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BN TV: Watch Sharon Ojong’s Breakdown for Kenzo’s ‘Gidi Gidi Bu Ugwu Eze’ Campaign with The Style Infidel




This week on the #TheSOSeries Campaign Breakdown, Sharon Ojong is joined by another Fashion Consultant, Tosin Ogundadegbe popularly known as The Style Infidel, as they breakdown the overall concept of one of the most talked about campaigns, Kenzo Summer 2017 “Gidi gidi bu Ugwu Eze” photos and fashion film, see it here. Hear what worked and what didn’t from two consultants’ point of view. They also share three important things to remember when producing an ad campaign.

Kenzo's 'Gidi Gidi Bu Ugwu Eze' Campaign

Kenzo’s ‘Gidi Gidi Bu Ugwu Eze’ Campaign

As part of a bigger project the brand is calling their Kenzo folio series, Kenzo teams up with artists Ruth Ossai and Akinola Davies Jr showcasing their Summer 2017 collection in the midst of various celebrations within the Igbo communities of Nigeria for a unique project titled “Gidi gidi bu ugwu eze” meaning “Unity is strength.”



  1. Big4here

    June 10, 2017 at 4:32 pm

    BN stop posting videos from these quacks with no fashion education. He claims he is a fashion everything but cant understand the campaign wasnt for the average nigerian. Kenzo has a niche and the targeted consumers will appreciate the juxtaposition. Remember the Amber Rose kenzo campaign? Yeah, it wasnt to sell clothes but tell us the inspiration and mood of the collection.

    Smh @ sharon ojong and that queen forming fashion critic

  2. Caramel chic

    June 11, 2017 at 9:39 am

    This is really bad. 🙁
    Like really bad.:-(

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