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Introducing Ready-to-Wear Fashion Brand AGU | View Latest Fashion Film




New Designer Alert!

We love it when we see fashion designers who’ve participated in home-grown initiatives thrive!  Designer, Agu Anumudu showed his debut collection in the 2012 Lagos Fashion and Design Week as one of 12 finalists for Young Designer of  the Year and now he is prepping to publicly launch his ready-to-wear line!

Having lived in China for 5 years, his designs are greatly influenced by Asian dress making techniques and with an assimilation of an Asian sensibility for what is deemed sexy.

“I create clothes with some level of sex appeal. I try to create sexiness without being vulgar. The AGU woman is a woman who feels comfortable enough in her own skin to be adventurous with her fashion choices without breaking the bank. I also express my love for prints and colours” – Agu Anumudu

As one of the nephews to Nigeria’s biggest style star, Nkiru Anumudu, we can only expect amazing things from the brand!  Her daughter, Zina Anumudu, has already been seen rocking some gorgeous AGU pieces. We can’t wait to see Nkiru Anumudu give an AGU creation her always original spin!

View images of Zina in AGU below:

image_7 image_6 image_5 image_4 image_2 image

View the brands  Fashion Film “Escapade” which was launched in collaboration with Designers Foundry:

AGU will be publicly launching its pop-up shop and selling select pieces from its R-T-W collection on Sunday 20th July 2014 at The Social Place, 33 Sinari Daranejo, off Ligali Ayorinde, Victoria Island, Lagos.

To find out more on the brand, visit & | Follow on Instagram: @agurocks


  1. @edDREAMZ

    July 17, 2014 at 1:27 pm

    Only the first pic makes alot of sense but the rest are just normal outfit abeg….

    • Gistyinka Blog

      July 17, 2014 at 1:39 pm

      you are right with your own opinion but the rest also make sense bro..


    July 17, 2014 at 2:31 pm

    Its a ready to wear label not couture… they have done a fab job.

  3. Jo!

    July 17, 2014 at 2:33 pm

    nkirus daughter?

  4. labisi

    July 17, 2014 at 2:35 pm

    hmmm, ‘without breaking the bank’? I believe l’espace already retails Agu pieces and I saw a skirt go for N30,000 . lol by Nigerian Standards, Agu you have already destroyed some peoples bank oh. Zina looking gorge as usual, but easy on the slits, a bit too high up in my opinion.

    • AGU

      July 17, 2014 at 4:27 pm

      Disclaimer! The AGU label was not responsible for the prices at which its garments were sold at the L’espace enterprise.
      The AGU RTW line is very affordable with prices as low as 6000 Naira up to 20000 Naira. Come see for yourself this Sunday at our first ever pop-up shop event.
      Follow on Instagram for more looks @agurocks 🙂

    • labisi

      July 17, 2014 at 4:46 pm

      Thank you for clearing this up Agu, looking forward to seeing the pieces up for display.

  5. fre

    July 17, 2014 at 2:41 pm

    Nkiru Anumudu’s nephew ke? So is her maiden name Anumudu?
    You mean her husband’s nephew?

  6. Http://

    July 17, 2014 at 3:01 pm

    My uncle wife is my Aunty isn’t it? Nkiru is the one most fashion peeps know, so it’s easy for the write-up to draw that out. As ready to wear, they are just aiirite. Won’t mind seeing what he really has to offer especially as it relates to Asian dress making techniques (lol, what does that mean???)

  7. nene

    July 17, 2014 at 7:38 pm

    nkiru anumudu’s daughter is dark skinned? i’m shocked. the clothes don’t look bad though. i’m sure AGU can’t wait for his aunt to start exhibiting his clothes.

  8. Abeg

    July 17, 2014 at 10:18 pm

    “Nigeria’s biggest style star, Nkiru Anumudu,”

    A$$ kiss much, BN?

  9. Girl

    July 17, 2014 at 11:14 pm

    The only affordable brand ive seen is Rukky Simone. The rest of them are scammers. Bought a top for 3500 and its cute. Labelled and even care tag.

  10. lois

    July 18, 2014 at 9:20 am

    My mum taught not to say anything at all if I’ve got no good thing to say. Congrtatulations for the effort. That’s all

  11. sum1special

    July 18, 2014 at 11:46 am

    She tried with the collection, maybe a little ease on the slit will do.

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