Tokyo James SS18 Campaign titled The African Cowboy

For the exclusive release of the Tokyo James Spring Summer 18 campaign, BellaNaija Style had the pleasure of chatting with Tokyo James, the creative director of the eponymous menswear brand.

On the inspiration behind this African Cowboy collection and the brand’s price points;

It’s not easy being African, to identify as African is to identify with struggle its understanding the true meaning of a fighting spirit. So Africa inspired this collection and what it means to live in modern-day Africa

My pieces are quite affordable the price point depends on the range. We have the “Tokyo James Man” line which is at a higher price point than the “Tokyo James Black Label.” For the Tokyo James Black Label, our suits start from N95,000

Can our BellaStylistas get their hands on some of these Tokyo James goodies?

Your readers can’t get your hands on my goodies ? but they can definitely buy the clothes by contacting us online, via Instagram, on our website or just call – we are always very happy to help.

Speaking on fabrics used, he said;

Fabrication is very important to us as a brand, we go for fabrics that do the talking [for us]. What I mean by that is, you can see the quality from looking or touching the fabric which helps justfy our price point. The Tokyo James mainline a suit starts from N180,000 depending on the fabric.

On his location choice for the campaign, he said;

The shoot was done in Cape Town South Africa am totally in love with that city it’s peace full and simple tranquil.

Read more on bellanaijastyle.com

See the campaign below

Credits
Photographer: Anika Molnar
Creative Directing: Tokyo James
Styling: Gavin Mikey Collins
Makeup Artist: Diana Asherson @ One League,
Models: Max Van der Lecq of Full Circle Models, Francois Viljoen, Thorne Fisher & Nkosi B of 20 Models management

For more on African fashion and style, visit bellanaijastyle.com