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“The biggest market for Nigerian Music is Africa” – Ade Bantu speaks against Nigerian Musicians seeking Validation from the West



Ade Bantu

Nigerian/German musician, producer and social activist, Ade Bantu in a recent chat with Hip TV recently spoke concerning the recent craze in the Nigerian music scene where an artist’s main goal is to be recognized by the international audience.

The front man for 13-piece band, BANTU reiterated that Nigerian musicians do not need to win a Grammy or an Oscar, or collaborate with a foreign artiste to prove their relevance. While also not taking anything away from those who have accomplished such milestones, he stressed that the biggest market for a Nigerian artiste is in Africa.

Watch the video below:

Nigerian musicians don’t need validation from the west – @adebantu #hiptvnews

A post shared by HipTv (@officialhiptv) on

Photo Credit: Instagram – @adebantu


  1. Music Certifier

    May 4, 2017 at 4:53 am

    He is 100% right. I wonder why Nigerian musicians are not collaborating with Toofan. Collaborating with Drake is good, but the truth remains that the biggest market for Nigerian music is in Africa. Atleast, Toofan would hustle hard to be in a wizkid video.

  2. Ben

    May 4, 2017 at 8:32 am

    Well said. I guess this is as a result of slave mentality. A musician is already doing well here in Africa and they go roaming abroad to do a collaboration with a foreign artist. These collaborations never make it in any market here or abroad, So why bother. I remember the excitement when Dbanj was signed by a foreign label. It never worked out as it seemed he went into a cooler. I guess he has moved on from that childish and slave mentality. He has come back to Nigeria with the Emergency hit. Please Nigerian musicians get your act together, you can do it here in Africa and let them come calling for you.

    • seriously

      May 4, 2017 at 2:47 pm

      It’s slave mentality and inferiority complex. And the notion that Americans will get more exposed to African music that way. Drake is trending right now, so to have him on a track will make Wizkid trend too. But who cares if Americans get exposed to African music, just focus on producing good music. Fela kuti and Bob marley didn’t go around looking for American exposure, they came to them and embraced their music.
      The worst is having foreign girls in an African music video, it’s ridiculous.

    • gia

      May 4, 2017 at 4:52 pm

      Slave mentality?
      More like foreigner-glamourisation mentality!

  3. Professor X

    May 4, 2017 at 1:36 pm

    He is absolutely right. Flavor performs at sold out venues in Niger!! Psquare in zimbabwe. The president of Gambia even received wizkid after his performance there. I have a friend from Gambia and was so surprised she knew all the Nigerian songs. Other Africans are living the Nigerian experience through music. Nigerian artistes should take this African fan base seriously and reach out to them. Likewise the Nigerian film industry. Let’s collaborate. #AfricaUnite

  4. GYOnlineNG.COM

    May 4, 2017 at 6:20 pm

    I totally agree with this point. African continent had over 1.5bilion people compared to the American which is less down a billion, I will rather prefer African artistes to tap into the Euro market and anywhere in the world that African music is being consumed. D’banj’s ” Oliver Twist ” success wasn’t coming from the USA, but from the Euro market. It’s right time African musicians collaborate with each other in other to transferred the African culture to each other than this modern day slavery of collaborating with international artistes that doesn’t see you as priority to them. I will rather be king in my continent, than be slave in the western world. #GY #GYOnlineNG

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