The sphere of influence in Africa’s $11 billion beauty industry is shifting to digital content creators. Results of a survey by software company Opera and World Reader revealed that women in Nigeria, Kenya, and South Africa spend more than 8x a day browsing the internet and spend most of that time on lifestyle content.
Beauty influencers like Dimma Umeh (Nigeria), Cynthia Gwebu (South Africa), Whitney Madueke (New York), Sheila Ndadi (Kenya), Mihlali (South Africa), and Akai Kotei (Ghana) are part of the community of African women taking control of the conversation around their beauty needs.
With over 7 million views, Kangai Mwiti, one of Africa’s most influential beauty content creators, holds a total advertising value of over N 10 million.
For many young African women, being a beauty influencer can be a full-time job between posting daily beauty content to racking up thousands of likes to learning how to use new technology tools like DSLR camera and photo editing apps.
So how do you grow your beauty influence? Consistency is Key!
In order to grow your base on any platform, including YouTube, Instagram, Facebook, SnapChat, we recommend that up and coming beauty influencers post at least three times a day.