Some brands come into the stores unannounced, but not Samsung Mobile Nigeria! They decided to have their s with a bang with celebs & Ambassadors – Banky W, Kate Henshaw, Joselyn Dumas, Victor Olaotan and more.
The Samsung Galaxy S5 which started retailing in stores in Nigeria on Monday 11th April 2014, was officially premiered on Wednesday 16th April 2014 at a Grand Premiere event at Intercontinental Hotel, Lagos.
The premiere was a West African event and hosted delegates, hobbyists and technology aficionados from Mali, Mauritius, Senegal, Ghana, Cameroon and Ivory Coast. The event was filled with amazing performances as expected – It started opened with an orchestra performance by Ayo Bankole, complete with trumpets and bag pipes.
To spice up the evening, there were drama presentations and performances by the creative trio of Kate Henshaw , Seyi Law and Banky W.
Seyi Law ensured a steady stream of rib cracking movements especially with his stage props of an umbrella and rain coat.
Multi talented Nigerian songstress, Chioma, serenaded the multicultural audience with performances in French, English and a dance performance of Ghanaian anthem, azonto which got everyone dancing.
Veteran actor, Victor Olaotan made a surprise appearance to talk about Samsung Mobile’s new range of products. Ghanaian actress, Jocelyn Dumas was also present at the event.
Samsung created an ethereal Experience Zone with a treadmill, life-size representations of the number ‘5’ and an endless lineup of smart devices and wearables. Everyone present at the event had a Galaxy S5 device to preview, there was free on-the-spot photo printing to show how the Galaxy S5 can be paired with a Samsung Wireless Printer using Near Field Connection or WiFi Direct to print glossy shots without physical interaction with the printer.
Guests were also able to measure accuracy of the heart rate sensor by jumping on the treadmill and measure change in heart beats per minute (bpm). In the midst of all these was a steady flow of chef d’ouevres, cocktails and wine. There were also souvenirs and opportunities for photo ops with Samsung brand ambassadors and invited celebrities.
The Galaxy S5, the latest in Samsung’s flagship and premium range, the S series, is touted to raise the functions of today’s smartphone to the power of five with its water resistance and dust resistance with an IP67 rating, fast camera shutter speed, new fitness tracking features, heart rate scanner, ultra – power saving mode and Galaxy Gifts bumper package.
Highlights of this event included the unveiling of the Galaxy Gifts package and Accidental Damage from Handling (ADH) Warranty cover. The Galaxy Gifts offers user discounts and freebies on meals, movies, books and music purchased via the Samsung Mobile ecosystem.
Check out photos from the event below.
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