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Emilinks Is Minting New Entrepreneurs With Its 1 Billion Naira Giveaway

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If you go to the Emilinks website right now, you will be welcomed with a can’t-miss headline: “Complete Your House Promo”. With it, the prestige door manufacturer is announcing an incredibly large price cut on its luxury doors, kitchens and wardrobes. In the beginning, its hope was that the discounts would help hundreds of Nigerians build their own homes. What it didn’t foresee, however, is the bonanza attracting a whole lot of aspiring moguls.

Since the deals started in February 2016, with prices dropping on all Emilinks’ products by as much as 65%, many people have discovered a chance to become entrepreneurs in the building supplies sector.

These people include builders such as Janet Nwachukwu, construction goods retailers like Tajudeen Rafiu, and Eniola Adebayo, who is starting an entirely new business venture. These days, Adebayo buys Emilinks doors and resells them at a fraction of the current market rates and still makes significant profits.

Looking at the new Emilinks prices, his business model is a no-brainer.

From the warehouse, he can pick up a 900mm x 2.1m hand-finished wooden door for between N150,000 and N120,000 instead of the usual N350,000.

Also, the bestselling solid wood flush door that is used in thousands of new homes across the country is now down from N110,000 to only N50,000, just like the Economic Flush Door which currently sells for N30,000 rather than N60,000.

Then, he can pay half the price for the Emilinks made-in-Italy fire-rated door at only N120,000.

The Emilinks Historic Armour Door was normally valued at N3m; now it is only N1m. This is remarkable because the Armour Door is made with galvanised steel and pure forest wood. Similarly, all non-corroding, non-rusting security doors that used to retail at 370,000 per unit are now available at N150,000 each.

For good measure, Emilinks announced that every door would come complete with frames, lock, cylinder, handles, and keys. Ultimately,

This development is inspirational, says Solomon Emeka Nwadiogbu, chairman of Emilinks, a 14-year-old company whose 7-year-old door manufacturing division has built a reputation on the back of its top-of-the-range, and sometimes pricey, wood products.

“We’re happy to create employment and push value into the system with our long-lifespan, high quality products,” he says.

“It is not enough to simply be living to make a living; one needs to live to make an impact. For me, I want to impact my generation with style and elegance. That is why we’re offering the quality and price that no one can beat at home and abroad— not even in Italy.”

Nwadiogbu has two names for his company’s low price bonanza: ‘Name Your Price’ and ‘Pay As You Go’. This way, he expects that his message will be clear to everyone. He expects that Nigerians will immediately understand that a rare opportunity is available for them to feel less hamstrung by the galloping inflation and finish their dream projects.

Although he concedes that some may have to see the doors and the new prices for themselves to believe him, he maintains that “no one else in this country or abroad—not even in Italy, can do what we are doing.”

Emilinks, it turns out, has its own forests in Europe, its own processing plant, and four warehouses in Lagos where the stock on offer is readily available.

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11 Comments

  1. Vaman Amiebenomo

    August 14, 2016 at 1:43 am

    Emilinks is an inspiring innovation to my generation as I will never have to worry about reptiles and other unpleasant and not too friendly creatures entering my house ever again. Much to my surprise and outa dismay, I had gone out through the exit door of my kitchen to turn on my pumping machine for water supply when I discovered a snake on the floor. From my judgement it had crawled in through a hole in my fence and from the direction it was headed, it would have tried gaining entrance through my kitchen door but to no avail because it was going towards the backyard. If that snake had entered my home, then am sure my son would definitley have been hurt since he is still mastering the art of crawling. So I duff my hat to you Emilinks because you’ve got my back, I will sure come knocking on your door for my upcoming project with these amazing discounts!

  2. Vaman Amiebenomo

    August 14, 2016 at 3:23 am

    #Emilinks#my door story. On this very faithful day I and my family were in the living room watching television when my husband suddenly remembered he had abandoned his phone in the bedroom since returning from work. As he retrieved his phone from the bedroom he discovered he had missed 13 calls from our neighbour living downstairs. Panicked, he grabbed a shirt and was headed out because he could not return the missed calls for some reason when suddenly a thought occurred to me, quickly I said ” honey I think Yomi (that is our neighbour downstairs) wants to borrow something” A quick grin broke out of his face but did not deter him from going out so I opted to follow him out leaving my kids on the sofa. To our utmost dismay on approaching our neighbour’s flat we discovered he was being robbed but it was too late because we were already sighted by them. Thank God for adrenaline! We took to our heels and hoped earnestly not to get caught but thank God for Emilinks door, as the robbers would never in their lifetime have gained entrance into my house. Then and there I knew the importance of a door, not just any door but an EMILINKS DOOR. So I duff my hat to Emilinks, anytime, anyway and anywhere I will chose Emilinks doors!

  3. olusegun alabi

    August 14, 2016 at 2:36 pm

    In a world where safety is paramount to living, in a time when security is key, doors play an important and inevitable role in protecting families, property, and safeguarding memories. Emilinks knows the essence of good doors, that is why they have made a signature mark in the art of quality door production, going the extra mile to produce doors that not only beautify but secure your homes and preserve those fund memories of life. Life is all about doors both the visible and invincible doors, to every world there is a door to every being there is a door for every home Emilinks has provided a door. opening one of those classic Emilinks door each day is a promise kept.

  4. olusegun alabi

    August 14, 2016 at 2:40 pm

    #Emilinksmydoorstory
    In a world where safety is paramount to living, in a time when security is key, doors play an important and inevitable role in protecting families, property, and safeguarding memories. Emilinks knows the essence of good doors, that is why they have made a signature mark in the art of quality door production, going the extra mile to produce doors that not only beautify but secure your homes and preserve those fund memories of life. Life is all about doors both the visible and invincible doors, to every world there is a door to every being there is a door for every home Emilinks has provided a door. opening one of those classic Emilinks door each day is a promise kept.

  5. Adediji Taiwo

    August 15, 2016 at 5:47 pm

    A DOOR SAVES LOVE.
    “No is no, I said am not interested in you and I have nothing to do with you” ,Cara said .I was just standing at a spot looking at her beautiful lips, as she talks so angrily. To me, I didn’t see anger. it was the color of her eyes that encapsulated me and couldn’t really feel the abashment from her. “If you abuse me, u will not be the first and the last to do that in the history of lovers. Juliet had once time abused and embarrassed Romeo”, I thought.
    After a while, she noticed I was looking at her and said, “that’s how you were looking at me the other day and your look was really suspicious”. That gave me a flash back of the day I first met her. She dressed in a short red gown and a high heeled foot wears. Initially I couldn’t notice her because I was in a hurry, trying to catch up with my classes. It was the perfume she wore that fascinated me and I decided to walk up to her because I couldn’t see her face.
    She entered a food vendor and I followed her. She ordered for food and I would have loved to imitate her but at the verge of doing that, I remembered I had five hundred naira on me, which happened to be my last penny. So, I decided to buy a drink. I sat directly in front of her and I was looking at her with care so that she wouldn’t notice me. I looked at her head and I could not see hair, it was crown I saw, I looked at her eyes and I could only see galaxy of stars.
    “Hey girl ,hey lady” ,I shouted. I opened my eyes and I was really taken aback to see myself in our school clinic.
    “How did I get here, was everything really an illusion, the crown I saw, the star I saw”, I inquired the nurse that came to check me. “you were rushed down here some minutes ago”, “yeah I knew I wasn’t feeling alright .But what of the charming and crown headed lady”. She smiled and said, “she dropped you here”. “How caring she is. Beautiful and lovely, caring and charming, she fit my personality”, I thought.
    When I got home the next day, I was very reticent to speak with my friends. Many asked me, “where have you been and I lied to all of them. It was only Michael my intimate friend I told the truth. Apparently, it was not my fault. Many believed I wasn’t the ‘ladies type’ and how would it sounds if I narrate my experience to them. I was a bookworm. Many of my friends were bad guys who would rather go parting with their girl friends in their apartment or in a night club. I feared what they would say about me.
    “ Common, man, you should have something to fight for and if it is love it worth It” ,Michael said. “But I can’t Michael, people know me as a bookworm and not lover boy”. ”Do you care about people’s love for calling you bookworm or your love for her .it is your decision and your choice. If you love her you better go get her before one fucking guy take your place”, Michael said.
    That night I couldn’t sleep. I was in a dilemma. I didn’t want to spoil my reputation of being a bookworm and at the same time didn’t want to jeopardize my love. I remember her beautiful face, her smooth and natural red lips, the dimples on her two cheeks, her curves with her alluring hips and to crown it all, her caring nature. “How is she going to be mine?”, I thought as I fell asleep.
    The next day I saw her heading toward the pool and I decided to walk up to her. “Hi , I said and “hi” ,she replied. I was just standing at a spot like a statue and was looking at her as she walks away. I didn’t know what to say and I became mad at myself, ”this is what I want and it eludes me”. I was helpless and walked sluggishly back home.
    “Don’t dull, you can do it, I know. Walk up to her and tell her you love her. Don’t deny yourself of love, love is beautiful”. Michael told me once again.
    The next day we had a test and I really failed woefully. She has affected my thinking and it is only her I see. And I was really confused I have never had this kind of feeling before. I summoned all courage and went to her again, “hi ”and she replied “hi”. She thought I would stand like I did the other day. But I walked her and we discussed better. When we were about to depart, I called, ”Cara can I get your contact”, and she said“no”. I was really disappointed and left speechless. She walked away without good bye and this really made me sad. She has walked a little bit far when I started calling, “Cara, Cara”. She answered, “yes?” and I asked, “why won’t you be able to give me your contact?” and she answered, “because tomorrow we are going to have a coffee together at the food vendor”. It sounded unbelievable to me, I jumped with joy, I shouted “bye” and she waved. I was very happy and sang ‘You Are My African Queen’ as I was running home with joy. That night I couldn’t sleep .I wanted the day to break as early as possible and head toward the food vendor.
    To God be the glory, the day came and I dressed up in time to meet Cara, because I didn’t want to keep her waiting.
    I reached the vendor around eight o’clock and waited for two hours but to my surprise, Cara didn’t come. “how on earth will such a beautiful and faithful looking Cara made a promise and won’t able to keep it”, I said. Later I stood from where I was sitting and i went to meet the woman who sells food. I told her about Cara and she smiles. She opened her purse and gave me a sheet of paper, “she sent me to give you this”. I opened my eyes to see the address of Cara’s house”. I was elated, ‘yes’ I shouted .I decided that next day I would set out for her house. I got a wine from a grocery store to have something to share together.
    The day came and i dressed in a black suit and well polished black shoe. I was about leaving when I remembered the house address given to me and went searching for the trouser. Then I remembered again that I washed the trouser that night without removing the paper, I skeptically ran out to check the trouser. alas! The sheet has been ruptured by water. I could only see the street and since I was too joyful to memorize the exact number of the house, I felt daunted but I decided to try my luck.
    I bored a cab and I reached the street after some minutes. I started going from one house to another asking for Cara, since I didn’t know the exact number. I became tired and I branched to a nearby cafeteria where I ate my lunch .I rested for a while and started my search for Cara again. It was almost reaching dusk and I decided to quit. “l will try one more and then leave” , I said.
    There were several houses left and I was really confused which one to go. But there was a emilinks door with elegance and quality written all over it which made it to be more conspicuous.i felt something in my mind which gave me a deep assurance that that was the right door.so i went there and and knocked,“is Cara here?” and I heard the voice of a lady, “yes?” and to my surprise she opened the door and happened to be Cara “Door saves, Door saves, A emilinks Door Saves Love”, I shouted with uncontrollable tears in my eyes and she hug me. I thought she understood. “emilinks Door do really saves love”, she smiles and gave me a kiss. #emilinks #MyDoorStory.

    4

  6. Vaman Amiebenomo

    August 15, 2016 at 10:48 pm

    #Emilinks #MyDoorStory
    #LetYourDoorDoTheTalking!
    What better way to make an enormous statement and leave a long lasting first impression than to have a strong and beautiful door like Emilinks door salute your guests! Not just welcoming them but leaves them standing with mouth agape and wanting to take selfies right in front of your door. That’s the language Emilinks speak and understand. MAGNIFICENT DOORS! #Emilinks doors simply wows! Yeah sure, gone are the days when doors were made with only one purpose (entry in or out) but times have change! Emilinks doors don’t only give you MAXIMUM SECURITY, DURABILITY AND VALUE FOR MONEY which is paramount but adds CLASS, ELEGANCE, GRANDEUR AND TASTE as added advantage. Certainly robbers with their state-of-the-art weapons would have to think twice before carrying out an attack in your home be it spontaneous or premeditated home and abroad, all thanks to EMILINKS for their one of a kind ARMOUR DOOR! So get ready people for to every armed robbery attack, there is an Emilinks Door waiting to withstand it!
    GIVE IT UP FOR EMILINKSNG!
    THANK YOU!
    NDEEWON O!
    NAGODE!
    ESE E`!
    GRACIAS! #Emilinks #MyDoorStory

  7. Vaman Amiebenomo

    August 18, 2016 at 12:27 am

    #Emilinks # my door story! On this very faithful day i and my family were in the living room watching television when my husband suddenly remembered he had abandoned his phone in the bedroom since after returning from work. On retrieving his phone , he discovered he had missed about 13 calls from our neighbour living downstairs. Panicked he quickly grab a shirt and was headed out when a quick thought occurred to me. I said “honey wait, Yomi (that is my neighbour living downstairs) most likely wants to borrow something as usual! A wide grin broke out of his face but that did not deter him from leaving the house because he is quite kind hearted. I opted to follow him but to our utmost dismay as we approached his flat, we discovered flashes of light coming through his door. Then we discovered he was being attacked by robbers but it was too late as we were already sighted. Thank God for adrenaline, we took to our heels and headed back to our flat and all the while praying the robbers do not catch up with us. Thanks to Emilinks doors, they could never in their lifetime have gained entrance into our house because Emilinks has our back. Then and there I knew the importance of doors, not just any door but an Emilinks door. I duff my hat for EMILINKS! The unbeatable door master!

  8. Vaman Amiebenomo

    August 18, 2016 at 12:28 am

    Vaman Amiebenomo August 15, 2016 at 10:48 pm#Emilinks #MyDoorStory#LetYourDoorDoTheTalking!What better way to make an enormous statement and leave a long lasting first impression than to have a strong and beautiful door like Emilinks door salute your guests! Not just welcoming them but leaves them standing with mouth agape and wanting to take selfies right in front of your door. That’s the language Emilinks speak and understand. MAGNIFICENT DOORS! #Emilinks doors simply wows! Yeah sure, gone are the days when doors were made with only one purpose (entry in or out) but times have change! Emilinks doors don’t only give you MAXIMUM SECURITY, DURABILITY AND VALUE FOR MONEY which is paramount but adds CLASS, ELEGANCE, GRANDEUR AND TASTE as added advantage. Certainly robbers with their state-of-the-art weapons would have to think twice before carrying out an attack in your home be it spontaneous or premeditated home and abroad, all thanks to EMILINKS for their one of a kind ARMOUR DOOR! So get ready people for to every armed robbery attack, there is an Emilinks Door waiting to withstand it!GIVE IT UP FOR EMILINKSNG!THANK YOU!NDEEWON O!NAGODE!ESE E`!GRACIAS! #Emilinks #MyDoorStory

  9. Yusuf Idowu

    August 30, 2016 at 12:54 pm

    #Emilinks
    #MyDoorStory

    A friend of mine told me about this previous day, initially I was reluctant and never wanted to participate because this isn’t just a contest for me, it’s MyStory.
    have experienced nightmare when it comes to poor building materials.

    I remember my former resident, it was all round destitute materials, from the roof sheets, to the poor wooden use for structuring the building(I remember those annoying termites), there was a little or no fencing. The flooring was the worst part of the building, because when it rains there’s always water coming from the floor couple with the one dripping from roof.

    I remember 11:06:2009 vividly, it was midnight when the rain started pouring immensely. I was fast asleep with my family. Never knew the rain was pouring so heavily that before we knew it, the whole area was flooded. And the water outside leveled with the one in my house when we opened the door. So many properties were damaged and I even lost my WAEC result n certs(thank God GCE make up). Everyone had to leave home for few days because there was nothing anyone could do.
    Poor building materials+poor drainage system=destruction.

    Building a standard home for myself n family is not just my DREAM. I have a dream to build as many good home with standard materials for as many people out there, because when it rains; some people are happy while many people out there are sad.

    I believe everyone deserves better and STANDARD home, not SUBSTANDARD!

    Good house materials and designs are important because it enhance the quality buildings and spaces, by considering amongst other things; efficiency and effectiveness and their impact on well being, last well, and will adapt to the needs of future generations.

    #Emilinks
    #MyDoorStory

  10. Aireman Bashir

    September 4, 2016 at 9:51 pm

    Once upon a time, when my family was still living from hand to mouth, armed robbers attacked our compound and if I remember clearly, they broke in through our beloved front door with just one kick from their heavy boot, they ended up breaking our cupboard (i wonder what they would be looking for in there though) and my dad’s wardrobe too. Fastforward to 4months later when God had already started blessing us, another set of robbers attacked our compound. Like i said, God was blessing us and one of the blessings was the door my dad got from #Emilinks which was inpenetrable and what i would describe as “door toh quality” . After trying in vain to break through, the robbers had to threaten us withmy neighbour’s life and that was how they got in but i thank God it was a testimony because they didnt take a pin from our house that day.
    In a nutshell, I really think some of the importance of building our houses with quality materials is sustainability, conservation of energy, saving of money and helping us lead a healthy life.
    #Emilinks #MyDoorStory

  11. Nwosu success

    September 4, 2016 at 11:53 pm

    Just with Emilinks you building is sure to be perfect
    #Emilinks#mydoorstory#day29

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