The sphere of influence in Africa’s $11 billion beauty industry is shifting to digital content creators. Results of a survey by software company Opera and World Reader revealed that women in Nigeria, Kenya, and South Africa spend more than 8x a day browsing the internet and spend most of that time on lifestyle content.
Beauty influencers like Dimma Umeh (Nigeria), Cynthia Gwebu (South Africa), Whitney Madueke (New York), Sheila Ndadi (Kenya), Mihlali (South Africa), and Akai Kotei (Ghana) are part of the community of African women taking control of the conversation around their beauty needs.
With over 7 million views, Kangai Mwiti, one of Africa’s most influential beauty content creators, holds a total advertising value of over N 10 million.
For many young African women, being a beauty influencer can be a full-time job between posting daily beauty content to racking up thousands of likes to learning how to use new technology tools like DSLR camera and photo editing apps.
So how do you grow your beauty influence? Consistency is Key!
In order to grow your base on any platform, including YouTube, Instagram, Facebook, SnapChat, we recommend that up and coming beauty influencers post at least three times a day.
Read the complete article by Louisa Kinoshi (Beauty Revolution) on www.bellanaijastyle.com
Kudos to all these ladies. Every one is fashion and beauty. I see no one is doing anything different and that’s where I’ve decided to tap in. There are more interesting things to lifestyle than just makeup, and fashion. Be unique
Be the UNIQUENESS you seek, let others live the way they deem fit.
I respect their hustle but I take their info with a pinch of salt.
This is because most influencers are in it for the money thereby, recommending products that aren’t up to standard just for $$$.
They make you buy things that aren’t worth it because of their discount codes.
Since I discovered Kimberly Clark and his Consumerism talk/anti haul on YouTube, I stopped listening to all these influencers!