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Here’s Your Peek at House of Marie’s Diffusion Line – “Ann Marie”



Ann Marie by House of Marie - BellaNaija - May 2015002

Nigerian fashion label House of Marie has opened a new chapter in its book of fab with a diffusion line called – Ann Marie.

The label introduced the new line to a select list of guests including designer & stylist Bubu Ogisi, Genevieve magazine Editor-in-Chief Dimeji Alara and more, a few day ago showcasing its new pieces from the “Urban Struggles” collection.

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Dimeji Alara with Ethan Regal

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Bubu Ogisi & Rita

The collection is infused with the essence of Lagos as an urban jungle filled with people struggling to be noticed, set apart and live life to the fullest.

Illustration art used for fabric print

Illustration art used for fabric print

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Pieces from the collection showcase

See some images of the line’s pieces below;

Ann Marie by House of Marie - BellaNaija - May 2015004 Ann Marie by House of Marie - BellaNaija - May 2015003 Ann Marie by House of Marie - BellaNaija - May 2015

We can’t wait to see its first collection lookbook.

Photo Credit: @HouseofMarie_NG (Instagram) | Illustration by Jessica (Instagram: @Mz_Chizorba)

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. bruno

    May 20, 2015 at 12:24 pm

    over hype and over teasing is not good oh. (remember the doro bucci music video)

    I am already getting worried, the name alone “urban struggle” e get as e bi.

    even the Illustration art used for fabric print, E get As E be. I don’t think any girl will want to wear the go slow (traffic jam) in lagos on her body.

    sha sha we go dey watch.
    dimeji alara, u are BAE as usual.

  2. tt

    May 24, 2015 at 7:37 pm

    Why are we Nigerians so negative all the time? It’s really making me so sad! It’s like all they do is make negative comments on people’s hard work I personally think this is a beautiful work of art and kudos to being creative and working hard and being brave to set up a company. I’m impressed and can see a lot of hard work. Advice to nigerians: please stop trying to bring people down and demotivate our own because the rest of the world are cheerleaders for their own creed but we are the odd ones out bringing ourselves down..

  3. Stylishwierdo

    May 26, 2015 at 8:36 am

    Am sorry to say but this is rather drab and common, how many times have we seen pieces with artsy fabrics and modern silhouettes. This is the general problem with Nigerian designers, not everyone is meant to be a fashion designer some are heavenly made tailors…there’s a difference…for Christ sake…designers ought to carry out research, get inspired from a particular theme and use that theme for the full collection…I can never get tired of looking at LDA’s ss15 collection or Mai atafo’s ss15 collection or do we talk about Lisa folawiyo? These designers have proved that they can go to any depth to make their collection look fabulous! Nigerian designers please let’s work on ourselves! Not sketch a design today…tomorrow you sew..the day after, your collection is out with a RIDICULOUS NAME that has absolutely no connection with the designs! It takes more than that! If you think m just hating, you should research on how long it takes Roberto cavalli, Tom ford and zuhair murad to release new collections..,you should read about the hardwork they put into it. E.t.c
    Ofcourse the Nigerian fashion industry is not as perfect as theirs but we are not even making any efforts at all…for us it’s all about joining instagram, tagging yourself as a designer and flooding peoples timeline with low quality pictures of substandard designs..jeez I’m done with yall

    • Concepts

      July 31, 2015 at 11:10 am

      First of all it is a diffusion line not the Fashion Houses main collection. If you are going to make comparisons with other designers, especially international designers, do it appropriately. So you should be looking at say, See by Chloe not the actual Chloe SS15 Collection.

      Diffusion lines are not meant to be out of this world, they are supposed to appeal to a wide cross-section of people and are supposed to be relatively toned down, closer to high street looks but more luxurious or of higher quality.

      Also I can’t possibly imagine what depicts the reality and struggles of Urbanization in Nigeria stronger than the Lagos/Nigerian Bus scene. You sound like you regard yourself as a fashion inclined person so the idea of concept shouldn’t be a particularly difficult one for you to grasp. These things aren’t supposed to be sooo literal.

      So while your points would be very valid if this was the brand’s actual collection, they are kind of irrelevant in this context.

      Also that’s what press releases and interviews are for helping the public make the connection between the train of thoughts of a designer and the final outcome. Try understanding abstract art or a heavily conceptual piece of work without any help from the creators and let me know how that works out.

      Tone down the negativity love !

  4. Stylishwierdo

    May 26, 2015 at 8:39 am

    By the way! This has absolutely NOTHING to do with urban struggles…not even the fabric

  5. alfi

    May 26, 2015 at 12:47 pm

    I think she has a point…. Too many designers r Taylors, they really don’t know the business of fashion, what the Costner needs. Its about the people n not the designer. But all the same Nigeria s fast growing. Don’t stop we’ll get there. Nice work but u can do better

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