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The Exclusive Rémy Martin® ‘One Life/Live Them’ Campaign Launch at the XO Centaur Club

BellaNaija.com

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DJ Jimmy Jatt, Noble Igwe, Eric Vallat (CEO Rémy Martin) and Falz

DJ Jimmy Jatt, Noble Igwe, Eric Vallat (CEO Rémy Martin) & Falz

Rémy Martin Cognac launched its new global campaign in Nigeria on Thursday 12th of November at the XO Centaur club.

Members of the House of Rémy Martin joined the ‘brand influencers’ who have been recognized for their individual multi-talents – DJ Jimmy Jatt, Falz and Noble Igwe and the press to officially launch the campaign.

The CEO of Rémy Martin, Eric Vallat gave a presentation and had a one on one session with the press. The new campaign ‘One Life/Live Them‘ encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.

See photos below:

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Thibault Robert - Rémy Cointreau Marketing Manager (Africa & Mediterranean Middle East)

Thibault Robert – Rémy Cointreau Marketing Manager (Africa & Mediterranean Middle East)

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Eric Vallat (CEO Rémy Martin), Noble Igwe, Falz, Valerie Chapoulaud(CEO Rémy Martin Group), Marc Heriard Debreuil (Family Member - Rémy Cointreau Group) & DJ Jimmy Jatt

Eric Vallat (CEO Rémy Martin), Noble Igwe, Falz, Valerie Chapoulaud (CEO Rémy Martin Group), Marc Heriard Debreuil (Family Member – Rémy Cointreau Group) & DJ Jimmy Jatt

Keep a look out for some of the other men Rémy Martin recognizes and admires over the coming months.

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3 Comments

  1. Bandele

    November 19, 2015 at 1:59 pm

    All these fancy promotional campaigns have succeeded in making what used to be an abhorrent habit somehow look “cool”. Not one to judge anyways, however I for one am completely put off by women drinking. Can’t imagine the state of this generations’ livers in 10-15 years.

    Each to their own i guess…

    • ak

      November 19, 2015 at 3:14 pm

      What is Abhorrent?

      Your fore fathers didn’t drink palm wine and other concotions?

      Or is it because the White man came with Christianity that you don’t know your history? SMH…

      Also you have serious issues: so its ok to drink as long as you’re a man?

      Silence, as they say, is the best answer for a …..

  2. makash

    November 19, 2015 at 2:53 pm

    Great concept! It has an aspirational focus which is very encouraging

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