Millinery designer label Urez Kulture has released a recent lookbook for it’s Cruise Collection. Here’s what the brand had to say
Many shoppers unfamiliar with the rigid fashion calendar may be unaware of the importance of the cruise collections.
A cruise collection sometimes also referred to as holiday or travel collection (collection croisière, in French), is an inter-season or pre-season line of ready-to-wear clothing/accessories produced by a fashion house or fashion brand in addition to the recurrent twice-yearly seasonal collections.
Sandwiched between winter and spring, and so called after customers who holiday during the colder winter months, the collections have a practical use for all shoppers looking for something new after the winter, but before the delivery of the spring collections.
Originally meant for wealthy customers or “more seasoned jet-setters” going on cruises, these days, they are targeted at customers who are through buying their fall wardrobes and are looking ahead to vacations. It fills that transitional period from January onwards where people are looking to update their wardrobes but aren’t ready to wear spring collections yet. The Cruise woman understands dressing for the season and is well travelled.”
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