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Ezinne Alfa, Kehinde Smith, Dimma Umeh, Dodos Uvieghara, & Powede Lawrence feature in Lux by MAJU Campaign

BellaNaija Style

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Womenswear brand MAJU recently collaborated with beauty soap brand, Lux to present The Lux by MAJU collection and today, released campaign photos for the collection.

According to the brand, the collection is inspired by five variants of the Lux beauty soap range. Each soap variant is inspired by a personality which is embodied in the 5 influencers chosen for the campaign.

The ladies have made great strides in the beauty industry and their impeccable sense of style hasn’t gone unnoticed in the fashion world.

Beauty blogger Ezinne Alfa of Beauty in Lagos embodies the wake me up personality. She is your down to earth best friend who always gives the inside scoop on where to get the best beauty services and products in Nigeria.


Lifestyle blogger and beauty entrepreneur Kehinde Smith of My Extensionz Ng covers the soft caress personality. She is a bold and daring entrepreneur who isn’t afraid to go after what she wants.


Beauty influencer and Youtuber DimmaUmeh represents the soft touch personality. She is the most pleasant person you’d meet, reserved and shy, but there’s a very honest and open side to her which comes out in her online videos and tutorials.

Makeup artist and lifestyle blogger Dodos Uvieghara of D’ártiste by Dodos is the velvet touch personality. She is very fashionable, cheerful and loves the finer things in life. She is a woman who loves to be pampered and will smile while at it.

Beauty Queen turned Aviator Powede Lawrence is the Shake me up personality. She is fun loving, very adventurous and lives her life fearlessly!

Watch the campaign video

Credits
Brands: Maju | @ShopMaju & Lux | @HouseofLuxNG
Photographer: Anny Robert | @anny_robert
Muses: Kehinde Smith | @kehinde_smith, Dodos Uvieghara | @iamdodos, Ezinne Alfa | @beautyinlagos, Powede Lawrence | @powedelawrence, Dimma Umeh | @dimmaumeh
Makeup: D’artiste by Dodos | @dbdbeautystudio
Styling: The Moashy Company | @moashystyling
Creative & Art Direction: Anny Robert | @anny_robert & Victor Kalu for @greywoulfe
Video: Grey Woulfe | @greywoulfe
Location: Tickle Bay Lekki Lagos | @ticklebay

15 Comments

  1. elma

    September 6, 2017 at 3:57 pm

    go Dimma!! so happy for her. those bangs are so beautiful. congrats girl!!!

  2. Baby

    September 6, 2017 at 4:05 pm

    Most beautiful campaign I have seen in a while

  3. Hadassah

    September 6, 2017 at 4:23 pm

    Everybody looks amazing, but kehinde Smith is a breath a of fresh air, that melanin!!!! It is overpopping, I wish I was as dark as her. Ezinna skim is flawless as well. They all look gorgeous

  4. June

    September 6, 2017 at 5:09 pm

    Dimma !!! Yaayyy!!! You all look gorgeous ladies !

  5. GirlOnTop

    September 6, 2017 at 5:31 pm

    Kehinde Smith! <3 <3 <3

  6. Baby gurl

    September 6, 2017 at 6:14 pm

    This campaign is literally the best thing to come out of Naija in like forever. And I loooove all 5 women. This is a set of women that are hardworking, minding their own business and doing great work that is admirable. Lux X Maju is too fab jare! Lux is back.

  7. www.thelmathinks.com

    September 6, 2017 at 6:48 pm

    Everything is so flawless and perfectly done. The most beautiful thing I’ve seen all week. Kudos!

  8. Belema

    September 6, 2017 at 7:59 pm

    Man, this Kehinde Smith is a BABE! Stunning is an understatement. Everything about her is A+!

  9. tanonymous3

    September 6, 2017 at 9:36 pm

    the two darketst are actually the HOTTEST!

    • Corolla

      September 6, 2017 at 10:57 pm

      “Actually”? Sigh!

  10. Corolla

    September 6, 2017 at 10:59 pm

    Kehinde is gorgeous! Is her twin a boy or a girl? Is there another melanated beauty roaming around?

    • Jay

      September 7, 2017 at 12:41 am

      A girl.

  11. Simmons

    September 7, 2017 at 11:39 am

    EZINNE biko,..muah
    Dat front row seat fit u.
    You”re truly a KWEEN!

  12. Mahka

    September 7, 2017 at 12:10 pm

    Beautiful Women, lovely collection…go dimma, HRC kwenu!!!

  13. Sade Twyse

    September 7, 2017 at 1:00 pm

    Breath of fresh air. Good to see new faces. Or the recycled washed up click of friends that we can’t seem to get away from

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