Well, we are just going to let you go in on this one. A Harvard Business School Alum – Grace Choi, has created a 3D printer that does one thing – creates perfect makeup at home. She calls it The Mink and has plans to set the retail price at $200 (N32,335).
She unveiled the product at the Disrupt New York conference on Tuesday 6th May 2014, and told the audience that The Mink creates products that can rival/are comparable to major labels’ current color offerings.
Answering questions on what ingredients the printer uses, she said all beauty brands from Chanel to Cover Girl use the same base ingredients called Substrates. This substance forms the base for lipsticks, eyeshadows, bronzers, cream blushes and more, which the brands mix with other ingredients and pigments to create cosmetic formulas.
She claims to have sourced for these Substrates, and The Mink will mix this with inkjet pigment to form a unique color which she believes will meet the basic needs of her target audience of women between 13 to 21.
How does it work? It is actually kind of simple. Just choose a shade of colour – this can be from Youtube or a photo of a friend. The Mink uses a basic color picking software to convert the color to a computer-readable hex code. The user can then transfer the color into an image reading programme like Photoshop, and click Print. The Printer does the rest.
She told Tech Crunch that she thinks The Mink will “Take out all the bull s***” from the beauty industry. She added that “Big make-up companies take the pigment and the Substrates and mix them together and then jack the price. We do the same thing and let you get the makeup right in your own house.”
The Mink is set to hit shelves next year.
Watch Grace talk about the revolutionary new device and demonstrate how it works.
We just have to ask, if this printer was available now would you buy & use it? Share your thoughts!