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Dove discovers How Real Girls define Beauty on Social Media in Short Documentary – “Selfie”



Dove Selfie Documentary - BellaNaija - January 2014001

The word “Selfie” is one of the most common hashtags on Social Media, but what may not have known is that sometimes, such a concept is making the question of what beauty is broader and even more confusing. This ultimately causes women to do one of two things; search for and find what they can term is their own beauty or conform to what everyone else says is beautiful.

For their Real Beauty Campaign 10th year anniversary at the Sundance Film Festival, Dove premiered its short film “Selfie“. The 8-minute documentary explores how a group of teenage girls from different races take Selfies and what it says about beauty standards and girls’ confidence today.

Dove Selfie Documentary - BellaNaija - January 2014004

The documentary, produced by Academy Award winning film maker Cynthia Wade, follows the teens as they discuss all the tricks they use in making themselves ‘suitable’ for the Selfie. It then takes a turn to dig deep into one of the major causes of their insecurities – their mothers. Through their mothers always pointing out their insecurities and what they don’t like about themselves, the girls disclosed that they eventually started to look for and find what they didn’t like about themselves.

Dove Selfie Documentary - BellaNaija - January 2014005

“Selfie” is emotional, real and most of all, true; so the next time you launch your camera, remember that your beauty isn’t what the world says it is, it’s what you say it is.

Watch the 3-minute version of “Selfie” below

Watch the full 8-minute “Selfie” documentary below

Photo & Video Credit:

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. Modella

    January 25, 2014 at 10:43 am


    • Vics

      January 25, 2014 at 11:54 am

      Wow! How can you yawn at this? Anyways different strokes! I
      think this is really cool and drives a strong message addressing
      some of the problems facing young people today and surprisingly
      even the not so young i.e mothers.

    • I see friends shaking hands, saying how do you do? They're really saying I love you

      January 25, 2014 at 6:24 pm

      SMH. You yawned after watching this?? We were all clearly
      created differently. I’m sure you’re special and beautiful in your
      own way. Anyway, I enjoyed watching this 🙂 Very educative. I hope
      teenagers and those still trying to put their best face forward at
      all times can see that they’re all beautiful. #nowlistening to Just
      The Way You Are- Bruno Mars 🙂 I should take a selfie now!

    • well

      January 26, 2014 at 4:40 pm

      Nigerians. What yould you have found interesting? Poverty
      of the mind.

  2. no heart to hate

    January 25, 2014 at 11:04 am


  3. ebrufles

    January 25, 2014 at 11:10 am

    This is beautiful is very important to give girls self
    confidence at a young age x

  4. janine

    January 25, 2014 at 12:47 pm


  5. Mz Socially Awkward...

    January 25, 2014 at 3:15 pm

    I really, really, really want these young girls to hold
    unto this awareness and the message here as they grow into adult
    women. That’s the real challenge of changing perception and not
    caving into mainstream definitions of beauty. And wouldn’t it be
    great if the same campaign was run in Nigeria to reorient girls at
    that age? There are too many adult women of my generation dealing
    with crippling insecurities, it’ll be refreshing to see a younger
    generation of Naija chicks that can boldly redefine what beauty is.
    Shutting men and society down when they come forth with all that
    “why don’t you like fixing long weaves/wearing make-up/dressing a
    particular way?” nonsense. That would be seriously

    • jcsgrl

      January 25, 2014 at 7:23 pm

      Gbam you can say that again. I get perplexed at the increasing no of young girls in nigeria…I mean primary sch who their moms pay for them to fix brazillian hair. What happened to isi owu and isi awusa we used to do? Shoot even now you can get beautiful cornrows with beads and all all creatively woven. I recently had to accost a friend who sowed her 15yr old with brazillian hair? Why? She says it looks good on her and makes her fit in with her toushe classmates. Inukwa? Very soon isi owu and awusa will be extinct. Dont get me started in the bleaching craze…very soon we wont have darkskinned people in Nigeria. Then moms will start rubbing the cream on their dark babies to make them oyibo

    • Mz Socially Awkward...

      January 26, 2014 at 5:22 pm

      Girl, I know & no doubt, little girls like to
      imagine they’re all little princesses, which isn’t a bad thing.
      It’s when you have a child in primary school who starts believing
      she’s not beautiful if she doesn’t look a particular way that we
      have a serious problem. Building confidence in these girls is
      everyone’s job – parents, aunts, uncles, etc. – especially since
      psychological therapy hasn’t really blossomed as a fully recognised
      field in Nigeria….

    • Nnenna Morah

      January 26, 2014 at 2:08 am

      Why must positively redifining oneself/gender has to be about shutting down men. You are a prisoner of your own perceived injustice, if we can learn to do things for ourselves first and then see how it impacts everything else, including the ‘men’ that are being “shut down”.

    • Mz Socially Awkward...

      January 26, 2014 at 5:42 pm

      My comment wasn’t about redefining gender, it was focused
      on redefining beauty in the minds of younger Nigerian women. Apart
      from their families, who else would you imagine has enough presence
      in a young girl’s environment to influence her perception of
      beauty? The men around her and she starts mentally grooming herself
      to cater to what they define as being “beautiful”. So I don’t see
      the misconceived perception there, many young women in Nigeria are
      already growing up within those prison walls you refer to. And
      notice that I didn’t limit the exercise of reorientation to focus
      solely on the men, I’ve also also pointed out that our society in
      general (including mums, sisters and female authority figures) need
      to be re-educated about what beauty really is. Stop making these
      girls insecure about the uniqueness that they’ve been blessed

  6. Cynthia

    January 25, 2014 at 6:35 pm

    A good way of boosting young women self esteem and
    confidence, not conforming to the interpretation of the supposed

  7. jinkelele

    January 26, 2014 at 2:03 am

    Great campaign

  8. Opeyeoluwami

    January 26, 2014 at 3:49 am

    I totally love this.

  9. kareen

    January 26, 2014 at 9:00 am


    • kareen

      January 26, 2014 at 9:03 am


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