It’s not news that men are steadily gaining major ground in the beauty industry and Mexican-American makeup artist Yadim Carranza is living proof of that.
With a career that started with his as a Sales Assistant for MAC Cosmetics, Yadim has now been announced as the new Global Makeup Artist for Maybelline New York.
You may have not noticed but you have definitely seen his work. From creating the creative-but-a-bit-strange smudged makeup for Lady Gaga‘s “Applause” music video to Rihanna‘s bronzed goddess makeup for Balmain’s ad campaign, Yadims work definitely speaks for him.
Speaking on his new role, Yadim was definitely excited to work with Maybelline’s vast range of shimmering metallic shadows, bright colours and sleek glosses. “Having the opportunity to work with a brand that has made makeup trends accessible to all women is a dream come true“.
Judging from Yadim’s work we have seen, and Maybelline’s products, we can’t wait to see all the juicy looks.
Keep it locked on BN Beauty for more!