Connect with us


Tuke Morgan: Lessons From My 3-Year Blogging Experience



So my blog turned 3 yesterday and it has become a yearly tradition for me to share lessons I’ve learnt during the year.

The past year has been an interesting one filled with opportunities I am grateful for. There have been some annoying moments. The Blogging/Influencer Marketing Industry in Nigeria isn’t as developed as in other parts of the world. So many brands & PR people do not understand the role that bloggers play, and how Influencer Marketing works.

Some brands still offer exposure/free clothes to established bloggers as compensation which is wrong as there are a lot of expenses that come with running a blog.

  • The monthly cost of Internet Data
  • The price of a Laptop
  • The price of a Camera, lenses and lights
  • Money paid to photographers for shoots
  • Time spent editing pictures, coming up with ideas, writing and editing articles, etc

You wouldn’t give a photographer free clothes in exchange for his services, so no double standards please.

Lifestyle bloggers don’t blog solely for money, but time is money. When collaborating with a brand we are providing a valuable service. No one is smiling anymore due to the current state of the Nigerian Economy. People are investing time & effort strictly into work that yields fruit.

In the course of a Blogger’s lifespan, they have sharpened their skills through workshops, online courses and the lessons learnt from experience.

They curate high Quality Content to have maximum impact.

Exposure & Free Clothes don’t pay the bills.

Brands, please treat Bloggers the way you would like to be treated.

Shout out to the Brands and PR Companies that understand how Influencer Marketing works.

Now unto the lessons:

Read Books & other blogs to expand your vocabulary and help your writing improve. You also discover different styles of writing/passing across a message.

Don’t be too hard on yourself
With family members going to heaven, my ABRSM Grade 6 Sax Exam, a 9 to 5, broken laptop and travelling it wasn’t easy to be consistent all year through. It’s understandable. We are only human and have to take out time every once in a while to rest and recuperate.

Build Relationships
People like to do business with those they know and trust, so maintain relationships and don’t burn bridges.

All things are possible
God knows your every desire and will bring them to past once the time is right and he knows you can handle it. The #JoziWithGoogle trip I went on for BellaNaija last year was a prayer point answered.

Quality over Quantity
All day every day, you never know who is watching. Always push out work of a high standard.

Don’t fight change
New Bloggers are popping up every day, so to stay relevant you have to keep innovating, sharpening your skills, attending workshops and improving your photography.

Don’t undermine your value/worth
Reach a compromise where necessary e.g. if the brand’s budget truly isn’t up to your rate – but do this with wisdom.

Go with your gut feeling
If you aren’t comfortable with a collaboration, don’t do it. It is okay to say NO to a brand that doesn’t fit in with your aesthetic/whose values you don’t believe in. Think long term when accepting collaboration offers, even if they are offering a lot of money, it is okay to turn down the offer. If you think it will have a Negative Impact on your brand, don’t do it.

Be aware
Be conscious what your readers & followers enjoy reading; take note of the posts with the most engagement and the work that brings your heart joy when it is created. I did a lot less style posts in the past year and more food and hair posts which were really popular. This isn’t because I don’t like shooting outfit’s but because I am more in control of food and hair posts as I take the pictures in my house and can control all the element’s involved in the shoot.

Be Prepared
Always have your gear with you especially if you’re going to a place where a Blog worthy opportunity may come up. If you want to work with global brands, have your international rate card ready so that when a global brand is ready to work with you, you don’t waste time trying to figure out what rate to charge. Remember that if you fail to plan, you plan to fail.

Don’t be afraid to reach out
Contact Bloggers you would like to collaborate with/brands you would like to work with. I sent an email to Sharon of This is Ess when I found out she was coming to Nigeria and we had such a nice day visiting café’s in Lagos and having a Mini Shoot.

Create the type of content you want to get paid for
Many people only think you are capable of what you put out so if you want international travel opportunities, start by writing about local tourist destinations so you have travel related content in your portfolio when you decide to pitch a proposal or when a brand asks to see similar content you have created.

Keep your Blog Scandal Free
Think of your Blog as a platform to show your skills and expertise as well as a digital portfolio so potential clients can see what you are capable of. The Internet never forgets so don’t post half naked pictures if you’re planning to run for President one day. Yes, I know Melania Trump sort of broke that rule but you might not be so lucky.

Be Polite Always
A blog client today could become the chief decision maker at your job/for a major deal tomorrow so treat everyone with respect. This world is too small, don’t tarnish your reputation or lose out on future opportunities because you can’t control your temper.

Customer Service
Provide a positive experience at all times. People always remember how you made them feel. Go over and beyond within reasonable bounds to ensure that your client is thoroughly satisfied.

Don’t get discouraged
Don’t be discouraged when you’ve put in a lot of effort into creating work and it doesn’t get as many comments or likes as expected. Someone is always watching and taking notes.

Prevention is better than cure especially when it comes to Communication
Communication with brands & Potential Clients is best done via email so everything is clearly stated and both parties are clear on the expectations and obligations. If the conversation starts over the phone or in person, provide a recap via email and let the other party agree to it/change whatever they aren’t fine with.

Let Integrity be your watchword
Don’t put up a post up saying this is the best chapman in the whole of Lagos when it tastes like dishwashing liquid.

Keep writing
The more you do something the better you get at it. Like Proverbs 22:29 says, Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men.

Remember that everyone’s race is different
You don’t have to practice every single piece of advice you receive. It might be said with your best interest at heart but what worked for one person will not necessarily work for you.

All of the lessons I learnt in my first and second year of blogging are still valid so check out the first 22 here and the second 26 here.

Adetuke Morgan is a lifestyle blogger who is passionate about playing the Saxophone, writing, modeling and acting. She loves to travel, rocks her Natural hair with pride and is a sucker for great food. Read about her adventures in Lagos at Tuke's Quest and follow her on Twitter & Instagram @TukeMorgan


  1. Fabulous

    February 9, 2017 at 9:17 pm

    I love this, thank you for sharing.

  2. B

    February 9, 2017 at 10:09 pm

    Wait…are you expecting the brands in Nigeria to pay money instead of free items? So far, I have only heard of google and through affiliate marketing. And while we wait for that to happen, i would say the most worrisome cost item on your list is the data for your internet. The laptop and camera are investments. You could save money on photography by learning photography techniques with your own camera and giving the camera to a friend to shoot the picture after you have keyed in the right camera settings. An iPhone or good Samsung phone can also do the trick ( another investment). As for the time spent on your blog, no one owes you any thing unless you are promoting a brand. And if they offer you freebies and more exposure, then there will be more subscribers. The time you spend is also an investment and your choice.

    • Corolla

      February 9, 2017 at 11:26 pm

      Stop telling people to sell themselves short. Basic thinking at its peak.

      Bloggers offer services, and in turn should be adequately compensated. The amount of resources and effort that goes into a blog is really nobody’s business. Whether a blogger uses her gateman as photographer o, or pays a professional, e no consign anyborri. Companies that know the value of bloggers will pay, while the chewing gum ones will keep scouting for bloggers to dash their substandard products to. If Linda wasn’t charging for collaborations and ads, wouldnt she still be living in penury?

    • B

      February 12, 2017 at 8:59 am

      Corolla mind your business, nah. And while refering to my point as basic thinking, you are agreeing to some of them eg the time and energy put into your blog being nobody’s business.

      In fact Linda Ikeji and Bella Naija are a good example. They have enough visitors to attract companies who are willing to pay money for advertising. If u don’t have enough visitors, you will be the one begging companies to advertise on your blog. That’s why you see blogs with the ‘advertise here’ post on the side of a page. They haven’t attracted enough visitors and are desperately hoping companies would advertise on their site.

      In Nigeria and even the rest of the world, you have to be more aggressive and tell the companies you want money rather than just freebies for brand promotion. But they will only pay you if you are a social media ‘influencer’

  3. Ouch!

    February 10, 2017 at 10:18 am

    I want to start blogging. Please ginger me up, encourage a sister

    • Brownberry

      February 10, 2017 at 2:19 pm

      We can do this together.

  4. Brownberry

    February 10, 2017 at 12:36 pm

    Dear Friends on BN.
    Please i want to start a blog.Can anyone here put me through? I currently work but my expenses are higher than my income.(70k per month with large family and high cost of leaving.I will appreciate it.We can also collaborate if you wish.

  5. L'queen

    February 10, 2017 at 4:48 pm

    Brilliant piece Tuke’s, I’m looking to work with bigger brands this year. I’ll keep putting in work. Diligence is key!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tangerine Africa

Star Features