Connect with us


Market Research Shows African Women Spent $1.1 Billion on their Hair Last Year



Genevieve Nnaji & Toke Makinwa - BN Beauty - August 2014 - 01
Wow! That is a lot of Benjamins.

If you take a quick look at the BellaNaija Events page, you will notice that when it comes to hair, the Nigerian ladies – young and old, always present their best.

A new market research by Euromonitor International has revealed that last year (2013), women in Nigeria, South Africa and Cameroon alone spent a whopping $1.1 billion on their hair, Reuters reports.

It also includes purchases on shampoos, relaxers and hair lotions.

In a quick chat with a woman, Esther Ogble in Abuja, she said “I need to braid my hair so that I will look beautiful”. The 25-year-old said this while wincing as her hair was being combed, tugged, and woven.

The reporters also made reference to Muma Gee who recently said that she spends half a million Naira on her hair.

According to the report, the boom has attracted global brand likes L’Oreal and Unilever.

37-year-old Josephine Agwa in Wuse, Abuja says “The ones that don’t want to come (to the shop), they call us for home service.”, while a 20-year-old South African student says “I get bored if I have one style for too long.”

The report also says daring styles are part of the reasons for the high price, and hair extensions are mostly gotten from India and China.

The demand for hair products and human hair extensions is constantly growing. The analysis does not include sales from other sub-Saharan countries.


  1. Modella

    August 8, 2014 at 1:03 pm

    Interesting..still trying to understand these pics above?

  2. sum1special

    August 8, 2014 at 1:49 pm

    When i sat one day and calculated how much i have spent on brazillian hair, weaves, braids and making hair in general, i thought to myself how i didnt know i had that much money, but then a girls gotta look good..init?

  3. tunmi

    August 8, 2014 at 2:50 pm

    If only we could have a manufacturing industry in Naija.

  4. mercy

    August 8, 2014 at 5:55 pm

    Menn that’s someone future oo

  5. GIDI

    August 8, 2014 at 7:03 pm

    Seyi shay is definitely not one of em, not with those busted wigs.

    • chimamanda's Main Squeeze

      August 9, 2014 at 8:16 am

      Funny part, she probably is part of them. MOST Naija women rock busted wigs but it’s sooooo normal that we are all used to it!

      BN & Reuters, point of correction, African women spent $1.1b on OTHER PEOPLE’S HAIR, not theirs!!! *shame*

    • nene

      August 9, 2014 at 7:31 pm


  6. Idomagirl

    August 10, 2014 at 6:29 am

    And none of this money is in the hands of our people. The Chinese benefit the most.

  7. jake ro

    October 16, 2014 at 4:37 pm

    Truth be the end of the day , if you come visiting china, they will handle you, aficans like disease.they are the worst racist on the planet.worse than white people.i never forget chris’s programme about. Black people and fake hair.asian also are making money out of blacks while calling them bitches and drug crazy people.., while they , blacks keeps their shops open and your eyes africans.that money should stay in your land , not enriching the chinese ugly racist

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tangerine Africa

Star Features