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Chukwuka Nwajei: Developing a Business Strategy for 2016 & Beyond



dreamstime_l_46738066In today’s ever busy world, changes are fast and every entrepreneur has to operate a business in a constant state of flux, in order to keep up with those changes and always stay on top. With the fast spreading of information via the Internet, it is paramount to stay up-to-date with the latest business strategies, in order to be able to reach your target audiences whether local or international.

Developing a good business strategy is an essential step for every business owner and it needs to be done very carefully and with clear focus. It is the basis for business success and it should address the keys for achieving the company’s ultimate goal.

When creating your business strategy, it is crucial that you have your goal in mind. Your business strategy should address the sole purpose of your company. With the changes happening daily on the market, it needs to be constantly monitored and adjusted to ensure that you stay on the right path.

Here are some tips you need to implement for your business to thrive.

A Professional Mobile Friendly Website/Blog
Did you know that more than half the visitors to your website go online using their mobile phones? If your website still isn’t mobile-friendly, stop for a second and think about all the people who tried visiting via their mobiles but couldn’t, so they went straight to your competitors.

According to Facebook, more than half of its users are coming from mobile devices (smartphones). So if your website isn’t mobile friendly, then think again because you will lose many prospective customers/clients.

Content is King
You need to keep your customers up-to-date and provide them with new content/information about your products and services. The key to accomplishing this is having great content on your website/blog. Treat your content as your product, since content is your best marketing strategy.

Content is the key factor in your business strategy. It will attract more customers and drive more traffic to your website, leading only to more profit and expansion possibilities.

Beautiful Website Design and Layout
Another area you need to improve is the quality of your website. I have already mentioned that you need to make it mobile-friendly. Since your website is basically your store at the same time, it is in your interest that it should have a smooth flow.

In other words, you might need to change your host and opt for a provider with better customer support, with better features and Add-Ons, and better user interface. Make sure the hosting provider fits in your future growth plans and that it can support the growth of traffic on your website.

Have a Mixture of Old and New Marketing Trends
It goes without saying that every good business strategy requires a good marketing strategy. Now, try not to focus on one type of marketing only; instead, try to combine several different tactics and merge them into your own marketing blend.

Social Media Marketing
Due to the immense popularity of social media networks, you need to think about using social media to promote your content. Share your blog posts on different social media networks and you can be sure that you will gain more popularity and attract a larger number of prospective clients. Everyone is online, so the chances of getting more clients are higher than ever. Therefore, social media marketing is must if you want to grow your business.

Continuous Training
You need to keep yourself up-to-date with the latest technologies and the latest trends in business, so you need to consider investing in your training. You need to be productive, so you need to improve their skills for the overall benefit of your business.

Keep Your Goals in Mind
The most important thing for your strategy is to always focus on your business’ goals and create your strategy based on them and their realization. You need to consider your company’s needs and resources and focus on what you want to accomplish. You need to make sure you are taking all the right steps when leading your business towards success.

If you want to prepare for the upcoming year, you need to do your research carefully and consider the right factors when developing your strategy, so that you can secure the future of your company.

Invest your time and money in creating a good business strategy that will include the aforementioned tips and you will be one step closer to being sure that your business will be a success.

Photo Credit: Dreamstime

Nwajei Chukwuka is a Website Developer, Mobile Apps Developer, Author, Researcher and Brand Strategist. He helps SMEs, brands to develop & amplify, image, growth & revenue across multiple platforms. You can reach Nwajei through the following; Email: [email protected] | Twitter: @nwajeichukwuka | Facebook: nwajei chukwuka

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