FKA Twigs has been named the Creative Director for Nike Women’s Spring Zonal Strength Tights campaign by the brand. She created, directed, performed and also made the sound track for the ad campaign.
The two minute video which was shot in Mexico by a 17 year old David Uzochukwu featured other stars like US Track & Field star English Gardner, dancer Saskia Horton, Olympic fencer Miles Chamley-Watson performing her personalized tight choreography.
David is a photography wunderkind born in Austria, now based in Brussels.
In FKA Twigs’ statement on Nike’s website, She said:
“I made the song in the campaign film, “Trust In Me,” before I got approached about this project. I realized it would be perfect, because the lyrics say, “Put your trust in me.” In a way, we’re asking people to look at me and the other amazing athletes in the video and trust the way we are. We’ve worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies.”
Photo Credit: Nike & ELLE