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Reuben Abati: Big Brother Naija – Television as Madness



What a relief! So, the Big Brother Naija reality television programme is finally over. It ended Sunday evening with 23-year old Efe Michael Ejemba, University of Jos graduate of Economics and singer winning the N25 million + SUV at stake, with 57.6% of the votes from over 24 million voters across Africa. Warri, where Efe’s family lives, erupted in excitement. At the Multichoice viewing centre in Ikeja, Lagos, where Katung Aduwak took charge so brilliantly, there was a similar eruption of incandescent joy. I was relieved because for about 70 days, the Big Brother Naija show was a big distraction, crass capitalism at its most cynical edge, a source of unmanageable madness in homes and on the streets. Now that it is over, it is time for some honest frank talk for the attention of all stakeholders involved.

Let me start with the lessons, on a positive note, before delivering the blows. Lesson one: In a very instructive manner, the Big Brother Naija reality television show promoted the ideas of choice and people power at the heart of democracy. Televised across Africa, the viewers had the final say in determining who stayed in the house or left during eviction moments on Sundays. The votes were collated, audited and confirmed by Deloitte, a firm of auditors and thus, the viewer as the voter determined the outcomes. In that regard, a reality show of that sort promoted a consciousness of democracy, choice and influence and it further explained why the people from Nigeria to Cape Agulhas all the way up to the Mediterranean sea took fierce ownership of the programme. In a continent where power is the ultimate aphrodisiac and every access to power, fame and influence is seen as an opportunity to oppress and demean, whatever is done to promote a consciousness of choice and the civil society is laudable. Multi choice, thanks.

Lesson Two: in every business concept, perseverance pays. Multichoice has been running its Big Brother Naija and Big Brother Africa concepts for a number of years. Apparently, this year’s Big Brother Naija has been the most impactful, the most profitable and probably also, the most exciting. In one week, over 11 million persons voted to determine the eviction. In the final week of the programme, over 24 million persons voted – that is more than the total number of persons who voted in the Nigerian Presidential election in 2015. This year, Multichoice has made more money from the Big Brother franchise than it has ever done. The programme was sponsored by PayPorte, and with all the voting, and the money spent on recharge cards, Big Brother and Multichoice are the biggest winners. In the end, it is all about business and profit. Everybody has been used. In business, once you have a good, attractive product and you can capture the market, you can fool everybody and make profit. Multi choice, weh done – in Falz, the bad guy’s voice.

Lesson three: humility pays. At the end of the day, in the last week of the programme, the decision by the viewing public was a moral, sentimental one. The biggest star of the programme was, I don’t know what you think, TBOSS (real name: Tokunbo Idowu), half Nigerian, half-Romanian. She dominated the space with her Jezebelic antics, even got some of the male participants ousted by entrapping and outsmarting them with her sexual wiles. She projected herself as a sex object, the ultimate manipulator, the champion Delilah of the Big Brother Africa series. She even made a joke of the entire Big Brother concept by saying she didn’t need the money and if she won, she would spend it in two weeks to pay off debts, and in any case, she had men hitting on her, offering to take her on a ride in their private jets. She played the role of a female barracuda.

Given her looks and talents, she would have been a perfect winner. She would have looked good on the billboards. But she lost because of her arrogance. Attitude is everything: this is the lesson of TBOSS’s disgrace and humiliation. When she was sent out of the House as the second runner up, the viewing centre in Ikeja, Lagos, including Kemen whose nemesis she was, danced in joy. “They are taunting me?” she asked Ebuka, the anchor. No, sweetheart, they were making a far more serious statement about you. The melodramatic ending of Big Brother Naija 2017 is its only redeeming outcome. Bisola, the first runner up does not even have a degree but she showed talent and resolve, even if her whorish flirtation with Thin Tall Tony is so cheap and self-denigrating. Her One-Nigeria consolation prize is something big she should take seriously. Efe won because of his humility. He is considered the poorest and the most needy of the contestants. Patrons of the programme chose to vote for the contestant who looked and sounded like he would need the money and the opportunity. They gave him a chance in life, although the organizers must ensure that going forward, the show does not become a poverty alleviation scheme. Bisola came second because she too looked like she needed help. Debbie Rise and Marvis also made the finals, but that was meant to be a great compliment to their good conduct, but they didn’t have enough support to make it to the top. TBOSS is the main star who lost. I hope she was taken out of South Africa with a private jet or maybe a submarine! Beauty is not everything, baby.

Lesson four: Marketing helps. Branding is everything. Propaganda is profitable. Packaging is nice. Big Brother Naija is nothing but marketing, branding, propaganda, and packaging. A reality show is supposed to be nothing but reality, virtual reality as it happens, but let no one deceive you, everything that happened in the 70 days of BBNaija was packaged, marketed, carefully branded and manipulated. Ebuka, the Big Brother, thumbs up, the scenic designers, kudos, the content developers, three hearty cheers, Multichoice, you guys are the smartest capitalists around, well done! The finale was a bit overdone though, dragged out, over-delayed. Tiwa Savage (hey baby, watch that growing fat around your waist and thigh), Tuface (thanks TuBaba but next time tell Annie to twerk for us- what was that!). In all, the power of television was well advertised.

Now the hard knocks: I rate the theatre high but I consider the whole show a sham, a 419 manipulative effort by a corporate agency, long overdue for an ethical review and scrutiny, a bad influence on corporate ethics. The owners of the programme are just a bunch of insultive, manipulative and exploitative capitalists, feeding on public need for distraction and the negligence of the authorities. Big Brother Naija 2017 is something that should never happen again in the shape we have seen. If Multichoice as a corporate investor wants to make a contribution to Nigeria, it must find ways of doing so in more meaningful forms.

Reality shows have become an established form on television, but whereas there are reality shows that promote talent, music, human capability and genius, enhanced relationships, and intellect, Multichoice, through its Big Brother Naija and Big Brother Africa franchises seems committed to the promotion of base values, chiefly adultery, prostitution, love of money, nudity and sex. What just ended as Big Brother Naija 2017 was nothing other than the corralling of some human beings into a zoo, pressured to behave like nothing but animals. The organizers made money devaluing other human beings. Multichoice and Payporte, the sponsors, turned alcohol and pornography into legitimate sport.

TBOSS and the other girls kissed and got groped by the boys on live television putting their upbringing to shame. TBOSS, who claimed she didn’t need the money even exposed her breasts on live television more than once. I have seen better breasts TBOSS. I am not too sure those private jet owners will be excited by your fluffy, South-looking, slightly bigger than mangoes breasts. If the same men see bigger assets, I mean, those interesting Ojiakor-like ones that look like papayas, pineapples and watermelons, they will not send private jets, they will deploy submarines and fighter jets! And that ‘s why you got N500k in the end, way back behind Bisola with her hard facial features, and Efe whose victory is based on poverty logistics and appeal. But I have no doubt that TBOSS will end up doing better in the larger, outside market than the other finalists, because even those who did not vote for her, know in their hearts that she represents the message of the programme.

It is a wrong message and that is why Big Brother Naija drew more audience in Southern Nigeria than in the North. In the last week of the programme,, every town in Southern Nigeria was seized by the #BBNaija fever. Prayers were offered in churches for Efe. One lady threatened to commit suicide if Efe did not win. Another one said she would not stop crying until Efe won. Nollywood stars declared support for housemates. There was Team Bisola, Team Efe, EfeNation, TBOSSNation, TeamDebbieRise (small), TeamMarvis (even smaller). There were public processions even in universities. We were told how to vote. Twitter was on fire. What I saw was nothing but sheer madness. T-shirts were printed. One musician turned his personal car into a billboard. Nigeria became a mad house because of one reality television show. It looked like mass hypnotism at work.

But it should not be allowed to happen again. BBNaija should not be hosted and staged in South Africa as has been the case. Multichoice, Payporte and their partners made crazy money and got brand promotion off the back and sweat of Nigerians. Do the maths; we got peanuts in return. We were told BBNaija could not be staged in Nigeria due to electricity problems so the studio had to be in South Africa. And the Nigerian government looked the other way. Wawu! All the billions that the South Africans are running away with, after giving our boy a Kia SUV and some N25m, who is going to collect the Value Added Tax on that? Nigeria or South Africa? See the real Gobbe! All the staff who worked on the programme with extremely marginal exception were South Africans. Where were the Nigerians? Abi, Lobatan oh.

The Nigerian government must assert itself. Nobody henceforth must brand anything involving primary production, Nigerian off Nigerian soil. We can’t get far by wearing made-in-Nigerian clothes on Mondays and Wednesdays, turning the country into an extension of Nollywood, but we can gain a lot by insisting that economic production and profit based on Nigerian talent and resource must have significant Nigerian content.
Congratulations Efe; the grace of God is forever sufficient, but sorry Nigeria.

Aliko Dangote at 60
Alhaji Aliko Dangote is 60 and understandably the entire country is busy paying tributes. He is the richest man in Africa, but more than that he is one of the most successful, forward-looking and resourceful entrepreneurs in the entire continent. He has investments and connections virtually everywhere.
I think a special remark should be made about his less known attribute – his humility and humanity. Aliko Dangote, for all those who have related with him closely, is a very humble man. His life is not driven by money, but belief in hardwork and the impact that he is able to make. He is helpful, supportive and kind, always believing he can make a difference. I offer a special testimony.

Many years ago, before the Abuja job, I used to visit Aliko at home, sometimes on my own and sometimes with my family. On one occasion, he gave my first son money as he saw us off to the door. It was that kind of money that caused a fight between father and son. My son wanted to hold on to it, and there I was insisting the boy must hand over the money because it was enough to pay his and his sibling’s school fees. The innocent boy said the money was for him. How could it have been for him? We resolved the fight, big fight, right there, with Aliko pretending not to notice.

On another occasion, Aliko asked if I had built a house and I told him I was building a house somewhere in Ajah. This was in 2006. He said we should go there. He jumped into my miserable Tokunbo car and followed me to the uncompleted building. He walked round the building and asked me what I wanted. He ended up giving me enough cement to complete the house and the money to paint it. He told me I should contact him if I wanted to build any other house, but after that other house, I stopped bothering him, because it was obvious the bricklayers knew cement was free, and they were busy taking advantage.

I went to Abuja to work. The true story of that job is best told by Aliko Dangote, Mr Alex Ibru, Rotimi Amaechi, Femi Otedola and Ojogbane Adegbe. They supported me as best as they could without interference. It was Oronto Douglas who made the phone call. One day, every story will be told. Thank you Alhaji, for being a friend and a brother. Thank you. May you see many more seasons.


  1. Xyno

    April 11, 2017 at 11:21 am

    Dude what did u just write? You’re a brilliant writer but this is beneath you Mr. Reuben. You could have penned your thoughts without resorting to cheap insults. So you’re into body shaming women now? Pathetic.I find this article disgusting. Take your failed career as a media adviser to the ex president and shove it

    • FasholasLover

      April 11, 2017 at 2:01 pm

      Abati, this is very disappointing and at best condescending. This write up here also exposed your ignorance. BB is a reality game. You do anything and everything to stay in the house. To the best of my knowledge, everyone who went into the house is an adult. So, what is it with the holier than thou attitude from a man who abandoned his first wife for a mistress? If you do not understand the concept of ‘something’, you keep quiet. It is not a must to write on every issue. Naah, Abati, you goofed big time.

    • Nelo

      April 11, 2017 at 7:42 pm

      this is atrocious.

      it is so clear Reuben abati hates Tboss. His bias is so apparent, as i did not see him dissecting bisola and her loose morals. Also, abati is a sexist pig. tboss was being groped, you condemn her but don’t condemn the men doing the groping? you have nothing to say about the male contestants who were kissing, sucking nipples, bumping and grinding? or how thin tall tony made a mockery of marriage? kemen the rapist? these men did not put their upbringing to shame abi? I really wish Chimamanda can take the time to reply this old man with loose morals. Sexist pig!!!

    • LemmeRant

      April 11, 2017 at 7:44 pm

      Guys guys… You people should calm down.

      He was hacked. Abi?

    • kkay

      April 12, 2017 at 6:14 pm

      Like begets like. All wallowing in the same muddy waters of depravity! He recognized his type. You all are hypocrites!!!

  2. Weather

    April 11, 2017 at 11:31 am

    This is utterly disgraceful. You do not have anything to be proud of about this article. I will refrain from using vile words on your person because that is not who I am. But your low words have revealed exactly who you are. You should be ashamed. And if you cannot see anything wrong with what you have written, you should be even more ashamed.

  3. Ariere

    April 11, 2017 at 11:46 am

    Reuben, you should have kept this article safely in your Laptop and refrained from hitting ‘send’. I cringed in most parts, while reading. Who gives you the right to body shame a fellow human? Can You even create a Human Hair or finger Nail from scratch? ?

    I have always had an issue with ur person and you have raised the bar even lower.

    You only made sense with the cooperate might of Multichoice company and their understanble but still eyebrow raising choice of filming and staging the show in South Africa. And the paltry prize money given compared to the massive money that was made during the show’s run.

    • Ememobong

      April 12, 2017 at 9:51 am

      Hmmm! Abeg pray do tell, how do you raise a bar lower???… ?

    • CeeCee

      April 13, 2017 at 12:43 am

      So you noticed

  4. shaday

    April 11, 2017 at 11:58 am

    You’re criticizing a show for being insultive, erm…hello! What did you just do?! What’s with the baby, baby, baby?!! Wow, Reuben! This was cringe worthy from start to finish. You’re just as bad as the system you criticize, even worse. I hope none of the housemates and performers you mentioned get to read this. Wow! I’ve never read anything so vile, so denigrating, so condescending.

  5. Marks

    April 11, 2017 at 12:12 pm

    All these old men also want to be young again and in that quest, they lose the respect and dignity that come with not being young. The language he used in this article is clearly age-inappropriate.

  6. Spunky

    April 11, 2017 at 12:13 pm

    I hope he gets paid for all there’s unsolicited epistles he dishes on a regular. I don’t see how someone with a busy schedule can find time to pen down such insensitive article.

    • madman

      April 11, 2017 at 3:58 pm

      Funny Comment. HAHAHAAHAHA

  7. chibs

    April 11, 2017 at 12:20 pm

    WOW!!!!!!. this is so insulting on so many levels. I cant believe what I am reading. was it really necessary to say all this while passing your message across. You sir are also guilty of what you have accused every single human being that had anything to do with the show.
    wow. I don’t think writing like this is necessary for someone of your calibre. we have now been exposed to al the vile thoughts in your head wow

  8. Palesa

    April 11, 2017 at 12:21 pm

    As I read through this trash, I couldn’t help but shake my head. At first I didn’t want to believe it was Reuben so I quickly scrolled down to see the writer,to say I was disappointed is an understatement. You could have made your points without being condescending and body shaming, you really must be crushing on TBoss because I could just see you foaming at the mouth with the mention of her name. For Gods sake sir, you are not really a pleasant sight to the eyes so how dare you insult these women?? Pls get a job Reuben, you are gradually becoming a public nuisance.

  9. jess

    April 11, 2017 at 12:35 pm

    SHAME! SHAME!! SHAME!!!.If you were my father, today i will deny you and bow my head in shame for this article.
    “TBOSS and the other girls kissed and got groped by the boys on live television putting their upbringing to shame” T Boss and other girls put their “upbringing to shame” but not the guys?No sir,today you showed that your own upbringing is questionable. Is it me or did he have complete amnesia about Tony? and his upbringing? This is the reason why we all need to be Feminist.

    To think someone like this was once in the realms of power is beyond appalling. Tboss, Mr Abati is wrong. To think he indirectly made a sexual predator into a victim shows that he is no better.

    Mr Reuben, you officially became today one of the biggest problems with Nigeria.

  10. Slimjude

    April 11, 2017 at 12:37 pm

    Mr.Reuben Abati, I had always thought you had sense. However this particular piece of yours, is riddled with numerous contradictions and profanities. You”ll blow hot- then blow cold- and then hot again. @some point, I began to wonder if really you were the one that wrote this, and pressed “SEND” for the public to read. WHO & WHAT ARE YOU to describe people the way you did? What all that body shaming for? Are you Mr.Handsome, Mr.Macho or Adonis?? I was kinda ‘feeling’ the very early/earlier parts of your article- with the clever observations, sound remarks, & all that showed you had quite some reasonable interest in the show, until you started deviating, digressing, and ultimately let loose like a loose cannon! You served in Govt.,& MUST have obviously helped your self to utter satisfaction,Mr.Abati; so kindly leave Nigerians to what gives us joy in the midst of the mess you & your ilk left as a nation. Thanks and good day.

  11. Chichi

    April 11, 2017 at 1:07 pm

    Lmao. He didn’t stop with the description of tboss breast but the comparison to Orjiakor’s breast is d highlight.

  12. Honestina

    April 11, 2017 at 1:19 pm

    I first noticed the number of comments were increasing and decided to jump straight to comments and all were with the same tone so I had go up to read and boy, what was that? This article is disgusting and a BossNation dweller, I’m super pissed. Mr writer, you are an IDIOT. how dare you body shame these women! Are you out if your mind?
    In your mind, you stand on a moral high ground and think you can spew trash about people who were in a game as players. A big shame on your ugly face. Nonsense.

    PS: TBoss is the real MVP, deal with it

  13. Chichi

    April 11, 2017 at 1:21 pm

    But on a serious note, d guy is crazy. You used insultive words to describe d woman anatomy.can u imagine the term” hard face bisola” and mangoes breast. I will like to see Reuben’s daughter bcos with dis his worwow face, I fear for d girl. Yeye man

  14. Regina

    April 11, 2017 at 1:26 pm

    He might as well have stood in the middle of Lagos and shouted, “YOU SL*TS!!!”. It really is woman-shaming at its finest; him telling the women that their value should be based on what men think of their breasts. Meanwhile, not a sentence spared for the MARRIED MAN, Tall Thin Tony d*cking around.
    Sitting on his hypocritical high-horse, pontificating about low morals while drooling over the breasts he’s apparently studied quite well. What an idiot.

  15. Lola

    April 11, 2017 at 1:56 pm

    In the midst of “madness”, there is always plenty sense. I saw some sense here.

    • Manny

      April 11, 2017 at 8:06 pm

      A dash of poison makes the whole pot of food inedible. So what if he made a little sense?

  16. Engoz

    April 11, 2017 at 1:57 pm

    I really REALLY do not want to post any comment on this asinine show, but Abati just had to commit a disastrous blunder and expose his ingrained misogyny where whatever pseudo ‘MORALITY’ he believes he has is only the exclusive to the female. TTT exposed his nasty genitals, lied he was single, lied he’s the only one remaining in his family AND permitted and enjoyed the sucking of his penis as A MARRIED MAN on TV? But did TTT get any rebuttal from Reuben? Absolutely not!!! Kemen disgraced Nigerian men as a DANGER to every female on National TV with his RAPIST tendencies, invaded the body of a sleeping woman and displayed the typical Nigerian male depraved and uneducated mindset on the subject of CONSENT. But did Kemen get any rebuttal from Reuben? Absolutely not! Reuben focuses on the female with his dirty, beer parlor shenanigans. Do not be deceived by whatever ‘moral’ outlook the typical Nigerian male deceives himself he has, his morality is extremely poor. ‘It’ cannot achieve any evolutionary novelty. ‘It’ is HIGHLY retrogressive, a HYPOCRITE, and a danger to progressive females.

    • hawt stuff

      April 11, 2017 at 2:42 pm

      Sadly that is the world we live in…..patriarchal male posturing buffoons all over the place…..instead of you to write articles on issues affecting the economy… are talking about a reality TV show……..Reuben it is clear that you secretly lust after TBoss…..shameless old cow…….but unfortunately for you, you can never ever cross her periphery……Adams Oshimole was just so lucky… will never be that lucky

  17. Brizola

    April 11, 2017 at 1:58 pm

    Very low, coming from someone as supposedly enlightened as Mr. Abati. You can pass across your opinion without objectifying and being misogynistic. It’s really sad that some people would agree with this wapped article. Efe is now a saint and a model citizen. Indeed success has no enemy!

  18. Lola

    April 11, 2017 at 2:29 pm

    Point of correction TBoss didn’t say “they are taunting me” she said “they are touching me”? She was trying to express surprise that she had fans, people trying to touch her. Get your facts right before you come out to write such crap. And like one comment said why have you not bashed Kemen? Once again a male aggressor is made to look like a victim. Such is the world we females live in where men like you turn a blind eye to sexual abuse and blame the victim. I hope you don’t have daughters. Pure crap.

  19. ots

    April 11, 2017 at 2:37 pm

    Nigerians no dey like truth. As much as I am not a fan of Mr. Abati and I never watched an episode of BBN, nothing wey this man talk wey no be truth. I see images and short clips on social media and Bisola does have strong facial features while Tboss’ boobs are indeed fluffy and South-looking.
    Say the truth abeg and move on. Every bit of the article is onpoint esp Multichoice’s hegemony and manipulations!

    • Iya Eko

      April 11, 2017 at 4:45 pm

      And you ma/sir are an example of the self-righteous idiocy that has crippled this nation. What the entire [email protected]&% are you on about? I didn’t watch the show, didn’t care for the premise or some of the things that were portrayed on camera but for you to agree with how this nuisance has attacked the persons of the women on BBN is below even you. Ugh! Talking about women’s body parts and their facial features like he could create an atom of their beings. Asking a man to tell his wife to twerk for him. Ewwww. And in the same vein goes on to criticize those that monetized the situation. Onkoo, your hypocrisy is showing. This is why we would not progress.

  20. Corolla

    April 11, 2017 at 2:40 pm

    What a moron. To think I looked up to this guy in the late 90s .

    • Ade

      April 12, 2017 at 8:29 am

      Me too..sadly

  21. Lacey

    April 11, 2017 at 3:05 pm

    All of you here that cannot reason properly!!! Reuben Abati just preached the gospel truth!!! It was a show of a shame!!! No need for all the insults , as Nigerian youths are a lost generation!!!

    • Bia

      April 11, 2017 at 4:13 pm

      You are a youth so, you are lost too. You in particular always reason from your anus. Are you not the Kemi Adeosun supporter? Are you not the “I cannot marry a black man” Lacey? I beg, leave this post Adults and reasonable people are commenting.

  22. Myles E.

    April 11, 2017 at 3:05 pm

    Well written article. I wonder why all the harsh comments. The man only analysed the show for what it was. Described Tboss and it is what it is. Instead of you people to castigate the organisers of bbnaija 2017 for promoting nudity and debasing women, it is innocent Abati you wanna devour. There are too many problems in Nigeria, If you follow up your political leaders and hold them accountable the way you are fighting for Tboss maybe Nigeria would start changing.

    • Ade

      April 11, 2017 at 4:24 pm

      Really? BBnaija or Uncle Abati debased women? Kindly re-read the article!

  23. Oloriebi

    April 11, 2017 at 3:13 pm

    I love Ruben Abati, this article is the best so far, God bless you sir

  24. Munani

    April 11, 2017 at 3:14 pm

    Reuben on #bbnaija “The finale was a bit overdone though, dragged out, over-delayed. Tiwa Savage (hey baby, watch that growing fat around your waist and thigh), Tuface (thanks TuBaba but next time tell Annie to twerk for us- what was that!).”

    And this is after a whole paragraph devoted to TBoss and her breasts! Waawu!

    Oga what has gotten into you about women lately? Old age abi recession? Conji? This misogyny is worrying.

    • Mz Socially Awkward....

      April 11, 2017 at 4:36 pm

      Just negodu…. with his double chin, folded neck and abundantly distributed spare tires.

      I truly cannot believe the bloody, useless entitlement mentality that a good number of Nigerian men have. Reuben can talk of someone’s fatty bits? As he be so??

      Bros must be high on some expired weed.

  25. Kola

    April 11, 2017 at 4:03 pm

    Abati reminds me of the age old adage: He who the gods want to kill, they first make mad….

  26. nonye

    April 11, 2017 at 4:09 pm

    Agbaya!!! And you were once a Special Adviser? This is what you have been reduced to Reuben? Oh! How the “mighty” have fallen.

  27. Ade

    April 11, 2017 at 4:22 pm

    While Tiwa was singing oga was looking at the thighs…and I watched the show like mad not once did i see Tboss’ breasts…oga must have done a proper research and sampled it. What an oxymoronic hypocrisy!!!

  28. Mz Socially Awkward....

    April 11, 2017 at 4:29 pm

    Reuben, you’re obviously turning into a miserable man in your older years. And clearly, a persistent toady to Dangote, etc. (basically anyone who’s more or less footing your bills).

    I saw this post before, didn’t bother to click on but the newer post regarding Uti’s reaction made me return to read it.

    The irony for me is that you even ended this malice-laden spiel with the disclosure of how you and your son basically grappled over cash, in front of another grown man who was your benefactor (the shame of it, Reuben) …. and you seem to somehow believe you have more dignity than the women you’re maligning? Your delusions may be a sign of early Alzheimer’s setting in.

    Please, stop wasting all the effort you’ve been recently putting into writing these absolutely stupid articles that prevent us from remembering your earlier body of work with respect.

    • molarah

      April 11, 2017 at 6:02 pm

      mehn, wish I could like you comment more than once.

      And that Alzheimer’s claim needs to be checked out. I mean, what was that last paragraph about Dangote all about? Even at my young age, I can’t think of any of my contemporaries that would openly talk like that, not to talk of sharing on such a platform. Please, the people close to this man – his friends and family – kindly and lovingly suggest to him that he seeks some medical help. I’m hoping he comes to say his account was hacked or something, because this article was pure garbage!

  29. Moyo

    April 11, 2017 at 4:34 pm

    The only part I felt ashamed for him was when he said he had a fight with his son over the money Dangote gave to his son. The man is such a disgrace. His reaction to the women is just being a typical male

    • TM David-West

      April 11, 2017 at 8:39 pm

      No, it’s not typically male. It is typically narrow-minded and class-less.

  30. Ade

    April 11, 2017 at 4:49 pm

    Dear Uncle Abati,
    You could have simply dedicated this fine prose to a more pressing national malaise e.g electricity instead of a reality show which people in your ilk have categorized as a misnomer. I am both surprised and glad that you watched the show as I have argued this elsewhere….if you can’t stand the heat, simply leave the kitchen. If you don’t want Big Brother on your screen, change the channel. But this is typical of most us in Nigeria.. holier than thou induced hypocrisy. One would have been so glad if the whole gamut of this write-up is to proffer solution to the epileptic power supply adduced as the main reason for staging the show in SA .

  31. Banks

    April 11, 2017 at 4:58 pm

    We must always overreact because thats the stuff we are made of as Nigerians, Abati didnt rise to become the Editor of the reputable Guardian Newspaper and Presidential Adviser, he is a first class graduate from the University of Calabar, his daughter graduated with distinction in Law from the University of Bristol, he is not a frovolous person, even though i dont like Abati, i concur with him on this one. I never watched Big Brother, unless i stumbled on it somewhere, it was the height of shame, debasement of womanhood and promotion of sex and nudity, it seems thats what we glorify in Nigeria, Nobody is looking at the economic loss in terms of taxes, revenue and employment, what did we gain really? here we are castigating a man for saying the truth, 24 million people cant vote out bad leaders but can vote for a Big Brother winner, what a shame.

  32. doll

    April 11, 2017 at 5:02 pm

    My mouth was opened down in the paragraph about Tboss

    Shame on you sir

  33. ejogene

    April 11, 2017 at 5:03 pm

    This man desperately need a job! him and Reno Omokri GEJ administration has spoit them so they cannot do a day time job anymore! Please channel all your energy and time to better thing rather than shaming women body part. You are too OLD for this.

  34. ejogene

    April 11, 2017 at 5:05 pm

    ” I have seen better breast” how sad! person papa!

  35. anon

    April 11, 2017 at 5:41 pm

    I have to commend Bella-Naijirians, out of 40comments, only 5 were from the depraved section of our population. 95% called it the bullshit that it is. maybe there is still hope for Nigeria finally.

    P.S Tbaby, you need to go to Toke for lessons, all these fame can’t go to waste. I need you to become a superstar!!!!!! kisses #BossNation

  36. HICHAT

    April 11, 2017 at 6:01 pm

    Warrisdis? this is body shaming at its peak to actually think that you watch the programed and saw tboss breast severally shows that you love her madly. You just degrade yourself Mr Abati, am highly disappointed at you

  37. Okechukwu Ofili

    April 11, 2017 at 6:04 pm

    “I have seen better breasts TBOSS. I am not too sure those private jet owners will be excited by your fluffy, South-looking, slightly bigger than mangoes breasts. If the same men see bigger assets, I mean, those interesting Ojiakor-like ones that look like papayas, pineapples and watermelons, they will not send private jets, they will deploy submarines and fighter jets! And that ‘s why you got N500k in the end”

    And to think this guy was once part of Presidential Leadership. Where are we going Nigeria?

  38. Pita

    April 11, 2017 at 7:04 pm

    Well, now we can see the kind of advise that was given to GEJ. As a man, I feel so ashamed.

  39. TM David-West

    April 11, 2017 at 8:34 pm

    This man has forever lost my respect.

  40. Anna okomado

    April 11, 2017 at 9:08 pm

    Pls sass where do I Comme T, for the first time am doing dis… S somebody should tell me dis. An didn’t elite dis… My God!!! Wat was Dat? From a reputable somebody.. Wat connected the two story u just shared… ALIKO DANGOTE AND BIG BROTHER..

  41. Weezy

    April 11, 2017 at 9:54 pm

    Ewoh. This fat middleaged potbellied man has comments to make about Tiwa Savages waist and thighs? Wonders shall never cease.

  42. Weezy

    April 11, 2017 at 10:21 pm

    Let’s even put aside the secondary school woman-bashing antics for one minute. This article is confusing AF.

    Mr. Abati, one minute you say BBNaija should never take place again because it promoted bad morals. The next paragraph you argue that BBNaija should be hosted in Nigeria and the government should fight for Nigeria to receive its economic benefits. Which one is it? Make up your damn mind sir, with all due respect.

  43. Omoiya

    April 11, 2017 at 10:25 pm

    Reuben this article depicts you as a classless man! Shame on you for ascribing such derogatory words to describe a lady who is young enough to be your daughter with such derogatory words.

    BellaNaija should not entertain this article that disparages women on her site, please pull down this article!

  44. Ezinne

    April 12, 2017 at 1:18 am

    “I wish I could wake up with partial amnesia”, I want to forget I read this trashy writeup.

  45. Angry lagos boy

    April 12, 2017 at 2:44 am

    What a shameful and disgraceful write up…. OMG!

  46. Ememobong

    April 12, 2017 at 9:52 am

    Hian! Somebody vex uncle Reuben oooo…. ?.

  47. Kholofelo

    April 12, 2017 at 11:00 am

    Good Morning Sir

    (I shall refer to you as Sir only because you are old enough to be my father, not because you deserve my respect).

    The saddest of this your article is the fact that men around the globe seemingly think that it is well within their rights to harass women either verbally or physically. With the rape stats in Africa being as high as they are, I’m ashamed that you are part of the elders in this continent ours. Granted TBoss showed off her breasts, and Bisola was all over Tony, it doesn’t make anything that happened right. Even if TBoss had slept naked in the bed with Kemen it would still be a sexual-offence for him to grope her hence Biggie had that “consent is sexy” seminar, as for Bisola…she had no idea Tony was married so she can’t be blamed either. For reasons only known to Tony and his family, his marriage was omitted(let him have his peace as well). But for you Sir to go as far as comparing breastesses and saying Ms. Tiwa should watch the bulge around her waist says you see women as nothing more than sex objects.

    I earnestly pray that your children have other role models to draw wisdom and character traits from other than you, because God help us should the next generation of Africans grow up with those views and concepts, no African woman shall be safe.

    Good day!!

  48. Emmanuel Olatunji

    April 12, 2017 at 11:18 am

    Mr Abati you have said it all. To me this is not a meaningful impact to humanity, it only brought about immoralities of the highest. Despite the fact that they are all adult, culture was never portrayed at all. I got impressed with the way God connected you to Aliko Dangote, whom God decided to use as a ladder for you to get to your next level of breakthrough.
    I sincerely hope you are doing the same to someone, somewhere needing the same help you got when you were in need of help?
    Do have a fruitful working day ahead IJMN

  49. Nv

    April 12, 2017 at 11:48 am

    WTF did I just read?!!!!!!

    Wow, I came here after seeing the link from the Uti article and I….don’t know what to say. Reuben Abati actually wrote this? What is happening? I feel so embarrassed on his behalf for this write up.

    I’ve never watched BBN but my understanding was that they didn’t air the nudity parts on public channel but to subscribers and on internet, I think? So he can describe TBoss’ breast? Guess who has a raging lust for her? You Sir, yes You!!

    And he asked Tuface to make his wife, Annie, twerk for him( for his pleasure). After she does( and his done jerking off to her display), he’ll come back with another sanctimonious spiel about how Annie is corrupting the nation and bringing poor, helpless men to their ruin.

    Lastly, I strongly maintain that Reuben wrote this for attention because…..???? He saw the attention Freeze was getting and was stewing in jealous rage and thought, “just wait, I’ll top Freeze in the most spectacular, gloriously shameless fashion. By God, I shall be payed attention!!!”.
    In the words of Cercei Lannister, Shame Shame SHAME!!!

  50. brezekwe

    April 12, 2017 at 11:50 am

    Truth is Bitter. Mr Abati, i am with you on this. In as much as you explicitly analyzed the real situation, i believe there are many things to take out from it if we are going to be truthful to ourselves. I hope in 2019 we will have more than 24 million people to vote in a Leader who will move this country forward. Good piece!

  51. Kemi

    April 12, 2017 at 5:19 pm

    What a disgrace! I don’t have words to say. Never expected such from Reuben. The level of respect I have for him is now minus zero. A 10 year old is smart enough not to utter such words how much more a PHD holder and matured man. This clearly shows that age is nothing but a number.

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