambassador for ONE Organization, is currently in Addis, Ababa, Ethiopia, for the African Union Summit.

Yesterday he interacted with thousands of Twitter subscribers who had questions about the project. He also officially launched and gave the first signature on the “Do Agric” petition. click here to sign.

Watch the first TVC for the campaign.

Football star Yaya Toure also shares his thoughts on the project. Watch


  1. Nominee

    January 30, 2014 at 11:37 am

    Oh! That explains why Dbanj was on the plane to Addis with Obasanjo, a farmer! Cool!

  2. Cosmore

    January 30, 2014 at 11:45 am

    D’banj!!!!!!!!!!!! African Legend! Giving Back To The African Continet!

  3. no heart to hate

    January 30, 2014 at 11:49 am

    Go D-bang

  4. maria

    January 30, 2014 at 11:52 am

    Wow, I’m impressed he’s taking this seriously!Becoming a man

  5. Olori Tari

    January 30, 2014 at 2:05 pm

    Awwww go D’banj #LoveHim

  6. FJD

    January 30, 2014 at 3:47 pm

    Really , I support Agriculture that’s why on my blog , I am passionate about getting people into it. It will help the country growth , reduce unemployment, create more entrepreneur , more money *wink…. You can check out my blog and see what I got there.

  7. madman

    January 30, 2014 at 4:05 pm

    Ok, DBanj needs to be honest. He made his millions from music and other business ventures. Until Nigerian farmers OWN their OWN Land, Agriculture is nothing but bullshit. Land ownership will transform lives.

    My grand father was an industrial farmer and the government took the farm (lots of acres of land) he used to plant cocoa. Please let’s deal with reality when talking about African issues. Let’s stop with the PR nonsense.

  8. madman

    January 30, 2014 at 4:06 pm

    If Dbanj talks about land rights, then he is really ready to discuss business.

  9. Fatimah

    January 30, 2014 at 5:41 pm

    Guess he is now Farmerlee 🙂

  10. tee

    January 30, 2014 at 6:53 pm

    How can we invest? I want to

  11. BA

    January 30, 2014 at 9:52 pm

    Madman points out an issue we should look into along with the message of this initiative.
    How do we ensure that the foundation of farming is laid right for investment? When they say invest, what do they really mean?

    Now, to the ads… D’banj did a good job
    and Yaya, makes the word ‘footballer’ sound so good… <> Viva la Francais!

  12. NNENNE

    January 31, 2014 at 12:16 am

    About time.

  13. iba

    January 31, 2014 at 1:25 am

    natually a smart man knows when its time to strike and move on sharply into other ventures. clearly the music route is drying out. Sad but thats life for you. goodluck with this one Dbanj. i love planting too but on a small scale. ugu here, scent leaf there, water leaf there, still trying hard to grow my pepper and lime though.

  14. Felinda1

    January 31, 2014 at 6:02 am

    That is the smartest move ever. People are sleeping on Farming, but you guys have no idea whats about to hit the world. My pastor even prophesied for any person this will be the best business move. I am advicing all young ones to consider Agricultural Science as their major in college. Even i who have graduated with MBA many years ago i am thinking of going back to learn something about farming and get a pineapple farm. Congratulations Dbanj, I am not a fan of you, but am proud of you.

    Any one who laughs at farming as a line of business or profession is a damn FOOOOOOL

    • madman

      January 31, 2014 at 2:23 pm

      how does a Pastor predict or prophesy the farming industry? Serious… Nigerians have to be very silly folks.

  15. Olukemi Ogunro

    February 1, 2014 at 6:10 am

    This may be the wake up call for other young celebs to help in promoting farming in our nation.good one D banj

  16. ola

    February 15, 2014 at 7:11 pm

    Throughout history Agriculture is a pillar of every civilization, Agriculture is key any nation advancement. What is so ironical is Africa were the first people in history of mankind to started planting and harvesting long before any other people in history. When i saw this in entrance of Volk museum in Lieden in Holland, i was shock because they thought this in school. Agriculture have been the way of life for African long time. But we blame our government for promoting agriculture to our youth. Agriculture is most lucrative,and it is also easy way to become wealth. In CNN market place column said the generate more then hundred billion dollar alone from chocolate, and more then half of world cocoa is coming from Africa. If our government can set up good marketing board that can go after the interest of farmer in Africa. Why African can not become a millionaire. Alhaji Sanusi Dantata, Chief Omole , Chief Ajanaku and many made their money from Agriculture.

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