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Yemi Alade Posts a Message to BET – ‘It’s Wrong to Nominate Huge African Stars & Publicly Try to Humiliate Africa’

Adesola Ade-Unuigbe

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Yemi Alade for Bland2Glam Accessories - Bellanaija - April2015002Music star Yemi Alade was one of the artists nominated for the ‘Best International Act Africa’ category (which was won by Ghanaian dancehall artist Stonebwoy).

A few minutes ago she posted a message to BET Africa, just like Fuse ODG and Dencia did a few hours ago.

She wrote:

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Adesola is the BellaNaija Head of Content and Digital Ventures. She is a BN stan.. Yes, things are that serious for her when it comes to BellaNaija.com. She's a lover of gist, novels, music, and food. She's constantly trying not to take life for granted. She spends most of her time either keeping up with the world on the Internet or sharing some acquired knowledge about digital media. She is passionate about using her voice to speak against injustice, especially towards women. To communicate with her directly, you can hit her up on: Instagram - @adesola.au Twitter - @Adesola_AU

53 Comments

  1. bruno FIERCE

    June 29, 2015 at 1:12 pm

    bet I know u people will come out and say, not all awards are presented during the main show. BULLSHIT

    african musicians need the exposure badly. yemi alade winning the award and going on stage to give a speech during the main show can boost her career. awards shows are also made to boost and promote new and upcoming musicians.
    its not fair.

    the beyonce u keep awarding didn’t even show face. rihanna only came there to promote her BBHMM music video.

    “pls next time credibility over padi padi”

    looool. so true. ice prince she is talking to u.

    • Bella

      June 29, 2015 at 1:56 pm

      Dead at comment on Ice – boy you tried it! But back to the business of today> This has to end now and here, to all the artists, I think its time to boycott these awards if they refuse time and time again to take ALL your hard work and effort seriously.

    • dee

      June 29, 2015 at 8:22 pm

      i didnt get the shade towards iceprince..what happened?

  2. Scared Homosapien

    June 29, 2015 at 1:13 pm

    But you attended and clapped your hands out even when you knew that your awards are presented backstage.
    Only Fuse odg did the correct thing, when you don’t like a treatment, boycott the event where the said treatment is being meted out.

    • Dayo

      June 29, 2015 at 1:41 pm

      YEMI DID NOT ATTEND THE AWARDS!!!

    • Shandi

      June 29, 2015 at 5:44 pm

      Yes, she’s right. Even the best international act UK is also done backstage.

  3. jewzee

    June 29, 2015 at 1:16 pm

    Yes Nigeria, African artist come out and call “black entertainment television” on their bs… After they talk ab racism when we the black race are problem ourselves

    • Fols

      June 29, 2015 at 3:16 pm

      Na wa o, i don’t get it. The awards show belongs to BET; for reasons best known to them, they consider African artists worthy of recognition but not necessarily for US TV ratings. It’s their choice, their call. If you don’t like it, you can reject the nomination or refuse to show up; it really is not by force. At the end of the day, whether you were called on stage or not, you can still validly claim to have won or been nominated for a BET award. I really don’t understand the brouhaha over this. These artists should go to the studio and face their work abeg.

  4. Busarni

    June 29, 2015 at 1:22 pm

    Yemi, just put a sock on it. When the issue was raised last year or so and davido denied it. How many of you fake artistes came out say it like it is.
    Had it been you won the award, can you boldly call BET out? HYPOCRITES; did you just write “mainwhile”?
    If you guys want to make them take you (African artistes) serious; all the past winners should simply return the award to them. Only then will you guys be acknowledged the right way ;for now continue eating the sh*t from BET.

    • Young and Confused

      June 29, 2015 at 2:20 pm

      It wasn’t David.. It was Ice Prince who denied it.

    • Shandi

      June 29, 2015 at 5:45 pm

      Get your facts right! She wasn’t even nominated last year. It was Ice Prince.

  5. Ebiere

    June 29, 2015 at 1:25 pm

    Yup she’s right but I can’t help but feel that she’s pained becos she lost#justsaying

  6. Marc Francis of Chelsea

    June 29, 2015 at 1:32 pm

    Nope. When you campaigned on the radio were you unaware this was the process? Make NO mistake, many awards are given before the show. The one for the UK is also given before the show. That’s because they want to recognise your immense talent while realising that the American audience THAT WATCHES THE SHOW primarily haven’t an inkling as to who you are. Besides, it is impractical to think they would have categories per country in Africa because there simply isn’t enough time in the show for that. If you were so insulted, you should have asked to have your name stricken as a nominee.

    Maybe you should stop making mediocre “hits” like Denge Pose and make music that can be appreciated by American audiences on American radio as well as your home-based fans like P-Square has managed to do and you may get nominated alongside Beyoncé and Nicki Minaj.

    Don’t be a sore loser dear.

    • polypoly

      June 29, 2015 at 2:30 pm

      hunnnay!!!! PREACH!!!! ignore these mediocre African acts….smh!!

      an award for African Americans should now turn into African awards…..same Africans that will diss African Americans and call them lazy oh. hiss!!

      Nigerians why are yall soo pressed tho??? continue ranting about BET and don’t develop your own awards show, cmon mechi onu dia. The televised awards presentations have a sponsor attached to them, so if you want your almighty International awards to be televised, then tell your African Billionaires to sponsor the 2mins airtime.

      regardless of what yall think, BET is a business and needs to make $$. The audience is predominantly American and they don’t want them tuning off.

    • Mayyyy

      June 29, 2015 at 5:59 pm

      Polypoly, I just read your comment, just as ignorant and mindless like your boss, Chelsea.

    • Tunmi

      June 29, 2015 at 5:50 pm

      Holup holup holup….she did one watery song and all this for her. Abeg shift jor

    • Mayyyy

      June 29, 2015 at 5:58 pm

      Marc Francis of Chelsea or whatever you call yourself, are you making sense? No!
      She should make songs to suit the American audience, are you kidding me right now? Se oro niyen. They’re many songs some American artistes sing, that doesn’t suit the Nigerian or African or UK audience as a whole, and people of those continents don’t tell them to sing songs that suit their audience. You people will be the same set of people to abuse her if she did otherwise, you’ll say she’s trying way too hard to be foreign. Music is a universal language, however it’s done. You don’t even need to understand the language. I have Colombian, French and Spanish friends that listen to Bibanke, Jailer and many others songs from Asa, and they don’t understand Yoruba and they really don’t care as they don’t understand; they just love her voice, the instrumentals, the beat(s) everything. I’m sorry for people who constantly and put way too much efforts, trying to please fans as some of you are just confused and cannot be pleased. “No time”, what a mindless comment. If there’s no time, and if they’re so unworthy that they’re called back stage, then they shouldn’t bother having the category in the first place. It’s insulting and humiliating. I wonder how they’re being recognized when the show is done before the main show. Please try and be logical. Just can’t believe you typed such garbage.

    • Marc Francis of Chelsea

      June 30, 2015 at 12:22 pm

      All the countries you mentioned are not struggling to have their music heard on our airwaves, are they? Are you comparing Asa’s Bibanke to Yemi Alade’s Denge Pose? Babe, stop. The issue is not about writing an epistle. Beyoncé is not struggling to be nominated for MTV Mamas. Rihanna is not fighting for Soundcity to play her videos? The fact is that it is Yemi Alade who needs to fight for these. You cannot be mediocre and expect people to accept you just because you’re African. Asa’s music transends genres and suit a whole lot of different genres. Tell your United Colours of Benetton friends to sing the lyrics to any song by these people you’ve mentioned. Right. Now sit on ice and chill.

    • ferdy

      July 30, 2015 at 9:54 am

      Nice dear! We Nigerians copy a lot that’s why we are treated like this… Weldone.

  7. suliat

    June 29, 2015 at 1:34 pm

    lol busami funny dude

    • Busarni

      June 29, 2015 at 4:12 pm

      Come, suliaka are you high? No be only dude; dude ko dude ni

  8. new bride

    June 29, 2015 at 1:35 pm

    Back in the day, when Fresh Prince and DJ Jazzy Jeff were upset about their grammy win not being televised, they boycotted the event.

    Madam Yemi Alade, that’s what you should have done if you feel this strongly about it. You should’ve spoken up about ‘Africa not being a country’ the moment they nominated you, not the night you lost. It has watered down the effect of your social media rant.

    At least you spoke up sha, that should count for something I guess.

  9. chy

    June 29, 2015 at 1:38 pm

    yemi u be yeye girl.just when u hv made d point u later deleted d post.so disappointed in u

    • Na We We

      June 29, 2015 at 10:13 pm

      How she for do naa? She see strong ting!! Lol, when big brother (strong hand) show with koboko, post vanish quick quick.

  10. sista

    June 29, 2015 at 1:41 pm

    yet you attended the show knowing perfectly well you stood a chance of winning and collecting the plaque backstage. Hypocrisy is very ugly

  11. Gistyinka Blog

    June 29, 2015 at 1:44 pm

    Yemi and the rest are right on this point. It’s a wake up call for African musicians to boycott this award for the integrity of Black Race around the world.

  12. Darkandlovely

    June 29, 2015 at 1:54 pm

    Was it Last year that bet made a tribute to jamaican artist? ??exactly. ..they dispise africans. ..but it is our duty to push or i will even go as far as saying force People to respect us and the beginning of respect start with self respect and pride. ..so kudos to FUSE ODG….

  13. NigerianAmericanGirl1

    June 29, 2015 at 2:13 pm

    Though I understand her disappointment, it’s not that serious. No one takes the BET Awards seriously. We watch the show purely for sh*ts and giggles. It’s a ratchet award show. Quite frankly, most people pay more attention to all of the gifs and memes on Twitter than the actual show. #BlackTwitter is always on a roll for the BET awards show each year. LMAO!

    Yemi Alade shouldn’t take it personally in my opinion. Biko, A BET award is not on the same level as getting a Grammy. There’s no need to feel slighted. You’re a already hugely successful. You (as well as other African artists) don’t need a BET Award to validate your success.

    5-10 years from now Nigerian music will be pop music. #JustWaitOnIt!

    • Mayyyy

      June 29, 2015 at 6:02 pm

      You couldn’t have said it better, girl. Well said!!!!!!!!!!

    • Rolly

      June 29, 2015 at 11:20 pm

      Thank you. This show is so razz and ratchet. I wonder why African artists put it on a pedestal. It needs to be scrapped ASAP.

  14. Beauty

    June 29, 2015 at 2:18 pm

    My dear all your colleagues before you were also presented their awards hours before the show started. What were you thinking, that yours would be different? Bet might be wrong but don’t act as if you did not know, you should have protested when Davido was awarded last year.
    PS; Am a huge fan of yours’ though.

  15. dobzi

    June 29, 2015 at 2:34 pm

    Enough said! If you think African stars aren’t worthy….then please stop nominating them…..shove the award up your ass instead. So insulting!

    http://www.dobzifingers.com/?m=1

  16. Sheri

    June 29, 2015 at 2:51 pm

    She needs to be quiet because it’s so funny how she decided to put out her statement after she saw FUSE ODG’s own remark about the disregard for African artists. This GIRL was on her Instagram asking for vies for the BET! She didn’t remember that they don’t respect Africans then Abi? She was asking all her friends and fans to help her advertise! She didn’t remember BET is unfair then Abi? Now that FUSE is gaining so much attention because of his remark and for the fact she did not WIN, she now knows BET are bad people Abi? Lol. All these artists are confused.

    And let me tell you something, because BET decide to change their mind next year and respect African artistes, it will not make it right. Because they should not have to be told that we need to be respected, they should know, and do so at their own free will. Bye!

  17. DES

    June 29, 2015 at 2:53 pm

    THIS IS AN EXPERIENCE YOU MUST LEARN TO LIVE WITH IN THE ENTERTAINMENT SCENE.

  18. APK

    June 29, 2015 at 2:59 pm

    Beyonce won three awards and was not televised, Chris Brown won two and had to be given to him jointly, Taraji won best actress and was not televised. Bottom line is they usually don’t have enough time to present or show all act, Right now, best African Act is way behind on the queue! Their first priority is the their viewers and who their viewers want to see. If you choose not to be honored because it isn’t televised by all means next time you are nominated, request for your name to be withdrawn from nominees list (e.g Katherine Heigl).

    • Prec

      June 29, 2015 at 4:10 pm

      Those artist will not benefit from their award being ‘televised’ as an African artist will, you know why? because the audience watching already know of them! as well as most of the other 49 category. Those artist can get it backstage and still gain from it’s relevance, it’s different for our artists. The only use or significance a BET award will mean to an African artist is the exposure they’ll get from it, if not it is useless. how is it that people don’t get this?

    • Zara

      June 30, 2015 at 11:00 am

      How can you not get that it is not BETs responsibility nor priority???

  19. lala

    June 29, 2015 at 3:19 pm

    Why should they give African artists their awards on the show? Very confused here..Remember the show is edited to make money and pay their bills..Sponsors are paying.When African sponsor start sponsoring the award show then maybe you will see a hint of that.Till then, please people don’t be ignorant and throwing stuff about when you don’t know the dynamics of how award show production commences.

    • Mayyyy

      June 29, 2015 at 6:04 pm

      And you’re making sense? Smh!

  20. Scared homosapien

    June 29, 2015 at 3:20 pm

    Ok, she didn’t attend. My bad!
    But she campaigned and campaigned so she could win an award that she’ll collect backstage or is it nostage?

  21. Meah

    June 29, 2015 at 3:29 pm

    If i recall, this issue has been on since the inception of this African category. Its lame to lament “bout something you’ve seen done to someone you know or know of. If African artistes feel disrespected by BET’s presentation style, they should simply boycott the show.Its no rocket science. Unless, of course, they feel the nomination by an American network validates them.

  22. Glaze

    June 29, 2015 at 3:36 pm

    Africans should start a Naija awards, Ecowas award and Africa awards.

  23. BEAUTIFULNBLESSED

    June 29, 2015 at 4:34 pm

    GBAM! TO YEMIS TWEET. IF YOU PEOPLE WANT YOUR RESPECT AND A RIGHTFUL PLACE, DO NOT ATTEND. WHEN THEY SEE YOUR RESPONSE, SMALL FEAR = RESPECT. STOP TAKING ANYTHING THEY OPEN AND SHOVEL INTO YOUR MOUTHS. WE AFRICANS ARE A VERY STRONG PEOPLE AND THEY KNOW IT; SO WHY WHY TAKE THE NONSENSE THROWN AT YOU? ARE’NT WE TIRED OF BEEN LEAD BY THE NOSE LIKE FARM CATTLE? IF THE TABLES WERE TURNED, THEY WON’T TAKE IT AND THEN WE START RUNNING HELTER SKELTER FOR THEM. PLEASE MY PEOPLE, EXAMINE YOURSELVES. CHEERS…….

  24. Tari

    June 29, 2015 at 4:56 pm

    Na that Johnny wey you dey sing wey you wan take go win award?

    You guys need to stop singing crap before demanding respect.

    • Jen

      June 29, 2015 at 6:09 pm

      Oh please shut that thing, shut it! 2 chains sings crap, Wiz Khlaifa sings crap, many artistes in America sing and make crappy songs, but the music sells, they’re catchy, many music we listen to these days = crap, a lot are catchy, great beats and instrumentals, but majority are crap still. I’m sure you’ve rocked to the Johnny, now you’re chatting jibberish. Some of you can be so illogical and mindless. Smh!

    • Olanma

      June 29, 2015 at 6:25 pm

      Tari, you legit just “sounded” really ignorant. What?!

    • Susan

      June 29, 2015 at 8:08 pm

      Tari, please shut the actual hell up.
      Music is not the same as it was in the 90s. Music of today is crap (not all), be it Nigerian, Ghanaian, American, whatever. What is wrong with Johnny? I’m sure your silly ass has rocked to the song. They’re many artistes in the U.S. who have crappier songs and are still celebrated and recognized. You want to tell me that some of the artistes that win BET awards don’t make crappy songs? Some you are are so shallow, it’s unreal.

    • ferdy

      July 30, 2015 at 9:57 am

      Lol… Exactly

  25. Chidera Okoye

    June 29, 2015 at 7:27 pm

    BOYCOTT THESE AKATA M.F I CANT STAND THEM
    THEY ARE NOT A POT TO PISS IN. i cant stand them one bit. All the ones i have come across are the same,.

    Dont even let gorgeous women like Beyonce, Kelly, Halle Berry faze you, most of them are ALL THEM SAME. Yes i said it. Gorgeous outside but horrible characters.

    IT HURTS ME DEEPLY WHEN FOOLISH AFRICANS IDOLIZE THEM. ESPecially people like that razz village boy ICE PRINCE (what happened with your imaginary deal with Jayz you IDIOT).

    Most i have met I dont like them i dont respect them and thats that, why, cos i have lived and worked withthem here in USA for more than 20 yrs and they dont respect us either – SO THE FEELING IS MUTUAL, THEY JEALOUS of africans, they wish they had our men, they wish they had a academic credentials i mean i can go on and on. Their morals are so fcked up, they are loose, etc etc, you can never keep any of their females as a friend,. You know how as africans we know or have friends whom we even went to primary school with,, over here, these heffas dont trust each other, neither do they trust an african, What you see on ALL reality shows IS EXACTLY HOW THEY ARE (Like Nene, Phaedra, Kenya etc). The cameras are not lying . the are 100% like that in character in real life.

    before i came to america i pictured them to be like what i saw on cosby show, but i got reality check when i finally got here.

    No foreigner respects them anyway (carribean,, brazilian etc).

    all the Beyonce, Jayz, I mean useless idiots like chris brown africans will worship like they seen Jesus. Seriously, like i said every single one of those celebrities are not worth a pot to piss in, NONE OF EM, Trust!!!

    AFRICANS HAVE SOME DIGNITY AND BOYCOTT THIS BULLSHYT. I MEAN WHO RESPECTS BET ANY WAY, ITS NOT LIKE ITS OSCARS, at least OSCARS will honor internationals live on stage.

    • Na We We

      June 29, 2015 at 11:12 pm

      Please think b4 u type… so much ignorance and anger in your comments.

    • Polypoly

      June 30, 2015 at 1:42 am

      Wait oh….i hope this is not thesame chiderah okoye i kno. Cos if its her i willl gag, she is supposed to be this proper and reserved yankee naija babe….LOL!!! Chidera are u from DMV area???

      Btw – pls calm down babes and focus on ur wedding planning boo. Cos if it is you, i heard u got engaged dis year. Chill out hun

  26. Chineyre

    June 30, 2015 at 2:45 am

    All international acts are not done during the awards show unless they’re music has crossed over….with the exception of Grammys

  27. DZY

    July 2, 2015 at 5:48 pm

    I don”t understand what the issue is, BET have the right to plan their event how it suits them, African artist have the right to boycott or turn down the award. I still do not understand the need for Nigerian artist to be disparate to break into the US market. They do not need it, they are doing well on their own, the African market is huge both those in Africa and diaspora. The should also look into the European(UK. France, Belgium, Portugal) market and the Caribean, collaborate with African diaspora in the Americas, like brazil, cuba Columbia etc. What about India, why not see if there is a market there. Africa has about a billion people and will have the youngest population in long time to come, that’s is the market Nigerian artist should trying to consolidate. BET did nothing wrong.

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