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#IvyPark! Here’s the Beyonce News the #BeyHive has been waiting for ALL DAY!




All day there has been so much buzz in the beyhive as Beyonce fans anticipated something big was about to happen and it just did.

While a lot of people anticipated that the Queen Bey was dropping her rumoured “B6” album, she did something even better – she has co-launched a sporty clothing line named after her daughter Blue Ivy.

The clothing line is called Ivy Park. The collection includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance, fitness and sports categories.

The Anticipation

Since yesterday Elle USA’s Instagram page has been dropping a Beyonce photo every hour for 25 hours and fans were eagerly awaiting what they were counting down.

At the final hour, Beyonce shared a photo of herself wearing a leotard from Ivy Park clothing line and a little investigation shows that the @wewearivypark Instagram page was also created at the final hour of the countdown.

The Brand

According to the website, “Ivy Park is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.”

The brand is a joint venture with Sir Philip Green, who’s chairman of Arcadia Group, which owns Topshop, Topman, Miss Selfridge, and other retailers.

The Promotion

The official Ivy Park website is filled with so much Beyonce goodness with the pop star modeling the clothes herself.

See the promo photos and video below.

Beyonce Ivy Park (1) Beyonce Ivy Park (2) Beyonce Ivy Park (3) Beyonce Ivy Park (4) Beyonce Ivy Park (5)

Watch the inspiration behind the line below.

Adesola is the BellaNaija Head of Content and Digital Ventures. She is a BN stan.. Yes, things are that serious for her when it comes to She's a lover of gist, novels, music, and food. She's constantly trying not to take life for granted. She spends most of her time either keeping up with the world on the Internet or sharing some acquired knowledge about digital media. She is passionate about using her voice to speak against injustice, especially towards women. To communicate with her directly, you can hit her up on: Instagram - Twitter - @Adesola_AU


  1. bruno

    March 31, 2016 at 3:54 pm

    beyonce what is ur stress? biko release that album. we all know its finished and ready. what are u waiting for. adele’s hype has died down a bit. The coast is clear. release that album.

    • cybernd

      March 31, 2016 at 4:07 pm

      Rihanna nko?

    • Afis

      March 31, 2016 at 6:11 pm

      nice one

  2. Natu

    March 31, 2016 at 4:03 pm

    She is always on her grind!!! Get your coins queen bey!!!

  3. MrNaijaD

    March 31, 2016 at 4:22 pm

    They just created Blu Ivy future.

  4. Bey

    March 31, 2016 at 4:45 pm

    Awww Blu is cute in dat video. But I definitely wont be buying even if it gets to d UK.
    Abeg I just go to Primark and go and get dos dere leggings and Tee’s under 10Pounds.
    Is it not to be used for running/gym, when it fades I get new one’s on my next visit biko. Except quality running shoes and a good sports bra I don’t really care wat I wear.
    Good try Bey.

  5. me

    March 31, 2016 at 5:13 pm

    The park is Blue Ivy. Beyonce leave sporting apparel to the athletics, now you want to let the world know you are a sporting genius when in reality, you are a bootylicious performer – a dancer to be precise.

    A diversification in hot pants would have suited you best.

  6. tunmi

    March 31, 2016 at 5:18 pm

    Who better to have on it than the person who stays working on her grind? Go ahead Bey, applause, applause

  7. Sabifok

    March 31, 2016 at 5:32 pm

    Seems Beyonce has created this to compete with Kate Hudson’s Fabletics.

    It appears that gym and exercise gear are becoming a big market, with the fitfam-mania currently hitting everyone.

    I have loads of ideas for exercise and fitness gear aimed at the Nigerian fitness geek. I need someone to collaborate with me on Sabifok-Wear

    • Aisha

      March 31, 2016 at 7:33 pm

      Really?!!!!! Hahahaha.

    • Zikky

      March 31, 2016 at 7:34 pm

      Just out of curiosity,where on the outfit will the brand name sabifok be? ….hmmm, please don’t say in the front abeg.

    • Sabifok

      March 31, 2016 at 9:25 pm

      On the front of course. Afterall didnt French Connection UK release clothes with the FCUK logo at the front and all over the apparel.

      I want “SABIFOK-Wear” in huge bold prints all over the gear.

    • KingsQueen

      March 31, 2016 at 9:29 pm

      “Sabifok-Wear” LMAO, i swear you’re a lunny for this

    • freemind

      April 1, 2016 at 1:00 pm

      I tire oh. I still wonder y pple can still laugh at pple dream in ‘Olajumoke’s era’ ? Nna Sabifok, listen to the positive and let the negative fade off.

  8. Natu

    March 31, 2016 at 11:22 pm

    Why are y’all laughing at sabifok venture??? Bunch of crabs in a barrel. @Sabifok pay them no mind and continue to develop your idea. Goodluck with everything and may God bless your venture.

    • freemind

      April 1, 2016 at 1:00 pm

      I tire oh. I still wonder y pple can still laugh at pple dream in ‘Olajumoke’s era’ ? Nna Sabifok, listen to the positive and let the negative fade off.

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